Social Objects Explained - Balind Sieber
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Social objects are the foundation of social networks. They're a core principle to understanding how and why people interact and the pillar of a creative strategy.
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Social Business Textbook
Author and download: Spredfast
https://www.spredfast.com/social-media-strategies/social-business-textbook
Please download from link above. Doc here for repository purposes.
While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring the new members of growing social teams up to speed.
Download this whitepaper to see the effectiveness of social media for many organizations and to see how you can use it to your advantage to turn your organization into an industry leader.
Inside:
How to Create Concerted Listening Efforts Focused on People, Content and Relevant Activity
How to Orchestrate Your Social Media Campaigns
How to Create and Curate Great Social Content
How to Effectively Combine Paid Ads, Owned Media and Earned Audience
How to Create Compelling and Engaging Social Experiences
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3. Social media tactics for PR include using keywords, strategic relevant news, real-time responses, and native social media marketing.
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Chapter 4 presentation
This document discusses social media in public relations. It covers topics like curated, co-created, and original content. It also discusses credibility in social media communication and the importance of trust, shared values, and other factors. Tactics for social media PR include using keywords, relevant news, and native content. The document also discusses public relations blogging, case studies, corporate social responsibility, non-profits, successes and failures of social media use, and lessons learned. It poses discussion questions about how PR is changing with social media, integrating different media forms, and important CSR issues related to social media.
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2) Identify ideal contributors based on goals and audiences, such as community managers, experts, and field contributors.
3) Provide guidance including social policies, best practices, training, and resources to equip and educate contributors representing the brand.
4) Assign access and permissions through a system of checks and balances, equipping teams appropriately while centralizing oversight.
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- Cultivating long-term customer relationships through social media rather than just short-term sales.
- Requiring social media certification for all employees engaging online to ensure brand compliance and effective engagement.
- Developing a content strategy with a clear big idea and target audience in mind, and using varied media like video, photos and podcasts beyond just text.
Chapter 4 presentation
This document discusses social media in public relations. It covers topics like content strategies, credibility, tactics, blogging, case studies, successes, failures, and lessons learned. Some key points:
1. Public relations seeks to influence influencers who can hire companies for social media services. Content strategies include curated, co-created, and original content.
2. Credibility on social media requires trust, shared values, knowledge, and relationships. Tactics include SEO, relevant real-time responses, and native social media marketing.
3. Case studies show how brands like Old Spice used social media as a PR tool through video responses. Corporate social responsibility is important for customer voice and employee happiness.
2010 Trends in Digital Advertising (for Miami Ad School)
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Wp socialmedia
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Social Media Presentation
A Presentation designed and crafted by Infinite Horizons Design explaining the basics of social media and how they should be used in Business
Mr. Ali Al Sabkar - Social Media Strategy
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
Similar to Social Objects Explained - Balind Sieber (20)
How social media can carry your message to the masses
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Social Objects Explained - Balind Sieber
- 1. SOCIAL OBJECTS EXPLAINED (once and for all) @BalindSieber | Balind.co | Me@BalindSieber.com 1 By Balind Sieber
- 3. Social Objects Are the Foundation of Creative Strategy Every Creative Strategist should understand the building blocks of a social network. * 3 * See my other Slideshare presentations for the definition of Creative Strategy
- 4. Humans Have Been Connecting Around Social Objects Since the Beginning of Time Social Objects are commonalities we share with one another - things like the clothes we wear, the coffee we drink, and the teams we follow. 4
- 5. Creative Strategy Rule Number One: Find Ways to Connect Consumers Around Your Product or Service Brands can't shout at people and expect them to listen, they need to give them a way to connect. * 5 * This is super basic -- It’s a core tenet of digital advertising
- 6. How Can People Share Your Client's Product/ Service? Shape the conversation around a brand by asking what it's social purpose is. * 6 * Why does it exist - how does it help the word?
- 7. If a Brand Can Become a Social Object, They've Hit Pay Dirt Social networks are formed around social objects, not the other way around.* 7 * Best examples of this are Apple and Nike
- 8. HELPFUL?LET ME KNOW! 8 @BalindSieber | Balind.co | Me@BalindSieber.com