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O&M is Number One
compared to all agencies.
5Quick Things to
Consider Before
Posting
#OgilvyCannes
Digitalized Ogilvyism
Never write an advertisement post
which you wouldn’t want your client,
boss, and own family to read.
#OgilvyCannes
1. Watch your language.
What you say will be used against you
in social media. Keep posts positive.
Double check for spelling, grammar, etc.
No brand bashing!
Always be positive.
#OgilvyCannes
2. Think before you post
about client work.
Consider all work confidential unless you
are told otherwise by your manager and
client. Remember, when you post on social,
it’s public. Always assume that someone
influential will see your post.
#OgilvyCannes
3. Proper client
disclosure (cl)
If you post about a client in any way –
you MUST disclose that they are a client.
You can disclose this by using (client) or
(cl) in your post.
#OgilvyCannes
4. Client conflicts	
Assuming you can post about a client,
double check with your manager to ensure that
there isn’t a client conflict from another office.
#OgilvyCannes
5. Brands are like people;
they are sensitive.
Mentioning other brands might be sensitive and
could have unforeseen consequences. Refrain
from posting about other brands. Of course you
can praise good work!
#OgilvyCannes
If we didn’t entertain you,
please forgive us. (cl)
#OgilvyCannes

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5 Quick Things to Consider Before Posting #CannesLions / #OgilvyCannes

  • 1. O&M is Number One compared to all agencies. 5Quick Things to Consider Before Posting #OgilvyCannes
  • 2. Digitalized Ogilvyism Never write an advertisement post which you wouldn’t want your client, boss, and own family to read. #OgilvyCannes
  • 3. 1. Watch your language. What you say will be used against you in social media. Keep posts positive. Double check for spelling, grammar, etc. No brand bashing! Always be positive. #OgilvyCannes
  • 4. 2. Think before you post about client work. Consider all work confidential unless you are told otherwise by your manager and client. Remember, when you post on social, it’s public. Always assume that someone influential will see your post. #OgilvyCannes
  • 5. 3. Proper client disclosure (cl) If you post about a client in any way – you MUST disclose that they are a client. You can disclose this by using (client) or (cl) in your post. #OgilvyCannes
  • 6. 4. Client conflicts Assuming you can post about a client, double check with your manager to ensure that there isn’t a client conflict from another office. #OgilvyCannes
  • 7. 5. Brands are like people; they are sensitive. Mentioning other brands might be sensitive and could have unforeseen consequences. Refrain from posting about other brands. Of course you can praise good work! #OgilvyCannes
  • 8. If we didn’t entertain you, please forgive us. (cl) #OgilvyCannes