1.
Claudia Ciarpella Arunima SinghFrancesca DesmaraisMyoungeun Kim

2.
How might we make the metro the
preferred form of travel when you're
inconvenienced by a broken bike?

3.
A service that
fixes broken bikes
and provides
cyclists with a
metro ticket while
their bike is being
fixed at metro
station.

4.
• 24/7 availability of service
!
• Quick service
!
• Fits & provides alternate travel
plans
!
• Ease of bargaining, finding a
good deal
VALUE FOR CUSTOMER

5.
• Create a positive brand
association between Metro &
cyclists
!
• Extending Metro brand into
local station areas
!
• Create a positive experience
for non-metro or reluctant
users
!
• Increase passengers
!
• Increase use of bike cellars
VALUE FOR METRO

6.
Non-User
Research
Mechanics &
Shops
Cyclist
Customers

7.
http://ciid.dk/education/portfolio/idp14/courses/service-design/projects/quick-fix/

8.
Key Learnings

9.
Communication

10.
Location of Service

11.
$
$
$
$ $

12.
Thank You!