SlideShare a Scribd company logo
 A retailer sells High quality goods in cheap price.
 The retailer sells off season items or second hand
items.
 they sell merchandise from a previous year or
season that a store or brand couldn’t sell
 the excess inventory is sold at a 20%-60% discount
to an off-price retailer. The company passes these
savings onto consumers.
 T.J. MAXX store in USA
Merchandise MIX in stores
 CLOTHING FROM MAJOR LABLES
 ACCESSORIES
 WATCHES
 FOOTWEAR
 JWELLERY
THE BIG THREE
 TJX COMPANIES
 ROSS STORE
 BIG LOTS
OTHERS
 SYMS CORP
 STEIN MART
 FILENE’s BASEMENT
 DWS
ONLINE STORES
 OVERSTOCK.COM
 BLUEFLY
ADVANTAGES
 Off-price companies serve a special niche in
the retail industry
 capitalizing on volatility in consumer demand and
mistakes made by designers and full-price retail
outlets to keep their stores stocked with new low-
price products.
 Low Price of high quality goods.
 Works against the nature of demand of the
consumers.
DISADVANTAGES
 Off-price Companies Depend on Manufacturing
Mistakes for their Product Supply
 The margin that RL earns on this excess inventory is
dramatically less than what it earns in specialty retail
and department stores.
 Unable to identify consumer preferences.
 Rise of commodity prices specially rise in fuel prices
puts pressure on already lean margin
 depends on its ability to move high volumes of goods
quickly, and on its relationships with designers and
distributors who provide the low-cost inventory on
which its stores depend.
Off price retailing

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Off price retailing

  • 1.
  • 2.  A retailer sells High quality goods in cheap price.  The retailer sells off season items or second hand items.  they sell merchandise from a previous year or season that a store or brand couldn’t sell  the excess inventory is sold at a 20%-60% discount to an off-price retailer. The company passes these savings onto consumers.  T.J. MAXX store in USA
  • 3. Merchandise MIX in stores  CLOTHING FROM MAJOR LABLES  ACCESSORIES  WATCHES  FOOTWEAR  JWELLERY
  • 4. THE BIG THREE  TJX COMPANIES  ROSS STORE  BIG LOTS OTHERS  SYMS CORP  STEIN MART  FILENE’s BASEMENT  DWS ONLINE STORES  OVERSTOCK.COM  BLUEFLY
  • 5. ADVANTAGES  Off-price companies serve a special niche in the retail industry  capitalizing on volatility in consumer demand and mistakes made by designers and full-price retail outlets to keep their stores stocked with new low- price products.  Low Price of high quality goods.  Works against the nature of demand of the consumers.
  • 6. DISADVANTAGES  Off-price Companies Depend on Manufacturing Mistakes for their Product Supply  The margin that RL earns on this excess inventory is dramatically less than what it earns in specialty retail and department stores.  Unable to identify consumer preferences.  Rise of commodity prices specially rise in fuel prices puts pressure on already lean margin  depends on its ability to move high volumes of goods quickly, and on its relationships with designers and distributors who provide the low-cost inventory on which its stores depend.