Oligopoly is a market structure with a small number of firms that produce either homogeneous or differentiated products. These firms must consider how their actions will affect competitors due to interdependence. There are substantial barriers to entry in oligopolistic markets. Firms may collude to act like a monopoly and earn profits, or they may compete and drive prices down to zero profits. However, collusion is difficult to maintain because firms have an incentive to secretly cut prices. Oligopolistic markets can involve price leadership or operate according to Sweezy's kinked demand curve model, which explains price rigidity. Concentration ratios and the Herfindahl index measure the degree of concentration in an industry. Mergers are evaluated based on