Seo Tactics for the Tourism Industry @ WTM Africa 2017 - Andre Van Kets
With such a strong focus on Social Media these days, many tourism companies forget to focus on arguably the most powerful digital marketing tactics: SEO. Andre motivates why SEO is vital for travel companies, explains the fundamentals of how search engines like Google work, and shares some very practical tactics on how the tourism industry can improve their Google rankings through good SEO. Special thanks to my references... in order of appearance :) Google Basics https://www.google.com/analytics/ https://analytics.google.com/analytics/academy/ https://www.google.com/webmasters/ http://www.google.co.za/business/ https://www.reachlocal.com/sites/default/files/ondemand/attachments/reachlocal_5in15_webinar_5_google_my_business_basics_that_get_you_found.pdf Tech http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/ https://springnest.com https://search.google.com/search-console/mobile-friendly https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html https://www.bluecorona.com/case-studies/https-seo Keywords https://www.link-assistant.com/news/landing-page-optimization.html https://adwords.google.com/KeywordPlanner http://www.keyword.io/ https://www.quicksprout.com/university/how-to-use-the-keyword-planner-for-adwords/ Links https://support.google.com/webmasters/answer/66356?hl=en https://www.majesticseo.com https://moz.com/products/pro/seo-toolbar Content https://moz.com/blog/how-to-rank https://www.slideshare.net/samuelscott/how-to-integrate-pr-into-seo-strategy https://moz.com/blog/how-to-create-content-that-keeps-earning-links https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html Secret Ingredients https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ Extra Bonus - Free Online Course https://skl.sh/moz
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Seo Tactics for the Tourism Industry @ WTM Africa 2017 - Andre Van Kets
- 1. @andrevankets SEO Tactics for the Tourism Industry
- 3. Pay the OTA’s less
- 9. $EO > $ocial
- 12. SEO Ingredients #1 Google Setup #2 Tech Setup #3 Keywords #4 Links #5 Content
- 13. #1 Google Setup
- 27. #1
- 28. #2 Tech Setup
- 32. #3 Keywords
- 33. Book Analogy
- 41. Use the words your customers use.
- 43. Use them in the right places.
- 44. We sell custom holidays to Africa. Our custom holidays to Africa are authentic. If you’re thinking of booking a custom holiday to Africa, please contact our Africa custom holiday specialists.
- 45. We sell custom holidays to Africa. Our custom holidays to Africa are authentic. If you’re thinking of booking a custom holiday to Africa, please contact our Africa custom holiday specialists.
- 46. Use synonyms, just like people would.
- 47. Which keywords?
- 50. Betty’s Bay Guesthouse - Self Catering Accommodation in Betty’s Bay <TITLE> </TITLE>
- 51. Betty’s Bay Guesthouse Betty’s Bay Self Catering Accommodation Betty’s Bay Accommodation Home page Rooms Facilities
- 54. Website A Website B
- 55. #4 Links
- 57. Website A Website B
- 60. Who links to you right now?
- 68. Who links to your competitors?
- 70. Links & Keywords
- 74. https://moz.com/products/pro/seo-toolbar 7,417 links to homepage 228,270 links to the entire website
- 77. 19k 17k 9k 200k
- 79. Don’t be tempted to take link short-cuts
- 80. • Paid text links • Link schemes • Excessive link exchanges • Large scale article marketing with commercial anchor text • Others… https://support.google.com/webmasters/answer/66356?hl=en
- 81. Google penalty
- 82. So how do I get more links?
- 83. So how do I get more links? earn
- 84. #5 Content
- 85. Book Analogy 2.0
- 88. What type of content will improve my rankings / SEO?
- 89. “Content without value is spam.” https://moz.com/blog/how-to-rank
- 90. Content on your site
- 93. 67% links point to blog pages
- 94. Content on other sites
- 102. Big Content
- 106. Which strategy should you use?
- 109. Rich Snippets / Schema
- 110. Rich Snippets / Schema
- 111. https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ Rich Snippets / Schema
- 112. Google 360 Tours
- 113. Google 360 Tours
- 114. Google 360 Tours
- 115. Google 360 Tours
- 116. #1 Google Setup #2 Tech Setup #3 Keywords #4 Links #5 Content #6 Secret Ingredients
- 118. • Copy of presentation • Content partners • NearMe app for your site • Google’s 360 tours • SEO Advice andre@discoverafrica.com