Short's Brewing Company aims to gain a strong social media following across platforms like Facebook, Twitter, and Instagram to promote awareness of their craft beers and drive more traffic to their website and sales. The target audience includes millennials, craft beer drinkers, home brewers, and young adults over 21, and the tone will be upbeat, fun, and friendly. User engagement will be encouraged through hashtags like #ShortsBrew while avoiding any unrelated or unauthorized posts.