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Seth Freedman- ADV 420 Final Digital Strategy
- 1. GATORADE DIGITAL STRATEGY SETH FREEDMAN ADV 420
- 2. GATORADE Gatorade is an American producer of drink and food products themed around sports. They are PepsiCo's fourth largest brand. SOCIAL MEDIA: • 339,000 followers on Twitter • 129,278 subscribers on YouTube • 7,271,229 likes and 7,029,919 followers on Facebook • 1,000,000 followers on Instagram
- 3. TARGET AUDIENCE • Demographics • Male/Female • Pre-adults (12-25) • Youth who strive to live an active lifestyle • Athletic • Sports fan • Those looking for an enhanced performance
- 4. BUILDING A COMMUNITY • Build a community through social media • Gatorade needs to improve • Twitter can be one of the most effective ways to communicate with your followers
- 5. TWITTER • Gatorade’s Twitter page will grab a lot more attention from their audience if they engage with them. • Gatorade does not engage with their audience • Gatorade needs to make their Twitter page resourceful, a place where their audience can participate in discussions and get their questions answered. • Gatorade constantly pushes promotional content on their Twitter
- 6. WAYS TO ENGAGE • Ask their followers questions • Who is your favorite Gatorade athlete? • Create polls • What is your favorite Gatorade flavor? • Start a contest • Best caption gets 30% off their next purchase on Gatorade.com
- 7. TWITTER TOOLS • There are many Twitter tools to help brands engage with their audience • Can help focus on building great content. • There are two Gatorade should use • InboxQ • Commun.it
- 8. INTERNET MARKETING • Display Advertising • Target websites involving sports • Promote the message of fuel and hydration • Search Engine Marketing • Keywords: protein bar, electrolyte drink, sports drink, whey bar, and protein • Social Media Advertising • Facebook, Twitter, YouTube • Analytics • Clicks Budget • $100 million on media advertising • AdWords: Begin at $20,000
- 9. WEBSITE & MOBILE APP • Gatorade has a user- friendly website • Does not have a mobile app • Gatorade should create one • Create blog within the app • Gatorade website on a mobile device has flaws • Needs to improve the ”tab”
- 10. SUMMARY Gatorade is one of the world’s most powerful and exciting brands but could do a lot more to make their audience feel like family Goals • Engagement • Build a community through social media • Make a mobile app • Blog • Make their website more mobile friendly