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Summary of the Lurpak Waterloo Presentation

Marketing
1 of 1
Lurpak – One Pager Four bursts of activity increasing in stages from just TV to Motion @ Waterloo, D6s, Experiential activity & Primesight’sWaterloo Domination • Advertising awareness increased +48% pre to post • Product awareness increased +213% pre to post • Consideration increased +52% pre to post • “Lurpak ads are unique” +178% pre to post • “I like Luprak advertising” +171% pre to post • 42% of respondents received shortbread & a leaflet as part of the experiential activity • Adding the experiential significantly drove purchase consideration Opinium & OnDevice 2014

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Lurpak 1-pager

  • 1. Lurpak – One Pager Four bursts of activity increasing in stages from just TV to Motion @ Waterloo, D6s, Experiential activity & Primesight’sWaterloo Domination • Advertising awareness increased +48% pre to post • Product awareness increased +213% pre to post • Consideration increased +52% pre to post • “Lurpak ads are unique” +178% pre to post • “I like Luprak advertising” +171% pre to post • 42% of respondents received shortbread & a leaflet as part of the experiential activity • Adding the experiential significantly drove purchase consideration Opinium & OnDevice 2014