Eduardo Galanternick, Paula Puppi e Juliano Tubino - MARKETING (internalização Vs Fornecedores). Qual o modelo do presente e do futuro?
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Eduardo Galanternick, Gerente de E-commerce da Magazine Luiza, Paula Puppi, CEO da Blinks e Juliano Tubino, Managing Director da Accenture Digital falam sobre: MARKETING (internalização Vs Fornecedores). Qual o modelo do presente e do futuro?, no Fórum E-Commerce Brasil 2017.
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Eduardo Galanternick, Paula Puppi e Juliano Tubino - MARKETING (internalização Vs Fornecedores). Qual o modelo do presente e do futuro?
- 1. MARKETING INTERNALIZAÇÃO VS FORNECEDORES QUAL O MODELO DO PRESENTE E DO FUTURO?
- 2. CONTEXT
- 3. MARKETING PLANNING BRAND STRATEGY CREATIVE PLANNING CUSTOMER INSIGHTS CUSTOMER EXPERIENCE CREATIVE SERVICES BRANDING CAMPAIGNS ADVERTISNG RTV TRADICIONAL AGENCIES THE FIRST CMO AGENDA
- 4. MARKETING PLANNING BRAND STRATEGY CREATIVE PLANNING CUSTOMER INSIGHTS CUSTOMER EXPERIENCE CREATIVE SERVICES BRANDING CAMPAIGNS ADVERTISNG RTV THE EVOLVING CMO AGENDA MARKETING TECHNOLOGY COMMERCE CUSTOMER SERVICE ADTECH & CONTENT MARKETING PLATFORMS DIGITAL AGENCIESTRADICIONAL AGENCIES
- 5. MARKETING PLANNING BRAND STRATEGY CREATIVE PLANNING CUSTOMER INSIGHTS CUSTOMER EXPERIENCE CREATIVE SERVICES BRANDING CAMPAIGNS ADVERTISNG RTV THE EVOLVING CMO AGENDA MARKETING TECHNOLOGY COMMERCE CUSTOMER SERVICE ADTECH & CONTENT MARKETING PLATFORMS CONTENT MARKETING SOCIAL MEDIA DIGITAL CONTENT CONTENT CREATION CONTENT STRATEGY DIGITAL AGENCIESTRADICIONAL AGENCIES
- 6. MARKETING PLANNING BRAND STRATEGY CREATIVE PLANNING CUSTOMER INSIGHTS CUSTOMER EXPERIENCE CREATIVE SERVICES BRANDING CAMPAIGNS ADVERTISNG RTV THE EVOLVING CMO AGENDA MARKETING TECHNOLOGY COMMERCE CUSTOMER SERVICE ADTECH & CONTENT MARKETING PLATFORMS CONTENT MARKETING SOCIAL MEDIA DIGITAL CONTENT CONTENT CREATION CONTENT STRATEGY DIGITAL AGENCIESTRADICIONAL AGENCIES PERFORMANCE MARKETING E-CRM SEO & SEM DIGITAL MEDIA BUYING DIGITAL MARKETING OPERATIONS DATA DRIVEN MARKETING
- 7. DIRECT COMPETITORS EXPERIENTIAL COMPETITORS PERCEPTUAL COMPETITORS CUSTOMER EXPECTATIONS ARE LIQUID AND TRANSCEND TRADITIONAL BOUNDARIES Services that change customer expectations… and raise them for yours
- 8. EXPERIENCE IS THE NEW BATTLEGROUND
- 9. EXPERIENCE IS THE NEW BRANDING
- 10. EXPERIENCE > UX EXPERIENCE > MARKETING
- 11. DESIGN & INNOVATION SERVICE DESIGN EXPERIENCE DESIGN MARKETING ANALYTICS MARKETING ROI CUSTOMER ANALYTICS PREDICTIVE ANALYTICS MARKETING CONSULTING LOYALTY PERSONALIZATION CAMPAIGN MANAGEMENT SCALABILITY MARKETING TECHNOLOGY COMMERCE CUSTOMER SERVICE ADTECH & CONTENT MARKETING PLATFORMS MARKETING PLANNING BRAND STRATEGY CREATIVE PLANNING CUSTOMER INSIGHTS CUSTOMER EXPERIENCE CREATIVE SERVICES BRANDING CAMPAIGNS ADVERTISNG PERFORMANCE MARKETING E-CRM SEO & SEM DESIGN REALIZATION DIGITAL MEDIA BUYING DATA DRIVEN MARKETNG CONTENT MARKETING SOCIAL MEDIA DIGITAL CONTENT CONTENT CREATION CONTENT STRATEGY TRADICIONAL AGENCIES DIGITAL AGENCIES CONSULTANCY COMPANIES THE END GAME: COVERING THE ENTIRE CMO AGENDA
- 12. E AGORA?
- 20. OBRIGADO