1. Media on the Move
• Social networking and gaming
are key mobile activities on the
commute
• Over half use their commute to
research / buy products on their
mobile
• 55% regularly update their
status about things they like
• 60% agree that advertising
gives them ideas of what they
can watch on their commute
• 37% of commuters are
encouraged to view a program
by Advertising at a train station
• Almost half engage with
advertising on their commute
• 34mins is the average
commute length for watching
TV content with commuters
likely to choose content that
matches their commute time
• 60% of commuters would
scan a QR/NFC code whilst
on their commute to
download a program
episode, book chapter or
game