Data Stories: a year in measurement - digital, media, ads - dec 17Ian Gibbs
The document discusses considerations for digital media, advertising, and marketing metrics in 2018. It notes a disconnect between clicks and long-term value, and the need to measure true brand impact beyond clicks. It also addresses challenges in measuring return on investment for digital spending, reconciling different ROI studies, and ensuring digital optimization. Finally, it emphasizes the importance of setting specific, measurable goals and using accurate, thorough data aligned with business objectives.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
This document discusses the importance of trust in business and how media brands can build trust through paid, owned, and earned channels. It notes that trust is the most important currency in a networked world. The Guardian is highlighted as the most trusted media brand in the UK. The document advocates building trust by staying true to brand values across paid advertising placements, owned content on platforms like mobile, and earned engagement on social media.
Digiday Programmatic Media Summit. Eric Shih. Teads.Digiday
The document discusses key challenges in programmatic advertising including lack of transparency, ad fraud, and poor user experience. It recommends that companies 1) improve transparency through initiatives like ads.txt, 2) prioritize eliminating fraud by verifying traffic sources, and 3) focus on enhancing the user experience by using less intrusive ad formats like outstream video that are viewable by design.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Clementine Berlioz-Arthaud of HelloFresh provides 10 tips for using social media to increase brand loyalty and retain customers. The tips include being easy to find online, educating people about the brand and products, applying the 80/20 rule to content, targeting communications to prospects and customers, rewarding engagement, delivering excellent customer service, listening to customer feedback, analyzing key metrics, and using tools to save time managing social media. Retaining existing customers through social media is an effective strategy as it is much more costly to acquire new customers.
Digiday Programmatic Media Summit. Glen Straub. FactualDigiday
This document summarizes key findings from a survey of 369 publishers on navigating mobile with location data and measurement. It finds that while publishers are allocating more resources to mobile and measuring success through engagement, engagement does not correlate with direct sales. Publishers have an opportunity to leverage location data to better measure conversions. The document also examines challenges publishers face in scaling first-party data collection and their use of third-party data partners to overcome these challenges.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Data Stories: a year in measurement - digital, media, ads - dec 17Ian Gibbs
The document discusses considerations for digital media, advertising, and marketing metrics in 2018. It notes a disconnect between clicks and long-term value, and the need to measure true brand impact beyond clicks. It also addresses challenges in measuring return on investment for digital spending, reconciling different ROI studies, and ensuring digital optimization. Finally, it emphasizes the importance of setting specific, measurable goals and using accurate, thorough data aligned with business objectives.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
This document discusses the importance of trust in business and how media brands can build trust through paid, owned, and earned channels. It notes that trust is the most important currency in a networked world. The Guardian is highlighted as the most trusted media brand in the UK. The document advocates building trust by staying true to brand values across paid advertising placements, owned content on platforms like mobile, and earned engagement on social media.
Digiday Programmatic Media Summit. Eric Shih. Teads.Digiday
The document discusses key challenges in programmatic advertising including lack of transparency, ad fraud, and poor user experience. It recommends that companies 1) improve transparency through initiatives like ads.txt, 2) prioritize eliminating fraud by verifying traffic sources, and 3) focus on enhancing the user experience by using less intrusive ad formats like outstream video that are viewable by design.
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Clementine Berlioz-Arthaud of HelloFresh provides 10 tips for using social media to increase brand loyalty and retain customers. The tips include being easy to find online, educating people about the brand and products, applying the 80/20 rule to content, targeting communications to prospects and customers, rewarding engagement, delivering excellent customer service, listening to customer feedback, analyzing key metrics, and using tools to save time managing social media. Retaining existing customers through social media is an effective strategy as it is much more costly to acquire new customers.
Digiday Programmatic Media Summit. Glen Straub. FactualDigiday
This document summarizes key findings from a survey of 369 publishers on navigating mobile with location data and measurement. It finds that while publishers are allocating more resources to mobile and measuring success through engagement, engagement does not correlate with direct sales. Publishers have an opportunity to leverage location data to better measure conversions. The document also examines challenges publishers face in scaling first-party data collection and their use of third-party data partners to overcome these challenges.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
The document discusses 7 trends in the digital advertising ecosystem for 2014: 1) Continued growth of the digital advertising market, especially in mobile and online ads. 2) A shift to mobile as the dominant digital advertising platform, with mobile ad spending growing dramatically. 3) The need for responsive ad formats across multiple devices. 4) The increasing importance of data and real-time decision making in digital advertising. 5) The rising popularity of new ad formats like "Rising Stars" display ads. 6) The growing adoption of HTML5 for digital ads versus Flash. 7) The expansion of programmatic ad buying into premium ad placements.
The Guardian Research: The Guardian Guide to ContextIAB Europe
This document discusses how context affects the effectiveness of advertising. It summarizes research showing that ads placed in a relevant editorial context on trusted media platforms are more likely to be viewed, trusted, and act upon. The impact of context varies by industry - for example, relevant travel content makes travel ads more informative and appealing, while relevant finance content especially increases perceived relevance. Overall, contextual relevance consistently boosts ad perceptions and effectiveness across different media environments and categories.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
The document summarizes key takeaways from a SocialMediaExaminer industry report. It finds that most marketers agree social media is important for business and want to measure ROI but few can accurately do so. While Facebook, Twitter and LinkedIn are most used, interest is growing in YouTube, blogging and Pinterest. Marketers increasingly outsource design/development and want to improve skills in content marketing and newer platforms like Google+.
As the year winds down we round up.
How did we use social media in 2014? What did we post? When? How often? And on which platforms?
This presentations uses the newest data and reports to answer these questions and more like them.
Inform your next year's social media strategy by ensuring you're informed about this one!
Infografía desarrollada por Google que muestra cómo influyen los nuevos medios y las formas de compartir información en las estrategias de marketing online
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
The company you keep looks at why context matters, especially in an age where there is an attention deficit, and quantifies the newsbrand context effect among the 20 million regular readers of national newsbrands.
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
The document provides a statistical overview of marketing in 2017, including information on mobile and B2B marketing. It summarizes key metrics like global smartphone user growth, top smartphone and tablet apps, largest digital advertisers, and challenges in B2B content marketing and lead generation. Mobile marketing saw continued strong user growth worldwide while B2B marketers focused on creating engaging content and measuring effectiveness.
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer
A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.
Trends in Social Media; a Focus on Content, Mobile and GeographyGGV Capital
Q3 2013 presentation by GGV Capital on trends in social media with a focus on content, mobile and geography. For more, follow GGV on Twitter @ggvccapital.
This document introduces Flipboard 4.0 and discusses opportunities for programmatic native advertising. It notes that native advertising is currently a $32 billion market dominated by social media platforms. However, non-social native advertising is growing rapidly and moving towards programmatic buying. The document outlines four ways to drive engagement for programmatic native ads: high-quality data, relevant content, a brand-safe environment, and measurement of key metrics. It provides examples of how Flipboard uses user interests and machine learning to improve relevance and case studies that show how this can increase ad awareness and performance.
This document discusses the findings of a study on content-led marketing. It finds that:
1) Content-led marketing is most effective when the brand involvement is fully transparent, as this leads to heightened engagement without rejection.
2) Properly executed content-led marketing that matches the editorial quality is seen as trusted and can shift opinions towards the brand.
3) Integrating the brand within content narratives leads to a powerful positive emotional impact and increased brand perceptions more so than non-integrated content.
This document summarizes the findings of a digital marketing survey of 155 marketing decision-makers based in Singapore. Key findings include that digital marketing is an increasing priority for most companies, with top digital initiatives being social media development, website development, and lead generation. Top challenges include reaching target audiences, measuring performance, and shifting budgets from traditional to digital marketing. The document provides details on the industries surveyed, respondents' roles and responsibilities, priorities and adoption of various digital marketing tactics, objectives, initiatives, and challenges.
- LinkedIn had approximately 147 million members as of January 2012, with the majority (57.9%) being male and between the ages of 25-54 (67.7%).
- The top 10 countries by number of users were the US, India, UK, Brazil, Canada, France, Netherlands, Italy, Australia, and Spain, making up 79% of total members.
- Between January 2011-2012, LinkedIn saw a 45% growth in members worldwide, with the strongest growth in Indonesia, Turkey, and Brazil and weaker growth in Denmark, Finland, and Netherlands.
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
The document discusses 7 trends in the digital advertising ecosystem for 2014: 1) Continued growth of the digital advertising market, especially in mobile and online ads. 2) A shift to mobile as the dominant digital advertising platform, with mobile ad spending growing dramatically. 3) The need for responsive ad formats across multiple devices. 4) The increasing importance of data and real-time decision making in digital advertising. 5) The rising popularity of new ad formats like "Rising Stars" display ads. 6) The growing adoption of HTML5 for digital ads versus Flash. 7) The expansion of programmatic ad buying into premium ad placements.
The Guardian Research: The Guardian Guide to ContextIAB Europe
This document discusses how context affects the effectiveness of advertising. It summarizes research showing that ads placed in a relevant editorial context on trusted media platforms are more likely to be viewed, trusted, and act upon. The impact of context varies by industry - for example, relevant travel content makes travel ads more informative and appealing, while relevant finance content especially increases perceived relevance. Overall, contextual relevance consistently boosts ad perceptions and effectiveness across different media environments and categories.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
The document summarizes key takeaways from a SocialMediaExaminer industry report. It finds that most marketers agree social media is important for business and want to measure ROI but few can accurately do so. While Facebook, Twitter and LinkedIn are most used, interest is growing in YouTube, blogging and Pinterest. Marketers increasingly outsource design/development and want to improve skills in content marketing and newer platforms like Google+.
As the year winds down we round up.
How did we use social media in 2014? What did we post? When? How often? And on which platforms?
This presentations uses the newest data and reports to answer these questions and more like them.
Inform your next year's social media strategy by ensuring you're informed about this one!
Infografía desarrollada por Google que muestra cómo influyen los nuevos medios y las formas de compartir información en las estrategias de marketing online
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
The company you keep looks at why context matters, especially in an age where there is an attention deficit, and quantifies the newsbrand context effect among the 20 million regular readers of national newsbrands.
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
The document provides a statistical overview of marketing in 2017, including information on mobile and B2B marketing. It summarizes key metrics like global smartphone user growth, top smartphone and tablet apps, largest digital advertisers, and challenges in B2B content marketing and lead generation. Mobile marketing saw continued strong user growth worldwide while B2B marketers focused on creating engaging content and measuring effectiveness.
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer
A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.
Trends in Social Media; a Focus on Content, Mobile and GeographyGGV Capital
Q3 2013 presentation by GGV Capital on trends in social media with a focus on content, mobile and geography. For more, follow GGV on Twitter @ggvccapital.
This document introduces Flipboard 4.0 and discusses opportunities for programmatic native advertising. It notes that native advertising is currently a $32 billion market dominated by social media platforms. However, non-social native advertising is growing rapidly and moving towards programmatic buying. The document outlines four ways to drive engagement for programmatic native ads: high-quality data, relevant content, a brand-safe environment, and measurement of key metrics. It provides examples of how Flipboard uses user interests and machine learning to improve relevance and case studies that show how this can increase ad awareness and performance.
This document discusses the findings of a study on content-led marketing. It finds that:
1) Content-led marketing is most effective when the brand involvement is fully transparent, as this leads to heightened engagement without rejection.
2) Properly executed content-led marketing that matches the editorial quality is seen as trusted and can shift opinions towards the brand.
3) Integrating the brand within content narratives leads to a powerful positive emotional impact and increased brand perceptions more so than non-integrated content.
This document summarizes the findings of a digital marketing survey of 155 marketing decision-makers based in Singapore. Key findings include that digital marketing is an increasing priority for most companies, with top digital initiatives being social media development, website development, and lead generation. Top challenges include reaching target audiences, measuring performance, and shifting budgets from traditional to digital marketing. The document provides details on the industries surveyed, respondents' roles and responsibilities, priorities and adoption of various digital marketing tactics, objectives, initiatives, and challenges.
- LinkedIn had approximately 147 million members as of January 2012, with the majority (57.9%) being male and between the ages of 25-54 (67.7%).
- The top 10 countries by number of users were the US, India, UK, Brazil, Canada, France, Netherlands, Italy, Australia, and Spain, making up 79% of total members.
- Between January 2011-2012, LinkedIn saw a 45% growth in members worldwide, with the strongest growth in Indonesia, Turkey, and Brazil and weaker growth in Denmark, Finland, and Netherlands.
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
The Premium Publishers Network (PPN) is an initiative by leading Greek media organizations to streamline their premium programmatic offering. PPN provides a fully automated solution that connects buyers to over 70 premium Greek media brands, offering over 1.8 billion monthly impressions across display, video, and mobile inventory. PPN's programmatic platform provides brand safety, precise audience targeting using proprietary data, and measurement and optimization tools to help advertisers improve branding and campaign performance.
The document discusses the top 5 trends driving the mobile ecosystem: 1) The rise of video advertising which will account for 50% of mobile ad spending in 2016. 2) The convergence of desktop and mobile advertising technologies onto unified platforms. 3) The increasing sophistication of programmatic buying which allows advertisers to efficiently target mobile users. 4) The use of data and analytics to provide greater value to advertisers by identifying high spending and purchase-prone users. 5) The dominance of "mobile-first" advertising experiences as mobile media consumption surpasses desktop.
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
IAS Verification, Consume Exposure and Brand Safety by Integral Ad Science.
If you would like a copy of this presentation, please email your contact at IAS.
This document outlines 10 reasons why e-commerce brands must focus on mobile apps. It notes that there are now more mobile users than desktop users, apps see 7 times longer engagement than mobile websites, and mobile sales are growing significantly year over year. It also discusses how apps can lock in customers, engage users through notifications, offer better personalization, drive more conversions, raise brand awareness, work faster than websites, and will be critical for reaching the connected Generation Z market.
AdLINK International is a pan-European network of specialists offering various online marketing services across 14 European countries. It has over 96 million unique users per month across its network of over 4,000 websites. AdLINK Media is the largest display marketing network in Europe and works with major brands on online advertising campaigns. AdLINK also offers an international brokering department to help advertisers reach a global audience.
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
The document discusses the important role that print media continues to play, even in today's multimedia landscape. It argues that print has a distinct role for readers, helping advertisers integrate across multiple media channels. For advertisers, print plays an integrating role and remains critical due to its high credibility. The document also outlines how print can be customized for different consumer demographics and lifecycles, and how it is uniquely able to create localized content. Print is said to be the only media that can address all the senses and enhance the reader experience through technologies like augmented reality.
Mobile News iPhone/iPad/Android - application development platform for web si...Stanfy
Mobile news applications are becoming increasingly important as mobile devices proliferate and media consumption shifts to mobile. A mobile news platform allows publishers to create applications for iPhone, iPad and Android with minimal time and cost, giving readers always-on access to real-time news and multimedia anywhere via push notifications. These applications also provide new opportunities for targeted advertising and analytics to measure audiences.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
Delivering Value with Data Driven AdvertisingSwrve_Inc
This document discusses the challenges of data-driven mobile advertising and how attribution providers can help. It notes that while time spent on mobile is increasing, ad spending is catching up. Many mobile marketers see data collection and centralization as their biggest challenge. Attribution providers connect data from various channels to provide a holistic view of user acquisition sources. This integrated data approach can deliver measurable results like exceeding campaign goals, boosting retail sales, and optimizing ROI and engagement. It emphasizes that omni-channel data is key to driving mobile ROI, acquisition, engagement, and retention.
Introduction to Digital Marketing Lecture 7Neil Kelley
This document provides an overview of digital and mobile marketing. It discusses how mobile marketing is just a form of marketing that utilizes mobile platforms and devices. It also reviews key mobile marketing strategies like optimizing content for mobile, using tools like push notifications and in-app messages, and creating responsive mobile-friendly websites. The document also emphasizes how mobile is integral to the customer journey and highlights the importance of mobile for tasks like email, social media, and online searches.
The document summarizes key trends in the media industry as it undergoes major changes due to digital disruption. It notes that time spent on internet has increased 4x from 2001-2012 while TV viewing has declined. Internet advertising revenue has doubled from 2006-2012 while newspapers and magazines have declined. The rise of mobile devices and social media are changing how content is consumed. Media companies now have an opportunity to develop new business models to engage consumers across multiple platforms.
This document summarizes Mary Meeker's 2017 Internet Trends report. It covers 10 topics:
1) Global internet growth is steady at around 10% annually, though smartphone shipments and installed base growth is slowing.
2) Online advertising revenues continue growing rapidly, driven by mobile, with Google and Facebook capturing the majority of new spending.
3) Advertising is becoming more measurable and targeted across platforms like Facebook, Google, Snap and Pinterest.
4) However, ad blocking is also on the rise as users opt out of unwanted ads, especially on mobile in developing markets.
ADI's State Of Digital Advertising: Asia-PacificAdobe
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. The report focuses on data from 250 billion visits to over 3,000 websites in the Asia-Pacific region, 3 billion video ad impressions in India, Japan, Australia, and South Korea, and 100 billion responses to paid searches from January 2014 to March 2017. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Similar to Audiences not Platforms PDRF October 2017 (20)
Get Control of Your Video Assett WorkflowIan Gibbs
The document outlines seven critical issues facing practitioners in video asset workflow:
1. Sourcing creative is a frustrating and complex process that often results in campaign delays.
2. Communication between stakeholders relies too heavily on email, which is an inadequate system that can't provide proper versioning or audit trails.
3. Distribution inaccuracies, like sending the wrong files to the wrong places, are common and delay campaigns while hurting consumer trust in advertising.
4. The many variables involved in different video formats and platforms introduces complexity and errors into the workflow.
The document discusses harnessing data from JICMAIL, a currency for direct mail and door drops in the UK, to improve econometric analysis of advertising mail campaigns. It provides an overview of JICMAIL and its growing role in measuring mail interactions and effectiveness. The document also summarizes a roundtable discussion on challenges with measuring mail and how JICMAIL data could help address gaps. Key recommendations include using JICMAIL data to convert mail pieces to impressions, analyze mail behavior trends, measure a wider range of mail effects beyond direct sales, and assess brand-specific and competitive mail campaigns. The overall aim is to offer practitioners new ways to evaluate and account for mail in their econometric models.
The document discusses how 73% of 16-34 year olds' time is spent on digital devices versus other activities. Younger generations are spending most of their free time engaged with technology like smartphones, tablets, and computers rather than other hobbies or socializing in person. Digital natives in their late teens and twenties are particularly reliant on being constantly connected online.
This document outlines key stages in a customer funnel from awareness to purchase, including consideration and influence. It describes common digital marketing tactics used at each stage like display/video ads and branded content. Metrics for measuring the impact of these tactics are provided, such as brand awareness, favorability, purchase intent, sales uplift and ROI. The document notes some challenges in interpreting metrics like self-reported purchase intent.
The document discusses 5 publishing trends for 2019: 1) The increasing use of social media "stories" formats by publishers, 2) Ongoing debates around data usage and ad targeting in light of privacy regulations, 3) Claims of moving to a "post-literate" media environment dominated by images and video, 4) Emerging new revenue models for news organizations, and 5) Evolving consumer preferences around short and long form content consumption across different platforms. The document provides commentary arguing that some predictions overstate shifts away from text and premium ad environments, and that opportunities remain for collaboration and building reader relationships.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines three principles for building commercial influence: 1) Attention pays - gaining attention through compelling content is important for influence, 2) Follow the water - focus on where audiences spend their time both online and through apps, and 3) Collaborate - partnering with other influential organizations can help spread ideas to larger audiences totaling over 100 million people globally. The document provides examples of how The Guardian newspaper has successfully built influence through trustworthy news coverage and unstoppable stories that engage audiences across different platforms.
The document discusses influential brands and influence measurement. It finds that brand influence is made up of four pillars: commercial, societal, audience, and outward influence. The top drivers of influence in the UK are found to be positive, inspirational, trustworthy, having unique and interesting things to say. The top ten most influential UK brands are listed, with the #1 brand having an influence score of 58.3. Data from surveys in three markets show that more influential brands also tend to have greater customer loyalty. The document concludes with three rules for brands to be influential: understand the different influence pillars, demonstrate being positive, trustworthy and inspirational, and understand key influence drivers in their category.
This document discusses creating a model for measuring online engagement to help advertisers maximize ad effectiveness. It summarizes research that:
1) Identified key engagement factors like attitudes, behaviors, and interactions through a literature review and user survey.
2) Linked these engagement factors to ad recall and effectiveness metrics through a large survey combining user responses, web analytics and ad impact.
3) Developed a single "engagement score" combining the most influential factors to engagement. Higher scores correlated with increased ad recall and purchase consideration.
4) Proposes an engagement planning tool to help advertisers target audiences based on engagement profiles rather than just reach, providing a greater likelihood of reaching responsive individuals.
The document discusses key publishing trends in 2016, including the rise of ad blocking, growth of mobile apps and social media platforms, challenges of continuous partial attention, the importance of high-quality original content over curation, emerging business models for news organizations that focus on membership and engagement over advertising, characteristics of younger audiences known as "Minillennials", the growing popularity and revenue potential of podcasting, the power of visual language and emoji use in communication, and opportunities presented by virtual reality technologies. Overall, the trends point to new ways of distributing content, the value of capturing focused attention, and the need for original reporting and storytelling to build loyal audiences and brands.
Social media has become the dominant way for people to access news content. Both fast, short form content and longer, in-depth articles are important, with consumers preferring headlines that help them decide what to read fully. Collaboration between publishers and sharing high-quality content is key to reaching large audiences. Video, especially on mobile devices, is increasingly popular but brands must consider how to create valuable experiences beyond short advertisements. Personalization raises concerns about echo chambers and loss of serendipity, so a human touch is important. Evolving business models include membership, paywalls, and partnerships to fund valuable journalism and connect brands with audiences in live experiences.
Data automation vs data reputation may 2016Ian Gibbs
For better or worse data is transforming marketing. At the heart of this transformation however are two very different worlds that still do not integrate with each other effectively: the traditional world of media planning and the new world of ad tech and programmatic. Yet there could be so much value for consumers and brands and publishers if we brought the two together and introduced programmatic insight into the media planning process.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
1. Breaking Down Audience Silos
Ian Gibbs, Data Stories
Lynne Robinson, IPA
AUDIENCES
NOT PLATFORMS
2. The multi-platform reality: consumer attention is
more scarce than ever
9.5 hours of media
consumption
...crammed into
just 8 hours a day
Proportion of adults consuming 2+
media in the same half hour:
79%
2005
92%
2017
Source: Touchpoints 2017
3. Cross platform as standard for News Brand audiences
Print
30%
Browser
33%
Mobile App
10%
9% 3%
9%
5%
Distribution of Quality News weekly audience by platform
Source: Touchpoints 2017
4. Which is why they still reach more people than Google
each month
Google
monthly UK
reach
Newsbrands
monthly UK
reach
42.8m 47.5m
Source: NRS PADD April 16 to March 2017
5. Cross-platform is a hygiene factor for advertisers
2012
8.9
Average number of channels used in ad campaigns:
2000
3.3
Source: IPA 2017
2017
14.4
7. There are gaps for individual publishers….
Print
sections
Desktop
site sections
Mobile
site sections
Apps Off
Platform
8. The Guardian across print and digital in 2014…
The Guardian
in Print
The Guardian’s
desktop site
m.Guardian
.co.uk
iPad
Edition
iPhone
App
Android
App
Guardian
Weekly
Blackberry 10
App
Windows
App
Guardian
Eyewitness
for iPad
Guardian on
Flipboard
Guardian on
Google Currents
Guardian
Witness
The Guardian
Kindle Edition
9. Modelling the missing channels on to Touchpoints
Audience
Cross-over
survey
UKOM
comScore
OmnitureComscore
• Probability
modelling
• Not multibasing
or fusion
• Leveraged
existing
TouchPoints
methodology
• Respondent level
probability
calculations
10. Enhanced through collaboration with the Telegraph
Industry
collaboration
Enhanced
channel data
Enhanced ad
format detail
Earned
media reach
11. Boosting coverage from 50 to 200 channels
48
print sections/titles
3x
other apps
(tablet, travel & fantasy football)
48
desktop channels
2
Flipboard
& Google Currents
74
mobile & app channels
25
cross-digital
platform channels
15. Efficiency: Planning a cross-platform
campaign using Audiences Not Platforms
A high street retailer
targeting main shoppers
The original campaign:
Audience
1,154,000
GRPs
9.47
Impacts
2,499,000
Paid + Earned Impacts
4,598,000
CPT
£24.01
x 6 insertions
16. Planning a cross-platform campaign
using Audiences Not Platforms
Audience
1,498,000
+30%
+44%
+44%
+ +35%
-30%
GRPs
13.6
Impacts
3,601,000
Paid + Earned Impacts
6,227,000
CPT
£17.08
ANP Optimised
Campaign Formats:
x 3 insertions
Culture, Fashion
Life&Style, Travel
17. Effectiveness case study: Automotive campaign
51% of respondents recalled seeing the campaign
on more than one Guardian platform…
OnlineIn Print On TabletOn mobile
59% 31% 37% 12%
Purchase consideration Visit website
Cross Platform
+208%
increase
+90%
increase