EE
April 2014
Key Campaign information
Environment Key Research Objectives
Prove that a mall D6 campaign can
deliver on key metrics such...
D6 and M-Vision work together to drive brand
awareness
Source: Malls Research, On Device. April 2014
M-Vision works harder to ensure stronger
cut-through amongst the mall audience
Source: Malls Research, On Device. April 20...
The D6 campaign strengthened all metrics, with the
M-Vision amplifying the key metric for the brand
+38%
Source: Malls Res...
Consideration elevated by the D6 campaign
Source: Malls Research, On Device. April 2014
54%
of those who saw the campaign ...
The M-Vision campaign worked harder at
driving a desire to find out more
Source: Malls Research, On Device. April 2014
Tho...
Summary
•  Increased brand saliency driven by D6
network and amplified by the MVision
campaign
•  Increased positivity tow...
Want to find out more?
Contact the JC Decaux research
team to find out how the
campaign performed across other
metrics
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Ee summary

  1. 1. EE April 2014
  2. 2. Key Campaign information Environment Key Research Objectives Prove that a mall D6 campaign can deliver on key metrics such as awareness, call to action and image Prove the value added by the inclusion of M-Vision in a campaign for a technology brand
  3. 3. D6 and M-Vision work together to drive brand awareness Source: Malls Research, On Device. April 2014
  4. 4. M-Vision works harder to ensure stronger cut-through amongst the mall audience Source: Malls Research, On Device. April 2014
  5. 5. The D6 campaign strengthened all metrics, with the M-Vision amplifying the key metric for the brand +38% Source: Malls Research, On Device. April 2014
  6. 6. Consideration elevated by the D6 campaign Source: Malls Research, On Device. April 2014 54% of those who saw the campaign are more likely to consider EE as a result of the advertising
  7. 7. The M-Vision campaign worked harder at driving a desire to find out more Source: Malls Research, On Device. April 2014 Those in the M-Vision malls were +8% more likely to say the campaign has made them want to find out more
  8. 8. Summary •  Increased brand saliency driven by D6 network and amplified by the MVision campaign •  Increased positivity towards the brand with MVision key for amplifying key campaign message •  The D6 campaign has been successful at driving call to action •  MVision key for driving intrigue
  9. 9. Want to find out more? Contact the JC Decaux research team to find out how the campaign performed across other metrics

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