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Adapt or Perish: The inevitable imperative
Nevzat Aydın
CEO of Yemeksepeti
November 2014
Milestones of Yemeksepeti
Increased
internet penetration
Rise of e-commerce
Still 50% y-o-y growth
How Yemeksepeti Works?
Restaurant
Yemeksepeti by Numbers
Change = Adaptation
Constant Innovation
Importance of Glocolization
What Users Want Users Get: 360° Experience
…for local tastes …for restaurant
owners.
…for eating out. …content that
is all about
food.
Best is Yet to Come!
NOW
%40 %60
MOBILE WEB
ONLINE TELEPHONE
%10 %90
2016
%70 %30
MOBILE WEB
ONLINE TELEPHONE
%15 %85
What’s Next?
Thank you.
@zagortenay76

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