This document discusses machine learning and SEO. It mentions that Google is a business that aims to satisfy customers by displaying relevant search results. It also references the Word2vec algorithm and how relevance is crucial for searchers to click on results. The document emphasizes that SEOs should focus on creating relevant and valuable content for their audience to improve click-through rates and rankings.

1. Machine learning and SEO
@OmiSido
Omi Sido

2. Google is a Busine

3. every business want to
satisfy its customers!

4. Word2vec algorithm
http://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf

5. Word2vec algorithm
http://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf

6. Word2vec algorithm
https://www.forbes.com/sites/quora/2017/02/20/how-did-spotify-get-so-good-at-machine-learning/#4e0dc822665c https://dl.acm.org/doi/pdf/10.1145/3219819.3219885

7. Whatever Google displays
in the SERPs people will not
click if it's not relevant to
their query

8. Relevance

9. Relevance
https://www.advancedwebranking.com/ctrstudy
/
https://www.advancedwebranking.com/ctrstudy/

10. The first rule of the seo club: you do not talk about CTR and SEO

11. Relevance

13. Relevance

14. Takeways
• Decode the ranking factor priorities for YOUR industry.
• Create irresistible/alluring snippets.
• Create comprehensive content that provides value and it's
RELEVANT to your audience.
• Study your customer behaviour and adjust copy and website
structure accordingly.
• Work with PPC and PR to increase brand awareness - brand
awareness dramatically impacts click-through rates (CTR).

15. @OmiSido
Omi Sido
www.youtube.com/omisido