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1 |
EAC Language Access Summit 2018
On beyond translation
Designing for language access
Whitney Quesenbery
Center for Civic Design
@civicdesign | @whitneyq
2 |
What we learned about designing voter guides
 Signal the languages available
 Decide on a layout
 Be consistent
 Use visual indicators
 Use plain language
 Mark-up the content
Credit: San Francisco voter guide covers from 2016
3 |
There’s a bigger picture
Designing for language access is a process
4 |
Start with a glossary
Credit: EAC Glossary of Election Terminology
The California Voter’s Choice Act
Ley de Elección del Votante de California
La Ley de Opción del Votante de
California
La Ley de Votación Flexible
La Ley de Opciones para los Votantes de
California
5 |
Make connections in the community
Credit: Center for Civic Design usability tests with help from the Orange County elections, and Common Cause, CA
6 |
Election information beyond the elections office
New online driver’s license application
Kiosks at DMV offices, or on your own device
Available in 10 languages
English, Spanish, Chinese, Korean, Vietnamese, Hindi, Japanese, Khmer, Thai,
Tagalog
Español 中文 한국어 Tiếng Việt हिन्दी 日本語 ខ្មែរ ภาษาไทย
Credit: http://www.sos.ca.gov/elections/california-motor-voter/
7 |
Getting the translations right is hard
Even official translations can
Be inaccurate
In one case flipping the meaning of a question
Sound harsh
Translated using the most official tone
Get cultural references wrong
Miss ambiguous meanings using cognates
8 |
Solving translation usability puzzles
“Are you a citizen?” “Do you have citizenship?”
Modernizing voter registration: https://civicdesign.org/projects/voter-reg/
9 |
Language access is a process
Glossary of terms
Reviewed and consistent
Usability testing from the beginning
With bilinguals and low-English proficiency
With engaged and new voters
Involve community groups
For advice and as intermediaries
Whitney Quesenbery
whitneyq@civicdesign.org | @whitneyq
Center for Civic Design
civicdesign.org | @civicdesign
Language Access Project
civicdesign.org/projects/language/
Field Guides To Ensuring Voter Intent
civicdesign.org/fieldguides/

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On beyond translation: Designing for language access

  • 1. 1 | EAC Language Access Summit 2018 On beyond translation Designing for language access Whitney Quesenbery Center for Civic Design @civicdesign | @whitneyq
  • 2. 2 | What we learned about designing voter guides  Signal the languages available  Decide on a layout  Be consistent  Use visual indicators  Use plain language  Mark-up the content Credit: San Francisco voter guide covers from 2016
  • 3. 3 | There’s a bigger picture Designing for language access is a process
  • 4. 4 | Start with a glossary Credit: EAC Glossary of Election Terminology The California Voter’s Choice Act Ley de Elección del Votante de California La Ley de Opción del Votante de California La Ley de Votación Flexible La Ley de Opciones para los Votantes de California
  • 5. 5 | Make connections in the community Credit: Center for Civic Design usability tests with help from the Orange County elections, and Common Cause, CA
  • 6. 6 | Election information beyond the elections office New online driver’s license application Kiosks at DMV offices, or on your own device Available in 10 languages English, Spanish, Chinese, Korean, Vietnamese, Hindi, Japanese, Khmer, Thai, Tagalog Español 中文 한국어 Tiếng Việt हिन्दी 日本語 ខ្មែរ ภาษาไทย Credit: http://www.sos.ca.gov/elections/california-motor-voter/
  • 7. 7 | Getting the translations right is hard Even official translations can Be inaccurate In one case flipping the meaning of a question Sound harsh Translated using the most official tone Get cultural references wrong Miss ambiguous meanings using cognates
  • 8. 8 | Solving translation usability puzzles “Are you a citizen?” “Do you have citizenship?” Modernizing voter registration: https://civicdesign.org/projects/voter-reg/
  • 9. 9 | Language access is a process Glossary of terms Reviewed and consistent Usability testing from the beginning With bilinguals and low-English proficiency With engaged and new voters Involve community groups For advice and as intermediaries
  • 10. Whitney Quesenbery whitneyq@civicdesign.org | @whitneyq Center for Civic Design civicdesign.org | @civicdesign Language Access Project civicdesign.org/projects/language/ Field Guides To Ensuring Voter Intent civicdesign.org/fieldguides/