Joanne Sweeney-Burke discusses the importance of attitude in business and personal challenges, emphasizing the need to be proactive and build a unique proposition to stand out. She encourages individuals to confront fears, develop crisis management strategies, and focus on positive actions to navigate difficulties effectively. Sweeney-Burke highlights that personal attitudes shape business visions and the value added to customers.

1. Motivation
&
Innovation
“Why
Your
Attitude
Affects
Your
Actions”
Joanne
Sweeney-­‐Burke
Thursday
28th
February
2013

2. Who is She?
Formerly
 Single Parent
 Journalist
 PR Lecturer
 CEO in various roles
 Apprentice Finalist
Currently
 Business Owner
 Triathlete (preparing again)
 Blogger
 Speaker
 Life-Long Learner (currently studying Masters in Digital Marketing)
 Mother of two, wife of one
Always
 Determined

3. What
Makes
Me
Tick…
I
love
a
challenge…
…business…personal…sporting

4. What
Makes
You
Tick?
Why
do
you
want…
…to
be
in
business?
…to
continue
in
business?
…to
>ight
the
recession?

5. Ask
yourself?
In
Business
What
Motivates
you
Through
the
Challenge?
Do
you
stand
tall
and
in
control
or
do
you
crumble
under
pressure?

6. Are
You?
(Answer
Instinctively)
Pro-­Active
or
Re-­active?
Glass
Half
Full?
Can
or
Cannot?
Yes
or
No?

7. Your
Unique
Proposition
 What
Makes
You
Stand
out
in
a
CROWDED
Marketplace?

8. What’s
Your
Back-­Story?

9. What’s
Your
Back-­Story?
“People
had
an
expectation
of
me…
…and
it
wasn’t
much.
But
I
had
a
greater
expectation
of
myself.”

10. What’s
Stopping
You?
FEAR.
What
will
happen
if
you
do
nothing?
What
will
happen
if
you
take
action?
Feel
the
Fear
and
do
it
Anyway!

11. You
Have
to
Be
Different
to
Be
Noticed…
•
Product
•
Service
•
Niche
Customer
•
Sales
Proposition
•
Intellectual
Property
•
Design
/
Patent
•
Customer
Service
/
The
Experience
But most of all…it’s YOU & your ATTITUDE that
people buy!

12. Your
Business
Vision
Will
Re>lect
Your
Personal
Attitudes

13. You
are
Remarkable
but
do
you
add
Value?

14. Maximise
your
Marketing
Worth
1. Mission
Statement
2. Vision
3. USP’s

15. Step Away from the
Clarity Devil’s Advocate
Crisis
Problem Solving
Crisis
Options
Attitude
Management
Pro’s & Con’s
Actions Problem Solved
of each option

16. The
Positive
V
Negative
Don’t
waste
energy
on
the
negative
You’re
on
the
back-­foot
to
success
3:1
-­
Minimum
Happiness
Level
5:1
-­
Flourishing
Level
11:1
-­
Hiding
Problems/Denial
Flourishing
is
not
5:0.
It
is
5:1.
“Problems
arise
and
things
inevitably
go
wrong.
Appropriate
negativity
has
an
important
role
to
play
in
>lourishing
particularly
the
constructive
confrontation
of
problems
and
unacceptable
behaviour.”
-­‐
Dr.
Maureen
Gaffney.

17. Let’s
Get
Problem-­Solving
Develop
Your
Own
Crisis
Management
Strategy
Three
A’s
to
A
Problem
Solved…
•What’s
your
Attitude?
•What’s
your
Awareness?
•What’s
your
Action?

18. Thank
You!
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