The document provides 35 tips for effective online branding and marketing. Some of the key tips include making the brand unique, treating it as an investment, globalizing it quickly, rewarding customer involvement to promote the brand, encouraging communities that share the brand's values, using sponsorship and donations to demonstrate the brand's values, making the brand memorable through clear and impactful messaging, maintaining consistent messaging to build trust, knowing the target audience and building strategy around them, and managing the brand's online reputation.

2. http://socialbubble.global
Tip 1: Make your brand as unique as possible.

3. http://socialbubble.global
Tip 2: Treat your brand as an investment, not
a cost.

4. http://socialbubble.global
Tip 3: Quickly globalize the brand and its
products.

5. http://socialbubble.global
Tip 4: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

6. http://socialbubble.global
Tip 5: Encourage communities that share your
values.

7. http://socialbubble.global
Tip 6: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

8. http://socialbubble.global
Tip 7: Sponsorship is also a perceptible
experience: visually associating the brand
with an event, a sporting team or the like.

9. http://socialbubble.global
Tip 8: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.

10. http://socialbubble.global
Tip 9: Make an impact. Make people
remember your brand.

11. http://socialbubble.global
Tip 10: Proliferate your brand by linking to
memorable phrases, images and positive
brand benefits.

12. http://socialbubble.global
Tip 11: Make your first impression count.
Don’t let yourself down with a tatty business
card, dodgy home-made literature or a poorly
designed advert.

13. http://socialbubble.global
Tip 12: Consider how your customers relate to
your brand? Is it immediately apparent what
you’re about?

14. http://socialbubble.global
Tip 13: Consider style and content that is
appropriate for your line of business that your
audience will respond more positively to.

15. http://socialbubble.global
Tip 14: Remember the cultural and
sociological significance of your brand. What,
for example, do the colours of your brand
signify?

16. http://socialbubble.global
Tip 15: Don’t baffle your customer. Don’t
overload with too much technical data. Speak
in a language the customer understands.

17. http://socialbubble.global
Tip 16: Test and measure the brand and
message. Everyone has different opinions, but
take a general consensus. The one who
decides if your message is clear is the
customer not you.

18. http://socialbubble.global
Tip 17: Clear design can give room for the
message to breathe and isn’t drowned out
with excessive text or unrelated imagery.
Don’t be scared of white space, it can work to
draw attention.

19. http://socialbubble.global
Tip 18: Maintain consistent messaging
promotes the feeling of solidity and security
with customers; making you easier to trust.

20. http://socialbubble.global
Tip 19: Assess your competitors. What are
they doing wrong? How do you differ? Why
are you better?

21. http://socialbubble.global
Tip 20: Use contrast in design layout to
emphasize the message.

22. http://socialbubble.global
Tip 21: Give your customer an invitation for
interaction.

23. http://socialbubble.global
Tip 22: Make it easy for them and make the
call to action obvious within your design.

24. http://socialbubble.global
Tip 23: Online Branding is not only about
ubiquity, visibility, and functions; it is about
bonding emotionally with online users.

25. http://socialbubble.global
Tip 24: A brand’s strength is built upon its
determination to promote its own distinctive
values and mission.

26. http://socialbubble.global
Tip 25: Ensure your brand is associated with
credible sources.

27. http://socialbubble.global
Tip 26: Produce press releases or news
articles for your industry.

28. http://socialbubble.global
Tip 27: Create relationships. Relationships
lead to opportunities.

29. http://socialbubble.global
Tip 28: Maintain a consistent posting
schedule.

30. http://socialbubble.global
Tip 29: Know your strengths. Outsource your
weaknesses.

31. http://socialbubble.global
Tip 30: Know your audience. Build your
strategy. Police your brand. Be consistent.

32. http://socialbubble.global
Tip 31: Online Branding needs to be about the
cause. People need to connect to the mission.

33. http://socialbubble.global
Tip 32: Your network is everything in the
branding environment. Just build it right.

34. http://socialbubble.global
Tip 33: Imagination gives dimension to an
online branding campaign.

35. http://socialbubble.global
Tip 34: Be honest about your product or
service. Negatives spread faster.

36. http://socialbubble.global
Tip 35: Manage your online reputation. It is
very important for your brand.