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Presentation of the service design project "Quick fix" for Metro Copenhagen.

Realised at the Copenhagen Institute of Interaction Design by Francesca Desmarais, Arunima Singh, Myoungeun Kim, Claudia Ciarpella

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Quick fix presentation

  1. 1. Claudia Ciarpella Arunima SinghFrancesca DesmaraisMyoungeun Kim
  2. 2. How might we make the metro the preferred form of travel when you're inconvenienced by a broken bike?
  3. 3. A service that fixes broken bikes and provides cyclists with a metro ticket while their bike is being fixed at metro station.
  4. 4. • 24/7 availability of service ! • Quick service ! • Fits & provides alternate travel plans ! • Ease of bargaining, finding a good deal VALUE FOR CUSTOMER
  5. 5. • Create a positive brand association between Metro & cyclists ! • Extending Metro brand into local station areas ! • Create a positive experience for non-metro or reluctant users ! • Increase passengers ! • Increase use of bike cellars VALUE FOR METRO
  6. 6. Non-User Research Mechanics & Shops Cyclist Customers
  7. 7. http://ciid.dk/education/portfolio/idp14/courses/service-design/projects/quick-fix/
  8. 8. Key Learnings
  9. 9. Communication
  10. 10. Location of Service
  11. 11. $ $ $ $ $
  12. 12. Thank You!

Presentation of the service design project "Quick fix" for Metro Copenhagen. Realised at the Copenhagen Institute of Interaction Design by Francesca Desmarais, Arunima Singh, Myoungeun Kim, Claudia Ciarpella

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