Advertising is not just a business,it's a clear understanding between client and agency. Justifications & knowledge feeding to client is most important.
"One customer well taken care of" is worth of million dollar business.
Durch den Wandel der Arbeits-, Lebens- und Denkweisen im digitalen Zeitalter, eröffnen sich für Ihr Unternehmen neue Erfolgs-Chancen im Geschäftskunden-Marketing. Reichern Sie Ihre Produkt-, Marketing- und Vertriebsstrategien durch clevere und nachhaltigere Methoden an, und reduzieren Sie mit B2B Marketing 2.0 Ihre Ausgaben mittel- und langfristig.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Presseverteiler sind der Schatz eines jeden Kommunikations-Profis. Doch sie zu pflegen und aktuell zu halten kostet Zeit und Mühe. Hier springen Dienstleister ein, die Medien- und Journalistenkontakte in Datenbanken sammeln und den Aussand von Pressemitteilungen übernehmen. Goldmedia Analytics hat die acht wichtigsten Anbieter verglichen.
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
Durch den Wandel der Arbeits-, Lebens- und Denkweisen im digitalen Zeitalter, eröffnen sich für Ihr Unternehmen neue Erfolgs-Chancen im Geschäftskunden-Marketing. Reichern Sie Ihre Produkt-, Marketing- und Vertriebsstrategien durch clevere und nachhaltigere Methoden an, und reduzieren Sie mit B2B Marketing 2.0 Ihre Ausgaben mittel- und langfristig.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Presseverteiler sind der Schatz eines jeden Kommunikations-Profis. Doch sie zu pflegen und aktuell zu halten kostet Zeit und Mühe. Hier springen Dienstleister ein, die Medien- und Journalistenkontakte in Datenbanken sammeln und den Aussand von Pressemitteilungen übernehmen. Goldmedia Analytics hat die acht wichtigsten Anbieter verglichen.
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Digital advertising and outdoor advertising are two popular forms of advertising that businesses use to reach their target audience. Digital advertising allows businesses to target specific demographics and track the success of their campaigns in real-time, but it can be more expensive than outdoor advertising. On the other hand, outdoor advertising has the advantage of reaching a large audience and making a lasting impression, but it may not be as targeted or measurable as digital advertising. The best option for a business will depend on their individual needs and goals.
3M Fleet Graphics Solutions turn your vehicles into mobile
billboards. This helps you to expand the reach, frequency and
impact of your advertising campaign, so you can grow your
business, no matter how big . . . or how small.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
2. Television media:
It’s a mix of audio visual media & also known as mass medium or effective
tool for brand builder through unique concept and theme.
And, it does not have limited area restrictions like newspapers. Print
media works on limited liabilities based on split editions. Program
segments will vary both national & regional channels.
Cost calculations: Based upon spot (10sec commercial duration)
irrespective of channel segments.
Measuring factors: Reach (Urban, Rural & Deep Interior Market),
Positioning across MSO’s, DTH & Individual Control Rooms, GRP & TRP’s
3. Print media:
Print media has different verticals like newspapers & magazines (Regional
& National) dailies. They works on specific language focus & market based
on editions. Above all they are clustered with multiple ads in every single
spread sheet.
Comparably releasing one Ad either in national or regional daily is bit
expensive than audio visual medium instead of losing presence in a short
while on print. (Print sustainable recall validity is approximately 2hours)
Cost calculation: Based upon per SQCM (Per column width x Height).
irrespective of publications both national & regional dailies.
Measuring factors: Print on Copy Per Day, Net Sale Copy Per Day, No. of
Split Editions, Readership, ABC Figures Group & Split.
4. Radio frequency (FM & MW):
Radio medium is audible mode of communication which has in two
different frequency module as we all know in general. They are mainly
catered to attract listeners even when they are in move from one place to
another.
This medium is also work according to the specific market stations.
Cost calculations: Based upon spot (10 sec commercial duration)
irrespective of channel segments.
Measuring factor: Frequency levels, Mode of Bandwidth, Reach in Radius,
Weekly Listenership Ratings, AC Neilson Report, Signal Wave (MW & FM)
5. Outdoor media:
Eventually outdoor is also known as brand building via visibility media
through hoardings & shelters (Lit & Non lit) to do advertising campaigns
and they are usually be enforced before the product or service launch.
They are made to attract audience in major Traffic junctions, Malls & on
Highway roads particularly this will work on urban market & metro cities.
Cost calculations: Based upon size of the hoarding, Facing, Location,
Visibility from a distance & Rentals per SFT on monthly.
Measuring factors: Condition of the hoarding, Shape, Flex mounting
feasibility, Mounting charges, Maintenance guarantee by the hoarding
owners, Corporation Taxes, Approx Distance Visibility, Facing of the
hoarding, Illumination with Lit or Non lit.
6. Digital media:
Digital media is an online campaigning activity via major search engines,
public website domains, Public email accounts, Information web portals,
B2B websites & Social Media Websites.
Such are mainly focused to specific & targeted crowd depending upon the
individual traffic analytic & with stand sustainability of the user on an any
particular website and also depends on page reviews & rank.
Cost calculations: Advertisers own selection (City & Country Wise), Number
of impressions, Pay per clicks, Cost per action, Cost per impression &
Business leads.
Measuring factors: Quick access, Average traffic per day, Clicks, Traffic
sustainability, Customer friendly website, Content deliverables, Site
appearance, Inbound links, Broken links.