Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall. Stephen explored customer-centric search at SearchLeeds 2018.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Content marketing frameworks that will get you paid more - @stekenwright at #...Rise at Seven
This deck was presented at #SearchLeeds 2019 and is for people who want to pitch ideas to their boss and to journalists with more success - and who want those ideas to generate customers with more success too. All our GIFs are from giphy.com. All the attributions and links are at: https://riseatseven.com/blog/content-marketing-frameworks-that-will-get-you-paid-more/
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...Authoritas
https://www.authoritas.com/brightonseo/
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Value Based Bidding | (Im)Proving the Value of Google Ads | BrightonSEO Searc...Jaye Cowle
Discover how to drive better performance using value-based bidding – even without offline conversion imports or ecommerce tracking. Show your clients which conversions bring their business the best return on investment and most importantly refine strategies to leverage automation and improve results.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
341 Studios Fresh Intelligence Roundtable featuring Search Smart Marketing. Join 341 and Kate Hamilton-Miller, Director of Social Marketing at Search Smart for an in-depth discussion about Google Analytics, how search engines determine rankings and recent trends in search engine marketing (SEM). Learn more about Google 'not provided' data, assisted conversions, defining conversion funnels & more.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Content marketing frameworks that will get you paid more - @stekenwright at #...Rise at Seven
This deck was presented at #SearchLeeds 2019 and is for people who want to pitch ideas to their boss and to journalists with more success - and who want those ideas to generate customers with more success too. All our GIFs are from giphy.com. All the attributions and links are at: https://riseatseven.com/blog/content-marketing-frameworks-that-will-get-you-paid-more/
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front...Authoritas
https://www.authoritas.com/brightonseo/
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Value Based Bidding | (Im)Proving the Value of Google Ads | BrightonSEO Searc...Jaye Cowle
Discover how to drive better performance using value-based bidding – even without offline conversion imports or ecommerce tracking. Show your clients which conversions bring their business the best return on investment and most importantly refine strategies to leverage automation and improve results.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
341 Studios Fresh Intelligence Roundtable featuring Search Smart Marketing. Join 341 and Kate Hamilton-Miller, Director of Social Marketing at Search Smart for an in-depth discussion about Google Analytics, how search engines determine rankings and recent trends in search engine marketing (SEM). Learn more about Google 'not provided' data, assisted conversions, defining conversion funnels & more.
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
What Makes A 'Quality' Website - Digital Olympus 12.03.2018JJ Grice
2017 was packed with Google updates and ranking fluctuations – what do these changes mean in relation to site quality? In this session of Digital Olympus, I talked through why it’s important to carry out regular quality checks on your website and why link building is still important in relation to site quality.
By using a hypothesis model (similarly to CROs) for SEO, you can improve how effective your recommendations are. You can use SEO AB-testing to then measure the impact of those recommendations.
Put Your Data to Work: New Ways to Uncover Content Ideas that DeliverCatalyst
When it comes to SEO, content is the cornerstone, the one true constant that drives results. But, how do you come up with new ideas for content that moves the needle? Data! As a marketer, you have endless amounts of data at your fingertips. In this presentation, Catalyst’s Director of Strategy & Innovation, Paul Shapiro, provides new and easy ways to put that data to work.
Perfect for any level of content marketer or search marketer who is in need of fresh strategies for content ideation, this webinar will inspire and empower you to take your content ideas from average to all-star. From search volume reports to Reddit to customer emails, you’ll receive actionable ways for using data to identify winning content ideas that deliver results.
SearchLeeds, Arianne Donoghue 'PPC hacks to help you optimise like a boss' Branded3
Arianne Donoghue is a Digital Marketing Manager at Icelolly.com. Having started off her digital career client side in 2006, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering paid media digital strategy for leading holiday comparison site icelolly.com
hipages Group Head of SEO gave a Friday talk to hipages Group staff on SEO 101. This was a basic presentation to give non-marketing staff at hipages Group a basic understanding of what Search Engine Optimization is all about.
hipages Group Friday talks are informal lunchtime presentations where members of our team share areas of expertise or passion with a cross functional group. Staff from all different departments attend to get an understanding of how other departments think.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Learn the secrets of video marketing, including:
Why video is the most engaging form of online content
What tools you need to start converting leads with video today
The trick to deciding how long your video should be
How video can be distributed and repurposed
And much more....
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: serving people better for competitive advantage (20)
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
SearchLeeds 2018 - Chris Rowett - Supercharging google shoppingBranded3
Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Whether you’re a small e-tailer or a ‘big baller’ you’ll want to experiment with your Google/Bing PLA activity. Previous talks I’ve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once you’ve got the basics right, everything else should fall into place.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
John Rowley - Ferrero - Creating a data-driven customer journey with personas...Branded3
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...Branded3
What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
SearchLeeds 2018 - Dawn Anderson - Power from what lies beneath ... The icebe...Branded3
Dawn takes a look at ‘The Iceberg Approach to SEO’. As we move increasingly to an era of smaller screen search (or no screen), we need to consider ways to say more with less and communicate this to both search engines and users. She explores semantics, the knowledge graph, schema and ontologies combined with UX as methods to pass themed ‘equivalence’ from below the surface of the site or the individual page.
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...Branded3
Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
12. 17%
20%
23%
32%
44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Check the site is regularly updated
Check the site looks professional
Author's name or link to original publication
Check the website address looks genuine
Cross-reference with other websites
Ofcom Adults Media Literacy Tracker 2017
Users rely on authorship and freshness for fact checking
@STEKENWRIGHT
13. W I L L T H E B U S I N E S S
M A K E M O N E Y ?
D O P E O P L E
W A N T I T ?
D O E S G O O G L E
L I K E I T ?
Video
14. 97%
40% 41%
31%
40%
26% 25%
95%
40% 39%
35%
32%
26% 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Search engines Websites with user
reviews
Wikipedia YouTube BBC website Social media Online articles
2016 2017
Searches moving to YouTube
Source: OfcomSources used to look for information: Ofcom Media Literacy Tracker 2017
@STEKENWRIGHT
29. 9%
23%
35%
38%
49%
57%
0% 10% 20% 30% 40% 50% 60%
If the site is listed by a search engine
Site is recommended by friends/family
If there is a guarantee my details won't be shared
If there is a link to a reputable service like PayPal
I'm familiar with the brand
If the site looks secure (padlock symbol or HTTPS)
Ofcom Adults Media Literacy Tracker 2017
57% of customers are about to disappear
@STEKENWRIGHT
30. W I L L T H E B U S I N E S S
M A K E M O N E Y ?
D O P E O P L E
W A N T I T ?
D O E S G O O G L E
L I K E I T ?
AMP
31. W I L L T H E B U S I N E S S
M A K E M O N E Y ?
D O P E O P L E
W A N T I T ?
D O E S G O O G L E
L I K E I T ?
Site
speed
41. HTTPS Site speed
Optimisation
Your company Competitor 1 Competitor 2 Competitor 3Source: Ofcom
Are we outrunning the competition?
@STEKENWRIGHT
42. HTTPS Site speed Structured data
Optimisation
Your company Competitor 1 Competitor 2 Competitor 3Source: Ofcom
Which brands appear where?
@STEKENWRIGHT
43. HTTPS Site speed Structured
data
Meta data PR Editorial
content
Video
content
Reviews
Optimisation
Your company Competitor 1 Competitor 2 Competitor 3Source: Ofcom
Strategy canvas – gaps and ops
@STEKENWRIGHT
44. More on getting stuff done:
https://www.slideshare.net/Branded3/how-
to-report-on-seo-in-2018-brightonseo
@STEKENWRIGHT
45. D E M O G R A P H I C S
• The youngest group
• x% are families
• Long distance travel
B E H A V I O U R
• Summer time travel
• Book 4-6 months in advance
• Less likely to visit in 12 months
L I F E S T Y L E
• Into music
• Follow current affairs
• Shop online
• Lower income
Analyse
reconsenters
If your personas
are data-driven…
they should
change% of Base – a%
% Value – b%
Spend per visit - £c
HH 3 year value - £d