The document summarizes the film Bully and the social action campaign The Bully Project. The campaign aims to move viewers from shock about bullying to action by screening the film for 1 million students. It works with school districts and partners like Facing History and DonorsChoose.org to provide discounted screenings and educational materials. The goal is to foster empathy and change school culture by engaging young people and educators in discussions about bullying. Initial feedback shows the film and discussions are already changing behaviors and awareness at some schools.

1. THE FILM BULLY
A SOCIAL ACTION CAMPAIGN POWERED BY

2. ABOUT THE FILM
BULLY tells the stories of five brave families that
challenge viewers to move from shock and resignation
about bullying to action, transforming schools and
communities into places where empathy and respect are
valued and bullying is unacceptable.
“Successful L.A. Figures Joined 6,500 LAUSD Students to Watch ‘Bully’”
“Moving...powerfully illuminates the emergence of a movement.”
Los Angeles Mayor Antonio Villaraigosa
“I got to see it last night and I can tell you it’s powerful. As a father, as someone who
operates schools, as someone who is committed to protecting our kids, this is an
opportunity for people to realize that there are 13 million kids who are bullied. That’s
13 million too many.”

3. AMERICA’S BULLYING CRISIS
Each year bullying impacts
more than 13 MILLION
KIDS in America. Beyond the
headlines and on the front
lines, the bully, the bullied and
the bystander all suffer.
Stunted mental and emotional development
Lower school attendance and more likely to drop out of school
More likely to suffer from depression
The Bully Project (TBP),
the film’s social action
campaign, utilizes More likely to attempt suicide
the reach of BULLY
and equips students,
parents, and educators Inability to develop meaningful relationships
with awareness raising
and activating tools
to transform their
classrooms and local
communities into bully-
free zones.

4. ‘1 Million Kids’ is an effort
to ensure that enough
young people in the US
are introduced to BULLY
and participate in our
campaign to cause a shift
in consciousness and on
our school campuses.
1 CHILD MATTERS, 1 MILLION MAKE A DIFFERENCE
1 Million Kids delivers
expert materials and
By working with local superintendents training for educators
and principals, we will deliver 1 million on how to integrate
junior and senior high school students the urgent message
and their teachers to the theater to of the film into their
see the film and provide ways for them classrooms, and
to engage intimately with the issue. provides outlets for
students and parents
to respond to personal
incidents of bullying.

5. FACING HISTORY THE PROJECT IS WORKING 1 MILLION YOUNG YOUNG VIEWERS CAN
AND OURSELVES WITH SCHOOL DISTRICTS PEOPLE WILL SEE THE RESPOND IN LOTS OF WAYS
HAS DEVELOPED A TO LOCATE DISCOUNTED FILM IN MOVIE THEATERS THEBULLYPROJECT.COM,
CUSTOMIZED SCREENING TRANSPORTATION TO AND AND PARTICIPATE FACEBOOK, AND UTILIZING
GUIDE AND TEACHER FROM THE THEATER AND IN STIMULATING OUR TOOLKITS TO BECOME
TRAINING WORKSHOP FREE OR DISCOUNTED DISCUSSIONS THAT HELP AN UPSTANDER INSTEAD OF
AS A FOLLOW UP TO TICKETS FACILITATED THEM PROCESS THEIR A BYSTANDER!
POST-SCREENING THROUGH OUR PARTNER EXPERIENCE.
DISCUSSIONS. DONORSCHOOSE.ORG.

6. ABOUT
1 Million Kids Educational Component
Facing History and Ourselves is an international educational and professional development organization whose mission is to engage students of
diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and in-
formed citizenry. Facing History and Ourselves is the Bully Project’s leading educational partner, and has developed a comprehensive curriculum
for educators.
The goal of 1 Million Kids is ultimately to foster empathy, action, and a cultural shift in school climate. The educational component is critical to
this mission. As part of the 1 Million Kids initiative, educators participate in the online Facing History and Ourselves facilitators training, and are
then prepared to lead a robust discussion and training with students following the film screening.
To date, 7,500 educators have participating in Facing History and Ourselves BULLY training.
http://safeschools.facinghistory.org/

7. ABOUT
DonorsChoose.org has raised over $116 million for over 6.6 million students.
Mission: Engage the public in public schools by giving people a simple, accountable
and personal way to address educational inequity.
Vision: A nation where children in every community have the tools and experiences
needed for an excellent education.
Teachers You Students
Ask Choose Learn
http://www.donorschoose.org/about/impact.html
1 Million Kids’ partnership with DonorsChoose.org to date has resulted in
357 projects and 74,903 students in 56 different cities.

8. IMPACT
“We have already begun to see changes in our students. One student went up to another right after the movie to apologize for the way she had treated
the other student in the past. Another student admitted to a teacher that he realized he has sometimes shown bully-like behavior. We’ve also seen a
higher awareness of bullying behavior. If a student is teasing someone, either the student being teased or another student is much more likely to speak
up and point out that behavior as bullying. As a teacher, I try to make my classroom a safe, bully-free environment, but the movie has pushed me to
think about this even more and try to improve how I handle conflict between students. The movie has not solved all of our problems, but seeing it has
really helped us and our students make changes that we know will last well into the future.”
- 1 Million Kid Teacher Participant
I am 11 years old. My whole 6th grade class saw the Bully movie and dedicated a whole day to discussing it. I saw the movie 3 days before the field trip
and found it so touching I cried almost the whole time. I have been bullied before and I know how it fells. I have been called gay, fat, ugly etc. I used to
get really upset about it but now I move on and say “I DON’T care what they think. I care what I think!” You are so brave to be a part of the Bully movie! I
applaud you for being such a brave person you are what the world needs more of. At my school’s discussions you were by far the most talked about person
your story has inspired so many kids at my school and I feel that bullying has decreased at my school, it’s still there but less of it. You change people.
KEEP ON FIGHTING YOU WILL WIN AND YOU ALREADY HAVE BEAT SO MANY PEOPLE. YOU ROCK!!! GO KELBY GO!!!
P.S. - You have helped me mature so much as a person.
P.P.S - This movie needs to be shown to all 7.6 billion members of this planet.
- 1 Million Kids Student Participant

9. TBP RESOURCE AND RESPONSE TOOLSET
AN ONLINE HUB PROVIDING
LOCAL INFORMATION AND
SUPPORT, AND A PLAN OF
ACTION FOR STUDENTS AND
PARENTS TO RESPOND TO
2
THE ONLINE
BULLYING IN THEIR SCHOOLS.
TOOLSET THAT PROVIDES:
1RESPONSE:
IMMEDIATE
handle them.
facilitated by Facing History and Ourselves.
created with the North American
Alliance of Child Helplines. has established a common forum to share problems and exercise
sympathy.
story on causes.com, taking the dosomething.org census, or by
standing up to bullying taking place.
take a stand in creative ways, including making their
own anti-bullying PSA’s and starting their own
empathy projects.

10. PROJECT FUNDERS
LONG-TERM SUSTAINABLE SOCIAL CHANGE REQUIRES A SHARED VISION AND FUELED BY PARTNER COLLABORATION.
THE POWER OF STORY DRAWS TOGETHER AUDIENCES. BULLY HAS BROUGHT TOGETHER AN EXTRAORDINARY GROUP OF
FUNDERS AND PARTNERS.
®
PARTNERS
TM
HUMAN
RIGHTS
C A M PA I G N
NSCC
National School Climate Center

11. Thank You!