I’ve worked with CEOs who lack an understanding of the big-picture of SEO—how it works, what it requires, and what it means to execute it successfully.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Discover the Predictive Index System. Increase sales, attract the right talent, and lower turnover. Contact Steve Caldwell for a free evaluation for your business.
Be an Odd Duck: Work on, Not in Your Public Accounting PracticeAggregage
It is possible to run an Accounting Firm and never do tax returns or financial statements! Tom Bowman, Owner of Bowman & Company, CPA, PC shares his journey and 10 step process for going from Technician to Business Owner.
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The New Business Imperative: The Training, Retraining, and Upskilling of the ...Jeremy Ott
The document discusses the need for businesses to provide training, retraining, and upskilling of American workers. It cites statistics showing a skills gap between available jobs and qualified applicants. It describes efforts by staffing companies to address this issue through partnerships, apprenticeship programs, and offering online course access to workers to expand their skills. Case studies highlight successful training programs and course completions by associates at various company branches.
The Key Recruitment Metric You're Not Tracking: Source of InfluenceGlassdoor
The Key Recruitment Metric You're Not Tracking: Source of Influence
Kirsten Davidson, Head of Employer Brand at Glassdoor
Elyse Mayer, Content Manager at SmashFly
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Discover the Predictive Index System. Increase sales, attract the right talent, and lower turnover. Contact Steve Caldwell for a free evaluation for your business.
Be an Odd Duck: Work on, Not in Your Public Accounting PracticeAggregage
It is possible to run an Accounting Firm and never do tax returns or financial statements! Tom Bowman, Owner of Bowman & Company, CPA, PC shares his journey and 10 step process for going from Technician to Business Owner.
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The New Business Imperative: The Training, Retraining, and Upskilling of the ...Jeremy Ott
The document discusses the need for businesses to provide training, retraining, and upskilling of American workers. It cites statistics showing a skills gap between available jobs and qualified applicants. It describes efforts by staffing companies to address this issue through partnerships, apprenticeship programs, and offering online course access to workers to expand their skills. Case studies highlight successful training programs and course completions by associates at various company branches.
The Key Recruitment Metric You're Not Tracking: Source of InfluenceGlassdoor
The Key Recruitment Metric You're Not Tracking: Source of Influence
Kirsten Davidson, Head of Employer Brand at Glassdoor
Elyse Mayer, Content Manager at SmashFly
Webinar-How to Optimize Compensation Using TechnologyPayScale, Inc.
To compete for talent in today’s knowledge based economy, your organization must know what the market is paying for key skills and develop fair and competitive ranges for the positions in your company.
Without the right compensation technology in place you run the risk of getting compensation wrong.
Attend this webinar and see how PayScale can help you:
-Be more transparent about pay
-Mange labor cost effectively
-Set competitive pay ranges when hiring and retaining the talent
Requirements Elicitation—the Social Media WayTechWell
Agile methods have proven their ability to improve project success rates. However, when agile methods are applied to complex projects, we need to further explore the area of effective customer involvement. According to the agile philosophy, the users must be part of the development team. But, Stefano Rizzo asks: What if there are thousands of users with good ideas dispersed around the globe and around the clock? Can a Product Owner really represent all their interests? At Polarion, Stefano says they have used social media to successfully couple agile methods with more traditional requirements elicitation approaches. After hosting some user conferences, they created a community of users, project managers, and developers. Soliciting and nurturing their discussions regarding the product has created a lot of fuel for requirements definition and refinement process. Key benefits include the involvement of more stakeholders, a better company reputation, and the ability to harvest unusual requirements and unsolicited feedback that are helpful for the release strategy and product usability.
What if you asked your top four employees to articulate the vision and purpose of your company? Could they do it? What about its business model and strategy? How about explaining their roles and the outcomes for which they have stewardship?
Chances are even your best people would struggle with that exercise. And if they have a hard time, imagine what that implies about the rest of your team.
Those simple questions reveal the level of line of sight you have in your business. And without line of sight, it is virtually impossible to have an engaged workforce.
With that in mind, VisionLink discusses the important role of employee alignment in creating sustained success in all aspects of talent management and performance—and how to create a pay strategy that reinforces the vision and mindset you want your employees to have.
To view a recording of this webinar, visit: http://www.vladvisors.com/compensation-knowledge-center/webinars/how-to-improve-line-of-sight-and-why-it-matters
To learn more about VisionLink, visit: www.vladvisors.com
Building Trust: A Strategic Approach to Employee ExperienceAggregage
Delivering a great employee experience is the key to a better customer experience, higher productivity, and greater profitability. Join Natasha Persad, CEO of The HRXperts, and learn the fundamentals of a great employee experience.
When Data Drives Transformation: Insights From Talent LeadersIndeed
From source tracking to employer branding initiatives, you rely on data every day to guide and optimize your recruiting strategy. But could your data contain a recruitment revelation waiting to be uncovered? Hear how employers sparked dramatic changes in their talent attraction programs by creatively mining their own data. They’ll discuss trends they found and share insights into candidate behavior that helped them make crucial decisions. You’ll leave ready to refocus your measurement efforts, inspired by what you can learn if you know how to look.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).
For more information about how Indeed can help you hire, visit indeed.com/hire.
Webinar: How to Create the Ultimate Employee ExperienceYouEarnedIt
Is your company getting the most from its employee experience efforts?
Join us for a 45-minute webinar on building employee experiences that deliver business results.
The term "employee experience" is everywhere today, and its importance goes beyond mere buzzword status and HR circles. Employee experience programs are driving bottom-line results — one recent study found companies that invest in the employee experience are four times as profitable than those that don't.
Join YouEarnedIt's CEO and Director of Employee Experience for this 45-minute webinar guiding you through our most important discoveries from hundreds of research pages and thousands of employee surveys.
Watch for this webinar, and you will see:
The employee experience defined — learn exactly what the employee experience is, and how it can be tailored to your culture.
The employee experience quantified — get research-backed stats revealing how the employee experience boosts your bottom line, helping you build a business case for it.
The employee experience optimized — tips, tactics, and best practices based on survey data and successful companies for building a best-in-class employee experience.
This document summarizes insights from a workplace happiness report analyzing data from 4,364 employees at major tech companies. Key findings include: 1) Facebook employees scored lower than other companies in traits like curiosity and adventurousness important for innovation; 2) Despite perceptions, Microsoft scores similarly to Apple in hiring adventurous candidates; and 3) Apple and Twitter employees perceive their company culture accurately based on structure. The report also finds that tech managers score higher in inspiring and committing, while general employees score higher in curiosity important for innovation.
SurveyMonkey's Secrets to Keeping Customers Happy for Twenty Yearssaastr
This document discusses how measuring customer happiness through Net Promoter Score (NPS) can drive business growth. It notes that NPS is the best leading indicator to predict growth and that companies with higher NPS outgrow competitors twice as fast. It emphasizes that survey design is key to gathering actionable insights and looking for patterns in customer feedback. Lastly, it states that achieving great success with NPS requires extraordinary effort and that automation can help power customer experience programs.
Moving Mountains discusses how investing in human capital through performance and talent management software can drive significant financial results for companies by improving strategy execution. It summarizes research showing customers of SuccessFactors saw faster communication of strategy, goal setting, focus on priorities, and project completion after implementing the software. The document advocates aligning employees' performance with strategy to realize the full potential value of the strategy. It argues the greatest lever for performance is human capital, since employees drive 85% of financial results, and performance management software can help companies better understand and improve the distribution of performance levels among their workforce.
Change Your Mindset: The Key to Growing Your Accounting PracticeAggregage
In the accounting profession, the post-COVID business model is surely on everyone's minds. Unmistakably, the way to forge ahead will look different than in years past. The biggest mistake that a majority of companies are making in regard to growth is holding onto old conventions, paradigms, and practices.
Whether re-integrating back to in-office life or staying digitally connected through remote work, the first step in determining how to spur growth comes with reevaluating your company's willingness to change mindset.
Join David Bergstein, Chief Innovation Officer at Bergstein CPA, as he shares insight on the accounting landscape, new trends, and practical tips for reevaluating your company's positionality.
This session will cover:
• What it means to challenge tradition and change your company mindset
• How to make sure you are set up to be as productive and efficient as possible
• Best practices for choosing the tools you will utilize
• Methods to measure and track your success so you can watch yourself improve!
...and more! Everyone who attends will walk away with the knowledge of what to do to be successful in the "New Normal."
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
The Numbers Game: How to Use Data to Land Top TalentGlassdoor
The Numbers Game: How to Use Data to Land Top Talent
Kirsten Davidson, Head of Employer Brand at Glassdoor
Lauren Ryan, Director of Talent Acquisition at Greenhouse
CareerBuilder’s Road(map) to the FutureCareerBuilder
Abdel Tefridj & Scott Helmes show us how CareerBuilder is building new and innovative technology to improve your ability to find, hire and manage great talent.
RESULTS.com is widely recognized as having one of the best strategic planning templates in the world.
In this 90 minute online workshop with our Head of Strategy, Stephen Lynch, you’ll learn our best practices to create your one page strategic plan.
Working with thousands of clients, we’ve learned what works and what doesn’t in the real world when it comes to creating and executing business strategy. It’s not about filling in a planning template, it’s about making wise strategic choices that will set your organization up for future success, and cascading your decisions down to every role to align and focus your team.
Get the latest on the data trends impacting the HR space. With this deck, you can:
- Understand what’s driving the rise of analytics in HR
- Learn how early adopters are leveraging the power of data & insights
- Discover how to build a data-driven culture
- See how you can apply analytics to answer critical talent questions
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
Hear the need to know trends going into 2017.
Tracey Parsons, Director of Recruitment Marketing Practice at SmashFly
Dr. Andrew Chamberlain, Chief Economist at Glassdoor
Kirsten Davidson, Head of Employer Brand at Glassdoor
CareerBuilder For Staffing 2015 Q4 Pulse Survey CareerBuilder
Survey Findings to Give You The Edge You Need For 2016 Planning. For more staffing resources please visit: http://corporate.careerbuilder.com/staffingresources
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...Jeremy Ott
Strategic Staffing Solutions is a 25-year-old, women-owned staffing firm headquartered in Detroit with over $300 million in annual sales. They have a global presence with 28 locations across the US, Europe, and are poised for growth. They focus on building relationships and prioritize customers, consultants, and communities. They also emphasize innovation and promoting from within to reward talent.
This document summarizes a technical SEO presentation given by Stanislav Dimitrov at Joomla! Day 2012 in Sofia, Bulgaria. The presentation covered topics like the growth of search engine usage, technical SEO problems and common mistakes to avoid, Google algorithm updates like Panda and Penguin, latest SEO trends, and 10 actionable tips. It provided information on things like properly configured XML sitemaps, working robots.txt files, using structured data, and setting up Google Analytics tracking to monitor site performance. The presentation concluded with a Q&A section.
Webinar-How to Optimize Compensation Using TechnologyPayScale, Inc.
To compete for talent in today’s knowledge based economy, your organization must know what the market is paying for key skills and develop fair and competitive ranges for the positions in your company.
Without the right compensation technology in place you run the risk of getting compensation wrong.
Attend this webinar and see how PayScale can help you:
-Be more transparent about pay
-Mange labor cost effectively
-Set competitive pay ranges when hiring and retaining the talent
Requirements Elicitation—the Social Media WayTechWell
Agile methods have proven their ability to improve project success rates. However, when agile methods are applied to complex projects, we need to further explore the area of effective customer involvement. According to the agile philosophy, the users must be part of the development team. But, Stefano Rizzo asks: What if there are thousands of users with good ideas dispersed around the globe and around the clock? Can a Product Owner really represent all their interests? At Polarion, Stefano says they have used social media to successfully couple agile methods with more traditional requirements elicitation approaches. After hosting some user conferences, they created a community of users, project managers, and developers. Soliciting and nurturing their discussions regarding the product has created a lot of fuel for requirements definition and refinement process. Key benefits include the involvement of more stakeholders, a better company reputation, and the ability to harvest unusual requirements and unsolicited feedback that are helpful for the release strategy and product usability.
What if you asked your top four employees to articulate the vision and purpose of your company? Could they do it? What about its business model and strategy? How about explaining their roles and the outcomes for which they have stewardship?
Chances are even your best people would struggle with that exercise. And if they have a hard time, imagine what that implies about the rest of your team.
Those simple questions reveal the level of line of sight you have in your business. And without line of sight, it is virtually impossible to have an engaged workforce.
With that in mind, VisionLink discusses the important role of employee alignment in creating sustained success in all aspects of talent management and performance—and how to create a pay strategy that reinforces the vision and mindset you want your employees to have.
To view a recording of this webinar, visit: http://www.vladvisors.com/compensation-knowledge-center/webinars/how-to-improve-line-of-sight-and-why-it-matters
To learn more about VisionLink, visit: www.vladvisors.com
Building Trust: A Strategic Approach to Employee ExperienceAggregage
Delivering a great employee experience is the key to a better customer experience, higher productivity, and greater profitability. Join Natasha Persad, CEO of The HRXperts, and learn the fundamentals of a great employee experience.
When Data Drives Transformation: Insights From Talent LeadersIndeed
From source tracking to employer branding initiatives, you rely on data every day to guide and optimize your recruiting strategy. But could your data contain a recruitment revelation waiting to be uncovered? Hear how employers sparked dramatic changes in their talent attraction programs by creatively mining their own data. They’ll discuss trends they found and share insights into candidate behavior that helped them make crucial decisions. You’ll leave ready to refocus your measurement efforts, inspired by what you can learn if you know how to look.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).
For more information about how Indeed can help you hire, visit indeed.com/hire.
Webinar: How to Create the Ultimate Employee ExperienceYouEarnedIt
Is your company getting the most from its employee experience efforts?
Join us for a 45-minute webinar on building employee experiences that deliver business results.
The term "employee experience" is everywhere today, and its importance goes beyond mere buzzword status and HR circles. Employee experience programs are driving bottom-line results — one recent study found companies that invest in the employee experience are four times as profitable than those that don't.
Join YouEarnedIt's CEO and Director of Employee Experience for this 45-minute webinar guiding you through our most important discoveries from hundreds of research pages and thousands of employee surveys.
Watch for this webinar, and you will see:
The employee experience defined — learn exactly what the employee experience is, and how it can be tailored to your culture.
The employee experience quantified — get research-backed stats revealing how the employee experience boosts your bottom line, helping you build a business case for it.
The employee experience optimized — tips, tactics, and best practices based on survey data and successful companies for building a best-in-class employee experience.
This document summarizes insights from a workplace happiness report analyzing data from 4,364 employees at major tech companies. Key findings include: 1) Facebook employees scored lower than other companies in traits like curiosity and adventurousness important for innovation; 2) Despite perceptions, Microsoft scores similarly to Apple in hiring adventurous candidates; and 3) Apple and Twitter employees perceive their company culture accurately based on structure. The report also finds that tech managers score higher in inspiring and committing, while general employees score higher in curiosity important for innovation.
SurveyMonkey's Secrets to Keeping Customers Happy for Twenty Yearssaastr
This document discusses how measuring customer happiness through Net Promoter Score (NPS) can drive business growth. It notes that NPS is the best leading indicator to predict growth and that companies with higher NPS outgrow competitors twice as fast. It emphasizes that survey design is key to gathering actionable insights and looking for patterns in customer feedback. Lastly, it states that achieving great success with NPS requires extraordinary effort and that automation can help power customer experience programs.
Moving Mountains discusses how investing in human capital through performance and talent management software can drive significant financial results for companies by improving strategy execution. It summarizes research showing customers of SuccessFactors saw faster communication of strategy, goal setting, focus on priorities, and project completion after implementing the software. The document advocates aligning employees' performance with strategy to realize the full potential value of the strategy. It argues the greatest lever for performance is human capital, since employees drive 85% of financial results, and performance management software can help companies better understand and improve the distribution of performance levels among their workforce.
Change Your Mindset: The Key to Growing Your Accounting PracticeAggregage
In the accounting profession, the post-COVID business model is surely on everyone's minds. Unmistakably, the way to forge ahead will look different than in years past. The biggest mistake that a majority of companies are making in regard to growth is holding onto old conventions, paradigms, and practices.
Whether re-integrating back to in-office life or staying digitally connected through remote work, the first step in determining how to spur growth comes with reevaluating your company's willingness to change mindset.
Join David Bergstein, Chief Innovation Officer at Bergstein CPA, as he shares insight on the accounting landscape, new trends, and practical tips for reevaluating your company's positionality.
This session will cover:
• What it means to challenge tradition and change your company mindset
• How to make sure you are set up to be as productive and efficient as possible
• Best practices for choosing the tools you will utilize
• Methods to measure and track your success so you can watch yourself improve!
...and more! Everyone who attends will walk away with the knowledge of what to do to be successful in the "New Normal."
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
The Numbers Game: How to Use Data to Land Top TalentGlassdoor
The Numbers Game: How to Use Data to Land Top Talent
Kirsten Davidson, Head of Employer Brand at Glassdoor
Lauren Ryan, Director of Talent Acquisition at Greenhouse
CareerBuilder’s Road(map) to the FutureCareerBuilder
Abdel Tefridj & Scott Helmes show us how CareerBuilder is building new and innovative technology to improve your ability to find, hire and manage great talent.
RESULTS.com is widely recognized as having one of the best strategic planning templates in the world.
In this 90 minute online workshop with our Head of Strategy, Stephen Lynch, you’ll learn our best practices to create your one page strategic plan.
Working with thousands of clients, we’ve learned what works and what doesn’t in the real world when it comes to creating and executing business strategy. It’s not about filling in a planning template, it’s about making wise strategic choices that will set your organization up for future success, and cascading your decisions down to every role to align and focus your team.
Get the latest on the data trends impacting the HR space. With this deck, you can:
- Understand what’s driving the rise of analytics in HR
- Learn how early adopters are leveraging the power of data & insights
- Discover how to build a data-driven culture
- See how you can apply analytics to answer critical talent questions
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
Hear the need to know trends going into 2017.
Tracey Parsons, Director of Recruitment Marketing Practice at SmashFly
Dr. Andrew Chamberlain, Chief Economist at Glassdoor
Kirsten Davidson, Head of Employer Brand at Glassdoor
CareerBuilder For Staffing 2015 Q4 Pulse Survey CareerBuilder
Survey Findings to Give You The Edge You Need For 2016 Planning. For more staffing resources please visit: http://corporate.careerbuilder.com/staffingresources
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Time to face it – the old recruiting playbook just doesn’t cut it. Ready to get disruptive? salesforce.com shares three how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...Jeremy Ott
Strategic Staffing Solutions is a 25-year-old, women-owned staffing firm headquartered in Detroit with over $300 million in annual sales. They have a global presence with 28 locations across the US, Europe, and are poised for growth. They focus on building relationships and prioritize customers, consultants, and communities. They also emphasize innovation and promoting from within to reward talent.
This document summarizes a technical SEO presentation given by Stanislav Dimitrov at Joomla! Day 2012 in Sofia, Bulgaria. The presentation covered topics like the growth of search engine usage, technical SEO problems and common mistakes to avoid, Google algorithm updates like Panda and Penguin, latest SEO trends, and 10 actionable tips. It provided information on things like properly configured XML sitemaps, working robots.txt files, using structured data, and setting up Google Analytics tracking to monitor site performance. The presentation concluded with a Q&A section.
Points for Design and Development of SEO friendly websitesSingsys Pte Ltd
Search engine optimization (SEO) refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. SEO is important because 85% of internet traffic comes from search engines, and users rarely view results past the first page. Search engines rank pages using algorithms that consider on-page factors like titles, headers, and content, as well as off-page factors like links and anchor text. Proper use of titles, meta tags, headings, images, URLs, and internal linking helps websites rank higher in search results.
The document provides tips for selecting keywords and optimizing a website for SEO. It recommends selecting keywords that are relevant to your business and balance volume and competition. It also suggests tools like Google AdWords and Google Alerts to help evaluate keywords. Additionally, it advises prominently placing keywords in page titles, text, and meta descriptions to improve page rankings.
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123Online Marketing Summit
Understanding SEO Beyond the Technical Jargon
As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.
* Travis Low, Director, Search Operations, Webmarketing123
Thandokazi Loliwe is seeking graduate opportunities or programs in labor relations management. She is currently finishing her Bachelor of Arts degree in industrial psychology and labor relations management from North West University, with an anticipated graduation in October 2016. She believes she has a lot to offer organizations due to her strong personal attributes of motivation, loyalty, trust, effective communication, and determination. She is a highly motivated and confident student who is ready to work hard.
SEO 3.0: Web Presence Optimization by gShift LabsKrista LaRiviere
The document discusses the evolution of search engine optimization (SEO) and introduces the concept of web presence optimization (WPO). It provides trends and studies showing the importance of organic search and social media in digital marketing. The document also outlines "Ten things you didn't know about SEO 3.0", highlighting the importance of content, social media, local search, and creating conversations online. It promotes a company's web presence optimization solution.
How can Small and Medium Business Enterprises Leverage Social Media and the p...Gautam Ghosh
How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs
Let’s get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important – and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.
The document discusses technical SEO debt and how fixing technical issues can improve search engine rankings and website traffic. It provides examples of how John Doherty has helped clients by analyzing and addressing technical problems like poor information architecture, thin content, and redirects. He emphasizes using data to identify issues, estimating traffic and revenue impacts, and proposing targeted tests to convince executives. Test successes can then be used to gain approval for larger projects. The key message is that technical SEO matters for business goals and fixing debt sets sites up for ongoing traffic and revenue growth.
A lot of talk about the future of the internet sounds almost hippie-spiritual or faux-philosophical. The Internet is not the same as the world-wide-web. But the Internet-of-Things and the Semantic Web - all parts of Web 3.0, are beginning to be very important to our learning environments. Here is a summary of key features, ranging from access, creativity, and information architecture.
SMB Group's 2011 Top SMB Technology TrendsSMB Group
1. The document discusses the top 10 SMB technology market trends for 2011, including the growth of mobile commerce, demand for order in managing social media, app stores becoming a key information source, and the shift to cloud computing becoming irreversible.
2. It also covers the formation of a new cloud channel model, transitioning to the "insight economy" becoming easier, tablets fueling the mobile app explosion, and integration becoming a key business solution differentiator.
3. Key points discussed are the rapid growth of mobile use by SMBs for commerce and business functions, the need for solutions to help SMBs manage vast amounts of social media, and cloud computing providing benefits like reduced costs and faster innovation for SMB
Web 3.0 explained with a stamp (pt I: the basics)Freek Bijl
The document discusses the evolution of the web from Web 1.0 to Web 3.0. Web 1.0 focused on determining what content to display online, while Web 2.0 utilized the power of networks and user-generated content through social changes. Web 3.0, also called the semantic web, will be driven by technological changes and focus on making data meaningful by structuring it and connecting databases to better answer queries about related information across different sources.
This document discusses key questions every CMO should ask about their company's SEO efforts:
1. It discusses how SEO is now essential for companies to be found online as search engines are the primary way customers learn about products and services.
2. It provides examples of questions CMOs should ask about their SEO efforts, such as what they want website visitors to do, how many search visitors actually perform the desired action, and what percentage leave the site quickly.
3. It emphasizes the importance of tracking SEO metrics like search phrase rankings and appearances compared to competitors to truly understand the effectiveness and business impact of SEO.
This document discusses key questions every CMO should ask about their company's SEO efforts:
1. It discusses how SEO is important for all companies to ensure search engines find them and how prospects and influencers use search engines to learn about products and services.
2. It provides questions CMOs should ask about their website's SEO efforts, such as what they want visitors to do, how many search visitors actually perform the desired action, and what percentage leave within 10 seconds.
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Hiring an SEO company requires careful consideration. It is important to ask an SEO company about their past clients and check references to evaluate their success. You should also ask questions about their specific strategies to improve your website's rankings and get a sense of how they will tailor their SEO process to your business model. Doing due diligence in asking the right questions upfront is key to finding an SEO consultant that can effectively boost your online presence and compete with your competitors.
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Search engine optimization (SEO) plays an important role in business success by improving a company's search engine ranking. As 82% of shoppers research products online before purchasing, higher search rankings can drive more sales. SEO helps businesses organically improve their search results through techniques like optimizing for relevant keywords. While SEO requires ongoing effort due to constantly evolving search engine algorithms, it provides long-term benefits like increased website traffic, sales leads, and insights into customer behavior. Outsourcing SEO to an experienced digital marketing agency can help businesses implement and maintain an effective SEO strategy.
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Full blog here | https://whitelabelseoagency.net/should-you-outsource-seo-in-2022/
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Five Big Ideas About SEO That Every CEO Needs to Know
1. Five Big Ideas About SEO That Every CEO
Needs to Know
I am an SEO. I am a business leader. And I consult with CEOs in the digital marketing space.
I’ve worked with CEOs who lack an understanding of the big-picture of SEO—how it works,
what it requires, and what it means to execute it successfully. It’s the CEO’s job to lead, not to
understand the all about dwell time and meta titles. But in order to lead successfully in a digitally
dominate era, the CEO needs to know at least five features about SEO.
CEOs who understand the following five features will be light years ahead of their peers, and
will be able to lead their companies with a greater degree of success.
1. SEO Takes Time
There’s no such thing as a quick fix any area of marketing. Search optimization is no different.
I understand the frustration. In order to gain first-page ranking and to see results, it takes months
of hard work and ceaseless effort. Many CEOs measure time in terms of revenue. The business
world thrives on short-term profits and the brief time period of quarters.
Perhaps one of the reasons why SEO is mistakenly perceived as a quick-and-easy technique is
because it’s lumped in with the whole arena of online interaction—lightning fast connection
speeds, instant emails, downloadable media, instant access, online purchases. Everything’s
instant, right?
Wrong. Search engine optimization works at glacial speeds in spite of the hurry-up pace of
everything else.
SEO doesn’t comply with short-term demands. It is simply not possible to trick the search
engines into giving you short-term results. SEO is an investment, not a quick win.
When the CEO sees search engine optimization for the late-blooming flower that it is, he or she
will value it more, invest in it more, and be less hopeful about results next week.
2. SEO Costs Money
Search engine optimization is not free. I’m not sure who started this idea, but I’d like to put it to
rest once and for all.
If there’s one thing that concerns CEOs more than time, it’s money. A CEO’s mind is often
rolling with cost projections, revenue, payroll, earnings, debt, marketing spend, stock prices, and
just about everything else. One fact that the CEO needs to keep in mind is that SEO costs money.
Companies spend their SEO money in several areas:
2. In-house SEOs: A good SEO hired in-house isn’t going to be cheap. Quality SEOs can
easily command six figures annually.
Reporting: SEO is all about the numbers. Every decision is backed by data. This data
doesn’t just appear in pie charts and year-over-year bar graph comparisons. It’s mined out
of the mountains of numbers, generated by software services, or interpreted and distilled
from Google Analytics. Either way you slice it, it costs.
SEO consulting agencies: Whether by contracts or monthly retainers, many companies
choose to hire SEO agencies to advise them on SEO best practices. It takes a team of
skilled and knowledgeable experts to provide complete SEO advice. To succeed, a
company needs technical expertise for implementation and current SEO knowledge for
strategy. SEO monthly consulting fees can run in the low thousands to the millions.
Linkbuilding. Glancing through Moz’s report on the Link Building Survey 2014, you
can tell that companies spend money on linkbuilding. “Linkbuilding” can be classified as
“content projects that more than likely still have an impact on link building efforts.” The
largest percentage of companies are spending between $10,000 and $50,000 per month
on these efforts.
Organic traffic doesn’t cost like paid ads cost. But organic traffic still costs. CEOs must realize
that there is a difference between paid search (think ads) and organic search (think SEO). Both
cost money.
3. SEO is Constantly Changing
One of the few constant truths of SEO is that it’s always changing. To be an SEO today means
that you must adapt yourself to the constant fluctuation of techniques and practices.
The SERPs themselves change on a daily basis.
Just because you were ranking at number one yesterday, doesn’t mean that you’ll be ranking at
number one tomorrow.
3. The algorithm changes on a daily basis, too. According to Matt Cutts, Google tweaks their
algorithm on a daily basis. Engineers make anywhere from 300-500 changes per year. SEOs are
at the mercy of the algorithm. We don’t control it. Even if most of these changes are small, they
do have an impact.
But the big changes happen. Major algorithm changes can completely upset the fruit basket,
creating a mad scramble in the search community for the new way to win at SEO.
4. SEO is Mostly About Content Marketing
There’s a mistaken belief that SEO is mostly about technical tricks and techniques.
It’s not. SEOs need to know the technical stuff like how to create a sitemap.xml, and what it
means to optimize their robots.txt. But these “technical” things comprise a small portion of the
actual workload of SEO.
SEO is mostly about creating content, not pulling out technical tricks. Content marketing is SEO,
as I stated on Quicksprout. To win in the SEO game, a company must be willing to invest
heavily in the generation of high-quality content.
Some deluded marketers tried to pit content against SEO, making one superior to the other. But
there’s not a competition. There’s SEO with content marketing. They are becoming one and the
same.
To win at SEO, you need content marketing.
5. SEO Cannot be Viewed as a Standalone Department or
Initiative
SEO has a place in virtually every department of a business. SEO provides valuable data, and
every department needs access to this data. Furthermore, SEO possesses information that affects
what every department does.
Here are a few of those areas.
SEO techniques should influence how public relations produces content.
SEO is a critical part of any content produced online.
SEO data should be used in advising marketing practices as a whole.
SEO information must be taken into account when determining the success of marketing
initiatives.
SEO is a key part of social media.
SEO should be part of writing press releases.
SEO insights should be considered in site usability or redesign.
CEOs should make decisions based in large part on the information and advice of SEOs.
4. Conclusion: SEO is Not a Solution. It is a Strategy.
Usually, SEO is either thought of as a silver bullet or a total waste of money. Those are the two
extremes.
The truth, as usual, is in the middle. It’s imperative that a company carry out SEO. But SEO isn’t
going to solve all of a company’s growth and revenue problems, at least not right away.
The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in
SEO, not with the expectation that is going to cure all ills, but with the willingness to implement
its strategies.