The document shows inventory and demand percentages for three advertisers with budgets of 50M, 40M, and 30M totaling 100M, 100M, and 100M impressions respectively. It also shows the publisher has a total potential inventory of 171M impressions but only 70% are viewable, resulting in 57.1M, 71.4M, and 42.9M usable impressions for each advertiser, with the remaining impressions being unusable.

1. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory
! 100% ! 70 %
40 57,1
50 71,4
30 42,9
Advertisers demand 70%
of viewable impressions
Average Slot
Level Prebid
0
impressions
" 0 M
" 0 M
" 0 M
Unusable
Potential
171 M
impressions
" 71,4 M
" 57,1 M
" 42,9 M
PUBLISHERS’ VIEWABILITY WASTE