The document provides 35 tips for effective online branding and marketing. Some of the key tips include making the brand unique, treating it as an investment, globalizing it quickly, rewarding customer involvement to promote the brand, encouraging communities that share the brand's values, using sponsorship and donations to demonstrate the brand is socially responsible, making the brand memorable through clear and impactful messaging, maintaining consistent branding, knowing the target audience and building strategy around them, and managing the online reputation as it is important for the brand.