1. The document presents a conceptual framework for pharmacoeconomic modeling of biosimilars in the US healthcare system.
2. Key challenges in modeling include price uncertainty, potential differences in indications from reference biologics, and uncertainty around interchangeability.
3. The framework recommends modeling a 35% average discount for biosimilars relative to reference biologics, biosimilar market share growth up to 60% over 10 years, and conducting sensitivity analyses to reflect uncertainty and the potential for factors and their interactions to change over time.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
The document discusses the effects of social media on youth. It notes that many children have social media profiles and share personal information online from a young age. It also discusses how social media can influence youth lifestyle choices and decision making, but also has some negative impacts like reduced attention spans and increased risk of depression or loneliness. The document also provides a SWOT analysis of social media which notes potential threats like privacy issues but also opportunities like a sense of community and engagement.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
1. The document presents a conceptual framework for pharmacoeconomic modeling of biosimilars in the US healthcare system.
2. Key challenges in modeling include price uncertainty, potential differences in indications from reference biologics, and uncertainty around interchangeability.
3. The framework recommends modeling a 35% average discount for biosimilars relative to reference biologics, biosimilar market share growth up to 60% over 10 years, and conducting sensitivity analyses to reflect uncertainty and the potential for factors and their interactions to change over time.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
The document discusses the effects of social media on youth. It notes that many children have social media profiles and share personal information online from a young age. It also discusses how social media can influence youth lifestyle choices and decision making, but also has some negative impacts like reduced attention spans and increased risk of depression or loneliness. The document also provides a SWOT analysis of social media which notes potential threats like privacy issues but also opportunities like a sense of community and engagement.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...Guy Kawasaki
The document discusses 10 skills that students should learn: 1) how to continue learning, 2) how to separate correlation and causation, 3) how to pitch, 4) how to write software, 5) how to be brief, 6) how to use graphics, 7) how to make a video, 8) how to work social media, 9) how to reciprocate in advance, and 10) how to suck it up. It also provides information about an initiative called TechHire that aims to expand training opportunities and connect Americans to technology jobs.
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email?
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media usage has grown tremendously, with billions of users worldwide spending significant time on sites like Facebook and YouTube. However, most companies still treat social media as just another marketing channel rather than a way to build relationships through conversations and customer service. The document argues that if companies want to harness the power of social media, they need to define a strategic approach focused on listening, engaging with customers, and measuring the impact on goals like loyalty and word of mouth.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
ORCID Overview: Why your Lifelong Identifier is Important in the Digital Age ...ORCID, Inc
"ORCID overview: why your lifelong identifier is important in the digital age" presented by Nobuko Miyairi, ORCID Regional Director for Asia Pacific, at the ORCID workshop on 28 February 2017.
"Identifying Springer's Author (with ORCID iD) on SpringerLink and the benefits" presented by Hazman Aziz, Account Development Manager for Southeast Asia at Springer Nature, at ORCID's Malaysia workshop on 28 February 2017.
"ORCID at Universiti of Kuala Lumpur" presented by Puan Pazilah Hamzah, Senior Manager and Head of the Tunku Azizah Knowledge Centre at Universiti Kuala Lumpur, at the ORCID Malaysia workshop on 28 February 2017.
The document discusses several ways that ORCID IDs can be integrated with other research systems and services. It describes how OJS (Open Journal Systems) allows authors to integrate their ORCID ID during manuscript submission to automatically capture publications. It also explains how Hong Kong Baptist University is working to equip all faculty with ORCID IDs to upload employment and works information. Additionally, it outlines how SciENCV and Scopus can be linked to an ORCID profile to auto-populate and clean up research profiles. The document encourages giving permissions to ORCID-enabled systems so research activities are discoverable through an ORCID ID.
ORCID as a Community Initiative (N. Miyairi)ORCID, Inc
1) ORCID is a nonprofit organization that provides unique identifiers for researchers and connects their works and affiliations. It aims to solve name ambiguity issues.
2) Over 3 million researchers from over 40 countries have signed up for ORCID IDs. Major research institutions, publishers, and funders have integrated ORCID into their systems.
3) In Asia Pacific, China has the most ORCID ID holders, followed by India and Japan. Several countries have formed ORCID consortia to promote adoption.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...Guy Kawasaki
The document discusses 10 skills that students should learn: 1) how to continue learning, 2) how to separate correlation and causation, 3) how to pitch, 4) how to write software, 5) how to be brief, 6) how to use graphics, 7) how to make a video, 8) how to work social media, 9) how to reciprocate in advance, and 10) how to suck it up. It also provides information about an initiative called TechHire that aims to expand training opportunities and connect Americans to technology jobs.
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email?
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media usage has grown tremendously, with billions of users worldwide spending significant time on sites like Facebook and YouTube. However, most companies still treat social media as just another marketing channel rather than a way to build relationships through conversations and customer service. The document argues that if companies want to harness the power of social media, they need to define a strategic approach focused on listening, engaging with customers, and measuring the impact on goals like loyalty and word of mouth.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
ORCID Overview: Why your Lifelong Identifier is Important in the Digital Age ...ORCID, Inc
"ORCID overview: why your lifelong identifier is important in the digital age" presented by Nobuko Miyairi, ORCID Regional Director for Asia Pacific, at the ORCID workshop on 28 February 2017.
"Identifying Springer's Author (with ORCID iD) on SpringerLink and the benefits" presented by Hazman Aziz, Account Development Manager for Southeast Asia at Springer Nature, at ORCID's Malaysia workshop on 28 February 2017.
"ORCID at Universiti of Kuala Lumpur" presented by Puan Pazilah Hamzah, Senior Manager and Head of the Tunku Azizah Knowledge Centre at Universiti Kuala Lumpur, at the ORCID Malaysia workshop on 28 February 2017.
The document discusses several ways that ORCID IDs can be integrated with other research systems and services. It describes how OJS (Open Journal Systems) allows authors to integrate their ORCID ID during manuscript submission to automatically capture publications. It also explains how Hong Kong Baptist University is working to equip all faculty with ORCID IDs to upload employment and works information. Additionally, it outlines how SciENCV and Scopus can be linked to an ORCID profile to auto-populate and clean up research profiles. The document encourages giving permissions to ORCID-enabled systems so research activities are discoverable through an ORCID ID.
ORCID as a Community Initiative (N. Miyairi)ORCID, Inc
1) ORCID is a nonprofit organization that provides unique identifiers for researchers and connects their works and affiliations. It aims to solve name ambiguity issues.
2) Over 3 million researchers from over 40 countries have signed up for ORCID IDs. Major research institutions, publishers, and funders have integrated ORCID into their systems.
3) In Asia Pacific, China has the most ORCID ID holders, followed by India and Japan. Several countries have formed ORCID consortia to promote adoption.
Spreading the ORCID Word: ORCID Communications Webinar (2016.12)ORCID, Inc
This webinar, delivered 13 December 2016, discusses effective practices in encouraging adoption and use of ORCID iDs by researchers in your community.
Topics include:
- Key messages about ORCID (by audience, where applicable)
- Successful techniques for delivering those messages
- Useful resources from ORCID and the ORCID Community
The document discusses Khalifa University's implementation of ORCiD identifiers to capture faculty publications, avoid name ambiguity, and easily link publications to citation profiles. Key tasks completed include starting the implementation in September, creating an intranet page for faculty sign up, and conducting training sessions. Ongoing tasks involve connecting more faculty IDs, harvesting data for the institutional repository using an ORCiD plugin, and adding features to the dashboard. The future plans are to show ORCiD links for authors, push repository data to faculty profiles, and automate collecting data for faculty pages using ORCiD.
ORCID Integration with Institutional Repositories (D. Grenz)ORCID, Inc
The document discusses KAUST's approach to integrating ORCID IDs within its institutional repository and other research systems. It began ORCID integration in 2014 by requiring IDs for electronic theses and dissertations. Since becoming an ORCID member in 2014, it has integrated ORCID throughout its repository and research evaluation processes. Over 730 IDs have been created or identified, covering over 80% of faculty and 45% of postdocs. Future goals include increasing ID coverage and automating more processes to reduce researcher workload and keep systems up-to-date.
Research in a world where machines read (M. Buys)ORCID, Inc
This document discusses ORCID, a registry that provides researchers with a unique identifier to help distinguish them from others with similar names. It notes challenges in identifying researchers due to name variations and ambiguities. ORCID aims to address this by assigning persistent digital IDs that uniquely identify individuals and can link to their professional activities and affiliations. The document outlines how ORCID benefits researchers, universities, publishers, funders and more by enabling identity verification and information sharing through its registry and API. It provides statistics on ORCID usage and member organizations.
ORCID Collect & Connect: understanding integrations and the API (M. Buys)ORCID, Inc
ORCID provides persistent digital identifiers for researchers and connects their activities and affiliations across systems. The presentation discusses ORCID's vision and services, including integrations by region and sector. It outlines goals and best practices for collect, display, connect, and synchronize functions using ORCID identifiers and APIs. Examples show displaying identifiers, connecting data through the API, and enabling synchronization between systems.
Benefits to researchers who use ORCID (P. Purnell)ORCID, Inc
ORCID provides identifiers for individual researchers and authors to solve the problem of name disambiguation. Registration for an ORCID takes less than one minute. While journal impact factors and university rankings provide citation metrics at higher levels of aggregation, ORCID identifiers allow for assessment of citation impact at the individual researcher level through metrics like total citations and h-index.
ORCID overview: why your lifelong identifier is important in the digital age ...ORCID, Inc
ORCID is a nonprofit organization that provides researchers with a unique identifier to distinguish themselves from others with similar names. Over 2.6 million researchers have registered for an ORCID ID to connect their academic work and contributions. ORCID helps link researchers to their publications, funding, and other research activities to improve recognition and discoverability. Many publishers, funders, universities, and other organizations are integrating ORCID to make it easier for researchers to manage their information and comply with ID requirements. Researchers are encouraged to register for a free ORCID ID to reliably connect their work, alleviate mistaken identity issues, and help make the research process more efficient.
ORCID in the Publishing Workflow (Mochammad Tanzil Multazam)ORCID, Inc
The document discusses the benefits of using ORCID for researchers, research institutions, and publishers. As a research institution, ORCID allows better management of researcher publications and metrics. For researchers, ORCID provides a way to uniquely identify work including publications, reviews, and funding, and helps integrate this information across different systems. For publishers, ORCID streamlines the publication process and disambiguates author identities. The research institution aims to implement ORCID integration in more of its systems to better track faculty work and improve research management.
ORCID Indonesia Workshop provides an introduction to ORCID. ORCID is an open, non-profit organization that provides a persistent digital identifier for researchers. It allows researchers to connect their various activities and affiliations together through a single identifier. ORCID aims to become an international standard that distinguishes researchers from each other through unique, researcher-controlled identifiers. The presentation outlines ORCID's core principles of researcher control, community governance, openness and persistence. It also discusses ORCID's governance structure, vision, community and integration with various research systems and publishers.
ORCID as a Community Initiative (Miyairi)ORCID, Inc
This document discusses ORCID (Open Researcher and Contributor ID) and its role as a community initiative. It notes that ORCID allows publishers, repositories, associations, funders, and universities to collect researcher IDs and connect them to publications, grants, and other work. This enables information to be entered once and then reused across different systems. The document provides membership details and statistics on ORCID adoption in Asia Pacific countries. It emphasizes that ORCID is a community effort that requires support from researchers' affiliated organizations to promote its benefits.
The document discusses several ways that ORCID IDs can be integrated into research workflows and systems. It describes how OJS (Open Journal Systems) allows manuscripts submitted through it to be associated with an ORCID ID. It also outlines how Hong Kong Baptist University is working to give all faculty ORCID IDs to upload employment and works information. Additionally, it notes that SciENCV through the National Library of Medicine allows adding publications and funding to an ORCID profile, and that Scopus enables linking publications to an ORCID record. Finally, it encourages giving permissions to ORCID-enabled systems to help make a researcher more visible and have their activities captured in their ORCID record.
The document discusses changes in the ORCID API from version 1.2 to version 2.0. Some key points discussed include:
- Version 2.0 allows reading and writing data in smaller sections or individual items rather than large chunks, improving performance.
- Permissions are simplified with just 4 scopes in version 2.0 compared to many overlapping scopes in version 1.2.
- Version 2.0 returns activity summaries with basic details rather than full representations of each activity, reducing payload size.
- Version 2.0 introduces display indexes and ordering to control item ordering, unlike version 1.2 which had no defined ordering.
On Innovations in Scholarly Communication: Interoperability of Persistent Identifiers from Creation to Dissemination (Y. Chen)
1. On Innovations in Scholarly Communication
Interoperability of Persistent Identifiers from
Creation to Dissemination
創新學術傳播 -
數位辨識碼的互通性與知識傳遞
華藝 陳譽文
2. Outline
2015/10/222
} 學術傳播循環、變遷
} 學界的挑戰
} 華藝的使命:攜手互通
的辨識碼因應變革
} 華藝於知識傳遞
p 數位物件辨識碼(DOI)
p 開放型研究者與投稿者識
別碼 (ORCiD)
} Components and
transformations in scholarly
communication
} Challenges for Academia
} Airiti Mission:
Interoperability of Persistent
Identifiers makes a difference
} What we do with DOI & ORCiD
for scholarly communication
4. Challenges for Academia
2015/10/224
} 資 檢索與管理工具
} 管理學者學術成就
} 非正式學術傳播的成
果(新興網路計量)
} 建立學術合作網路
} Information Retrieval
} Author Metrics
} Altmetrics Adoption
} Collaboration
5. Interoperability Makes a Difference
2015/10/225
Submission Publication
Database
Platform
Institutional
Repository
Interoperability 互通性
不同系統之間的互通
人與作品的結合
投稿 出版 線上資料庫 機構典藏
6. Airiti Mission
2015/10/226
} 提供知識管理解決
方案
} 運用辨識碼促進數
位學術傳播
} 發展學者因應數位
時代的個人化服務
} Provide Information and
Knowledge Management
Services
} Facilitate Scholarly
Communication via Digital
Identifiers
} Services for Scholars