Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
One pager full lurpak
1. Lurpak – One Pager
Four bursts of activity increasing in stages from just
TV to Motion @ Waterloo, D6s, Experiential activity
& Primesight’sWaterloo Domination
• Advertising awareness increased +48% pre to post
• Product awareness increased +213% pre to post
• Consideration increased +52% pre to post
• “Lurpak ads are unique” +178% pre to post
• “I like Luprak advertising” +171% pre to post
• 42% of respondents received shortbread & a
leaflet as part of the experiential activity
• Adding the experiential significantly drove
purchase consideration
Opinium & OnDevice 2014
