Uploaded byFrank Durousset
Smart refresh
The document discusses the effectiveness of a 'smart refresh' technique that enhances ad viewability and CTR by adjusting refresh times based on user attention and viewability metrics. Key data points include potential increases in impressions and RPM by refreshing ads optimally during user engagement. It also presents comparative statistics on CTR, viewability, and CPM across different configurations and scenarios.
Smart refresh
- 1. 15 S SMART REFRESH +12% Impressions Up to x3 RPM Generatehigh viewability impressions by refreshing each impression at the best moment
- 2. SMART REFRESH TAKESATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
- 3. SMART REFRESH TAKESATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
- 4. SMART REFRESH TAKESATTENTION-TO-CLICK INTO ACCOUNT Comparing solutions Time (seconds) 10 20 30 40 50 60 70 PLACEMENT REFRESH BASED ON VIEWABILITY Refresh after 15 sec viewability. 50% loss on CTR PLACEMENT SMART REFRESH VIEWABILITY + ATTENTION TO CLICK Refresh when CTR loss is below 20%. 0sec < 5sec < 10sec < 15sec < 20sec < 25sec < 30sec < 35sec 0 % 5 % 20 % 50 % 60 % 70 % 80 % 85 % Clicks by viewability duration PAGE REFRESH TIME ON PAGE Refresh after 30 sec on page. Ad has not yet been seen. Slot viewability over time Ad not viewable Ad viewable
- 5. Average programmatic clients’data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % ONFOCUS
- 6. Average programmatic clients’data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS
- 7. Average programmatic clients’data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS RPM 0,72 € 0,21 €