2. Key Campaign information
Environment/Panels
350 Mall 6
Sheets
Other Media
Key Campaign Objectives
Boost awareness of the new Sims 3
Pets games and drive engagement
with the brand
Drive usage and consideration of both
the Sims 3 and Sims 3 Pets
Create consumer interest
3. Spontaneous Brand / Title Awareness
The mall campaign drove top of mind awareness of both Sims 3
and Sims 3 Pets
+61%
Poster Recognisers
+66%
Poster Recognisers
Q23 Please list all of the recent and upcoming video game releases you can think of.
Source: Dipsticks Sims 3 Mall Research 2011
4. Spontaneous Advertising Awareness
The campaign proved noticeable amongst the target audience
+60%
Poster Recognisers
+63%
Poster Recognisers
Q24 And please list all of the recent and upcoming video game releases which you have seen advertising
for recently.
Source: Dipsticks Sims 3 Mall Research 2011
5. Malls key at driving increase in advertising
awareness
+125%
Q27. You indicated that you have seen or heard advertising for the following video games recently (Sims 3
Pets); in which of the following places did you see this advertising?
Source: Dipsticks Sims 3 Mall Research 2011
6. The campaign drove pre-orders of Sims 3 Pets
Q31. Which out of the following video games have you ordered or do you intend to pre order online?
Source: Dipsticks Sims 3 Mall Research 2011
7. The campaign worked to drive key statements for the
Sims 3 portfolio
Q32 Using a scale of 0 – 10, where 0 is ‘not at all accurate’ and 10 is ‘very accurate’ how
accurately do each of these statements describe Sims 3 / Sims 3 Unleashed/Pets?
Source: Dipsticks Sims 3 Mall Research 2011
