The document provides an evaluation of a media product created by the student. It summarizes how the product developed conventions of youth drama genres involving gangs. It represents teenagers negatively through a gang and positively through a lone teenager. The target audience was 14-22 year olds. Feedback was gathered through surveys. The student learned skills using Final Cut Pro software and improved at working collaboratively in a group.

1. MEDIA MAIN TASK
EVALUATION
BY OLIVER JACKSON

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• I’d say that the trailer develops the convention of a youth drama which involves
gangs, simply because I feel as though the concept on gangs is captured rather
effectively as we see through the trailer ,we get a slight insight on gang behaviour
(anti-social) rather intimidating, unapproachable. We see that the gang are
opportunists as they take advantage of seeing someone by themself they decide to
make the most of this opportunity which also implies they are cowards, predator like
as they are attracted to someone who couldn’t possibly give up a fight because
they’re outnumbered. We can see by their general behaviour and attitudes that
they’re teenagers(hanging around in a circle ) the trailer relates to films which such as
‘SHANK’ and Kidulthood” and this is due to the fact that they are both based on
young adults and what they do, ‘SHANK’ on one hand focuses on gangs and
“Kidulthood” on peer pressure and the day to day struggles being a teenager.
•

3. How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
My groups media product portrays one set teenagers negatively who involve themselves
in gang activity , but on the other hand what contrasts to their outlook on life is the
lone teenager who we see gets caught up in a situation with the gang members. We
see that the youths are dressed accordingly tracksuits, jeans, hoodies this was done
to stay fixed on what we were representing an ‘urban drama’ and briefly showing
the activity teenagers get up to. By including characters in the same age bracket as
our target audience this meant the audience would find the piece more believable .
The perception of youth gang activity is shown in a negative .
Media institutions who would most likely distribute my groups product would be
‘Revolver entertainment ‘ this because products which can relate to my groups one
are distributed by them ‘kidulthood’ , ‘shank’ who both focus on teenagers, gangs and
what they generally get up to.
http://www.youtube.com/wat
ch?v=kfapOIPCRik

4. Who would be the audience for your media product?
• The target audience chosen was to be from 14-22 years old, this is because we felt as
though through these ages you’ll be more aware of gangs and what they’re about .
We felt between these ages that the youths are mature enough to understand the
whole concept on gangs as they are adolescents .
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height="315"
src="http://www.youtube.c
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frameborder="0"
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5. How did you attract/address your audience?
We attracted our audience based off of our survey which with its results indicated that
our target audience would watch a film to do with gangs, this worked smoothly with our
intended opening sequence we had chosen ‘Green street 2’ which pinpointed gang
violence. We let a number of people from our target audience watch the opening scene of
‘Green street 2’ then asked them questions on the opening sequence what they thought
about it etc. and then went onto apply a number of the themes represented in the Green
street 2 opening sequence e.g. having a gang, representation of the characters (clothing)
which was urban and youthful tracksuits, trainers and the language use by the characters.

6. What have you learnt about technologies from the process of constructing
this product?
• After completing the main task I felt as though I slowly but surely I became more
familiar with final cut, I’m now able to perform simplistic edits and effects which
during the preliminary task I had no idea how to use final cut. But now on a positive
note after the main task, final cut has become more understandable for me I'm able
to add transitions to my work as well as accurately edit (cutting unnecessary
footage)the footage in my timeline. I’m a lot more comfortable with final cut then I
once was, without the preliminary task I wouldn’t have been able to experience final
cut for the first time and make mistakes to learn from, I’m grateful that we did though
so we us as groups and individuals were able to learn from previous mistakes made in
the preliminary task.

7. Looking back at your preliminary task, what do you feel you have learnt in the
progression it to the full product?
• Since doing the preliminary I’ve learnt how to work and cooperate better in a group,
this in the main task was done by splitting the work load fairly within the group to
ensure that the workload was fair. Since doing the preliminary task I feel that keeping
the blog organised was more easier to do as we had previous experience with
wordpress from the preliminary task, this then made updating the blog page familiar.
Although it wasn’t as easy as first expected the main task went more smoothly then
the preliminary task.