1. The document discusses corporate social responsibility (CSR), which is defined as organizations considering societal interests by taking responsibility for their impacts and voluntarily improving quality of life. 2. It provides examples of effectively incorporating CSR into events, such as selecting a charitable organization that fits the event theme or community needs. Attendees can get involved in activities like toy or bike building that benefit charities. 3. The document encourages promoting CSR to increase attendance, such as getting attendees involved in planning or charity representatives speaking. Examples are given like hosting a fundraising run/walk or silent auction.

1. Corporate
Social
Responsibility
Kevin Olsen
Bethany Veerman

2. Please choose the
answer on screen
that best describes
your experience
integrating CSR
activities into events

3. What is Corporate Social
Responsibility?

4. Wikipedia.org Defines it as…
“…a concept whereby organizations
consider the interests of society by taking
responsibility for the impact of their
activities on customers… employees…as
well as the environment.
…voluntarily taking further steps to
improve the quality of life for employees
and their families, as well as for the
local community and society at large.”

5. What is Corporate Social Responsibility?
Community- Fundraising
based for outside
development organization
projects or cause
CSR
Charitable
Green business
giving/
practices
philanthropy Accurate
reporting of
social and
environmental
impact

6. Today’s Focus
Incorporating COMMUNITY
DEVELOPMENT &
CHARITABLE
GIVING into Events

7. What philanthropic
activities are
you incorporating
into your events?

8. Why Should We Incorporate
CSR into Events?

9. Why Should We Incorporate CSR?
Chance to give back
Helps attract and retain great employees
• 66% of college grads say they will only interview with
socially responsible companies (Tim Sanders)
Opportunity for positive PR and increase
investment potential
• Press releases
• Increasing numbers of investors are only investing in
companies that are socially responsible
Influence the policies and values of an organization
as a whole!

10. Effectively
Incorporating CSR

11. Effectively Incorporating CSR
Select a charitable organization that is a good fit
• Ties to theme
• Corporate cause
• Needs of local community
Examine your organization’s products and services
• Products or skills that can benefit local community
• Strength in numbers
Stay up on what other companies are doing
Make sure the charity/organization is well-prepared
• The 4 S’s: Staff, Supplies, Space and Schedule
• Financial infrastructure to support large donations
Make sure attendees are well-prepared
Get marketing department involved to increase PR
Spread the word!

12. RESPONSES
What philanthropic
activities are you
incorporating into
your events?

13. Promoting CSR &
Increasing Attendance

14. Promoting CSR and Increasing Attendance
Get attendees involved in brainstorming
& promotion
• Ownership and creative ideas
Pre-event communication
• Announce charity and provide education
• Give opportunity to sign-up beforehand
Invite representative from charity to speak
Post-event wrap-up
• Describe impact that was made
• Be specific

15. Examples of
CSR Integration

16. Examples of CSR
Off-property service project at local charity
Toy or bike building workshop
• Donate end products to charity or hospital
Local playground clean-up
Donate products/items to benefit community
• Attendees help deliver products or are given the opportunity
to donate
• Items leftover from event are donated
• Client example: Consulting firm made artwork donation after
meeting in Colorado Springs
• Client example: Consulting firm donating children’s books to
school in Beijing

17. Examples of CSR, cont’d
Attendees bring something to the event to
be donated
• Toys, non-perishable food items, school supplies,
books, shoes, etc.
Creation of a “victory garden” in conjunction
with a local neighborhood
Donations given to participate in mural or
artwork creation
• Client example: Technology company encouraged
donations through an American flag mural
• Client example: Investment company encouraged
donations at trade show booth with mural

18. Examples of CSR, cont’d
Create or participate in a fundraising
event or 5K run/walk
• Add a 5K or fundraiser to the event agenda
• Participate in 5K and create a team
• Client example: Software company hosts 5K during
incentive program and donates to local charity
Y-ME 5K run/walk team that raised
money to fight breast cancer

19. Examples of CSR, cont’d
Silent Auction
• Items donated to auction
• Attendees bid and proceeds benefit local charity
Promote/introduce corporate charity
• Stories told on stage or products to benefit
Interviewing a Make-a-Wish family
on stage at annual conference

20. Do you participate
in philanthropic
events as a
department?

21. What philanthropic
activities have
you done
as a department?

22. It Starts at
Home

23. Promoting CSR in Your Department
Service opportunities
Fundraising events
Holiday giving
• Gifts or food for
families in need
• Company match
Chefs for Charity One Smooth Stone
• Team member provides lunch Christmas Gift Wrapping Party
for department
• Donations are collected for charity of chef’s choice
Gather donation items
• Can/food/toy drive or hotel toiletries donated to
homeless shelter

24. RESPONSES
What philanthropic
activities have
you done
as a department?

25. Additional
Resources

26. Additional CSR Resources
Charity Guide www.charityguide.org
Smart Volunteer www.smartvolunteer.org
Habitat for Humanity www.habitat.org
Idealist.org Idealist.org
Tim Sanders
Saving the World at Work www.timsanders.com
Or contact Brian Palmer www.nationalspeakers.com

28. Follow-up
Follow-up survey
A copy of the webinar slides and a link to
the audio file will be sent
Future Webinars
Email topic ideas to
bveerman@onesmoothstone.com

29. Corporate
Social
Responsibility
Kevin Olsen
Bethany Veerman