How to Create a Killer Marketing Plan with Limited Budget
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The document provides guidance on crafting an effective marketing plan with limited time and resources. It outlines a simplified go-to-market framework with 4 core components: 1) Market strategy focused on identifying market need and timing opportunities. 2) Customer and story centered around problem-customer fit. 3) Distribution channels, emphasizing focusing on one channel. 4) Marketing funnel to streamline trusted customer experiences from website to purchase. The framework is designed to help build 7-8 figure revenue companies with limited marketing budgets.
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How to Create a Killer Marketing Plan with Limited Budget
- 1. Crafting a Killer Marketing Plan with Limited Time and Resources
- 2. THIS IS WHAT A FORTUNE 100 GO-TO-MARKET PLAN LOOKS LIKE...
- 3. YOU DO NOT HAVE THE RESOURCES OR THE BUDGET OF A FORTUNE 100 COMPANY…. ...BUT YOU CAN STILL BUILD (OR INVEST INTO) A 7-8 FIGURE-REVENUE COMPANY WITH LIMITED MARKETING $$ @TREDIGITAL
- 4. SIMPLIFIED GO-TO-MARKET FRAMEWORK: 4 CORE COMPONENTS 1- YOUR MARKET STRATEGY @TREDIGITAL 2- YOUR CUSTOMER AND STORY 3- YOUR DISTRIBUTION CHANNELS 4- YOUR MARKETING FUNNEL
- 5. 1 - MARKET STRATEGY @TREDIGITAL
- 6. THE NUMBER ONE REASON STARTUPS FAIL IS NO MARKET NEED. THE NUMBER ONE REASON THEY SUCCESS IS TIMING. ~ CB Insights and Bill Gross @TREDIGITAL
- 7. Timing Founders and Investors Majority of Customers @TREDIGITAL
- 10. 2 - CUSTOMER AND STORY @TREDIGITAL
- 11. EVERY FAILED STARTUP HAS A PRODUCT. WHAT FAILED STARTUPS DON’T HAVE ARE ENOUGH CUSTOMERS. ~ Traction: AStartupGuide to Getting Customers @TREDIGITAL
- 12. “PROBLEM- CUSTOMER FIT” @TREDIGITALImage credit: Synergy Says
- 13. FOCUSING ON OUTCOMES VS. FEATURES stuff
- 14. 3 - DISTRIBUTION CHANNELS @TREDIGITAL
- 15. 25 MARKETING CHANNELS B2BB2C ❏ VIRAL MARKETING ❏ INFLUENCER MARKETING ❏ LIFESTREAMING ❏ WORD OF MOUTH ❏ PUBLICITY/PUBLICITY STUNTS ❏ DISPLAY ADS ❏ EMAIL MARKETING ❏ SOCIAL MEDIA (ORGANIC) ❏ CONTENT MARKETING ❏ SEO ❏ MESSENGER (NEW AND GROWING!!!) ❏ SOCIAL ADS ❏ EARNED MEDIA/GUEST BLOGGING ❏ REMARKETING ❏ SEM/PPC ❏ AFFILIATE PROGRAMS ❏ EVENTS/TRADE SHOWS ❏ MOBILE MARKETING ❏ COMMUNITY BUILDING ❏ WEBINARS ❏ PUBLIC RELATIONS ❏ BUSINESS DEVELOPMENT ❏ DIRECT SALES ❏ INFLUENCE BUILDING ❏ SPEAKING ENGAGEMENTS @TREDIGITAL
- 16. IF YOU GET A SINGLE DISTRIBUTION CHANNEL RIGHT, YOU HAVE A GREAT BUSINESS. IF YOU GO FOR SEVERAL BUT DO NOT NAIL ONE, YOU ARE FINISHED. ~ PeterThiel @TREDIGITAL
- 17. CHANNEL PRIORITIZATION FRAMEWORK @TREDIGITALImage Credit: Sean Ellis
- 18. 4 - MARKETING FUNNEL @TREDIGITAL
- 19. ONLY 3% OF PEOPLE ARE IN THE “READY TO BUY NOW” MODE. ~Chet Holmes @TREDIGITAL
- 20. STREAMLINED FUNNEL CREATES TRUSTED EXPERIENCES FOR YOUR CUSTOMERS @TREDIGITAL Your Website Image Credit: Ash Maurya
- 21. QUESTIONS AND STAY IN TOUCH! @TREDIGITAL IN/MARIADYKSTRA MARIAD@TREDIGITAL.COM
- 22. APPENDIX
- 23. RESOURCES/TOOLS CUSTOMER How to Find & Interview Customers at CustomerDevLab.com STORY Value Prop and Other Critical Story Components via Lean Canvas from Leanstack.com CHANNELS Overview of the Traction Channels from Traction (the book) NeilPatel.com - Tools + Tips on Maximizing channels FUNNEL Tools to create sequence: ConvertKit (email) & ClickFunnels.com (funnel templates) Growthhackers.com - Online Community of GrowthHackers @TREDIGITAL
- 24. PUT THEORY INTO PRACTICE
Editor's Notes
- Image Credit: marketing templates
- Image credit: Synergy Says
- Image Credit: Sean Ellis
- Image credit: Neil Patel
- Image Credit: Kate Grunton, buildalittlebiz.com