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Health Behaviour Change
& Mobile Technology
- MSc Nutrition in Practice–
Week 8
Pip Tsepelidis, PhD Student
 What influences Health Behaviour?
 How can we change Health Behaviour through theory-
based Behaviour Change Interventions?
 What is the role of Mobile Technology in facilitating Health
Behaviour Change (HBC)?
 What is the role of Social Media in facilitating Health
Behaviour Change (HBC)?
 Future Challenges
 Q&A
“Homo economicus can think like Albert Einstein, store as
much memory as IBM’s Big Blue, and exercise the willpower of
Mahatma Ghandi”
(Thaler and Sustein, 2008, p.6)
“People act and behave in ways that are contradicting with
their overall wellbeing and health”
(Pine and Fletcher, 2014, p.2)
Determinants of Human Behaviour
“...we are heavily influenced by who communicates information,
we are motivated by incentives but we have a stronger aversion to losses than we do affinity for gains,
we are strongly influenced by comparisons and what others do,
we go with the flow of preset options (i.e., defaults),
we are influenced by things that seem relevant and vivid to us,
our acts are influenced by subconscious cues such as the arrangement or smell of a room,
our emotional associations can powerfully shape our actions,
we seek to be consistent with our public promises and commitments,
and we act in ways that make us feel better about ourselves”
Source: Institute for Government and the Cabinet Office (2010)
“Behaviour Change”
• It is not just about the individual factors
• Internal and External influences on perception,
attitude and action influence our decision making
• There is a relationship between knowledge,
behaviour and intention to change
• Lifestyle decisions include both automatic and
reflective/systematic processing of information
“What is needed for Behaviour
Change to occur?”
The Fogg Behaviour Model
1. Motivation (pleasure/pain, hope/fear, social
acceptance/social rejection)
2. Ability (knowledge, skills, capacity, time)
3. Trigger (facilitator, signal, spark)
Source: http://www.behaviormodel.org/
“Behaviour Change Interventions”
“Behaviour change interventions are coordinated sets of
activities designed to change specified behaviour
patterns” (Michie, 2011)
Designing BCIs:
Behaviour
Target
Behaviour
Population
Behaviour
Context
“Behaviour Change Wheel”(Michie, 2011)
“Behavioural Theories”
Explanatory Theories (look at reasons why a problem exists)
• Theory of Reasoned Action/ Planned Behaviour
• Health Belief Model
• Social Cognitive Theory
Behaviour Change Theories (develop a framework for
intervention development and evaluation)
• Stages of Change Model
“Theory of Planned Behaviour”
Source: Ajzen (1991)
“Transtheoretical Model”
(Stages of Change)
Source: Prochaska et al (2012)
Examples of Applications: smoking, alcohol and drug addiction and
prevention, eating behaviours, exercise, HIV/AIDS preventions
(Prochaska et al, 1992; Prochaska and Marcus, 1994; Prochaska and
DiClemente, 1983; Horwath, 1999; Fava et al, 1995; Willenbring, 2005;
Sutton, 2001; Mahmoodabad et al, 2013;)
Examples
• https://www.youtube.com/watch?v=AIyqcST2
9wQ
• https://www.youtube.com/watch?v=g_YZ_Pt
Mkw0
• http://www.youtube.com/watch?v=ILumOQP
u8_4
“WHY #HBC...?”
• 2/3 of British adults are overweight or obese
(RSPH, 2013)
• 8,367 alcohol-related deaths in the UK in
2012 (381 less fewer than in 2011) (ONS,
2014).
• Smoking, alcohol consumption, HIV/AIDS,
diet, activity patterns and accidents are some
of the most common causes of death ever
year (RSPH, 2013)
“CURRENT HBC
#PRACTICE”
A systematic approach toward HBC could
include:
• Industry Partnerships
• School Interventions
• Government campaigns
• New Policies
• Changes in the Food Chains
• Default Setting
• Nudging (Thaler and Sustein, 2008)
• 36m adults (73%) in the UK accessing the internet
on a daily basis (ONS, 2013)
• 60-80% use the internet daily to research health
related concerns compared to the 55% that
consult their personal physicians as their main
source of information (iHealth, 2012).
• Patient.co.uk; 8.5 million visits per month
• MyHealth; 98% of 73,000 users have set their own
healthy targets.
• Increased mobile subscriptions in Africa:
1998 = 4 million | 2013 = 800 million | 2017 = 1.12 billion
“THE ROLE OF
#TECHNOLOGY IN
HBC”
“THE ROLE OF #MOBILE
TECHNOLOGY”
“WHY #MOBILE
TECHNOLOGIES...?”• The Opportune Moment (tailored suggestions,
recommendations)
• The Convenience Factor
• Influence Strategies:
- Tracking
- Analysis
- Reference Material
* They encourage Competition, Cooperation,
Recognition
“KEY FACTS ON #MOBILE
TECHNOLOGY”In April 2013, 67% of
internet users personally
owned a smartphone and
35% had a tablet!
200m YouTube videos
are being seen per day
via mobile devices!
50% of smartphone
owners use their devices
for health information and
1/5 have health apps.
28% of smartphone
owners and 55% of
tablet owners use their
device for shopping
purposes!
400m users visit Facebook
via a mobile device per
month (50% of website’s
overall visits)!
• Developers have pursued the opportunity to
create apps that seek to address behaviour
change (Cummiskey, 2011; Lister et al, 2013).
– Millions of health apps (free & paid) are available
– Applications allow patients to monitor their health on
their own, and keep a record of their own health
– Applications allow patients to research and better
understand health diseases, treatments, and
emergency first aid
– Diabetes, Blood Pressure, Heart Activity, Stress and
Coping, Sleeping Patterns, Medicine Reminders etc.
“#MOBILE
TECHNOLOGIES &
HBC”
“#MOBILE HEALTH
APPLICATIONS”
“THE ROLE OF
#SOCIAL MEDIA”
‘’Social Media is the media we use to be
Social. That’s it!’’ (Safko, 2010, p.5)
‘Social’ as defined by the Concise Oxford English Dictionary
(2008) means: to be related to societies or organizations
where people meet for pleasure.
‘Media’, according to Safko (2010), refers to all the
technologies people use to allow these connections
between themselves.
“SOCIAL MEDIA &
#HEALTHCARE”
 Beyond just socialising
 No1 online activity worldwide
 It reaches nearly 82% of the world’s internet
population
 1 in 5 minutes spent online is on Social
Networking Sites
 Unique monthly visitors increased by 43.7%
from February 2011 to February 2013
 The most powerful source for news updates
 It has empowered, engaged, and educated
consumers (Sarasohn-Kahn, 2008) .
 http://www.youtube.com/watch?v=LDn-
Tmbo9Zo
“SOCIAL MEDIA &
#HEALTHCARE” (CONT)
• Download a Health App on your
Smartphone and analyse it in terms of:
– Behaviour Target, Behaviour Population,
Behaviour Context?
– Motivation, Ability, Trigger?
– What Stages of Change is it aimed at?
– Influence Strategies (Tracking, Analysis,
Reference Material, other)?
“#EXERCISE”
• Accuracy and precision
– Device makers start from an engineering perspective of how to build
something that looks and works like something that already exists in
healthcare and develops around presentation and imagery and shrinks
down to working on iPhone. But how do we know if this will work?
• Privacy and Security
– Huge issue. New generation is used to sharing a lot of data. Yet, health
cares are responsible for protecting data (large penalties for
breaches).
– Patients want to send information and communicate through social
media, but there is huge responsibility when health carers receive that
information. How do they go forward?
• Complex Work flows
– You can’t just send data to your doctors. There are huge
databases/health records.
– Doctors have enough info to deal with.
Attached from: Dreamforce (2013)
“FUTURE
#CHALLENGES”
Suggested Bibliography
• Bandura, A. (1977) Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84 (2) June, p.191.
• Fabri, M., Wall, A. and Trevorrow, P. (2013) Changing Eating Behaviors through a Cooking-Based Website for the Whole Family. In: Design, User
Experience, and Usability. User Experience in Novel Technological Environments, July 21-26, 2013, Las Vegas USA. Springer Berlin Heidelberg, pp.484-
493.
• Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
• Fogg, B. J. (2003) Persuasive Technology: Using Computers to Change what we think and do. San Francisco: Morgan Kaufmann Publishers.
• Fogg, B. J. and Hreha, J. (2010) Behavior wizard: A method for matching target behaviors with solutions. In Persuasive Technology. Springer Berlin
Heidelberg. pp. 117-131
• Fox, S., & Duggan, M. (2012) Mobile health 2012. Pew Research Center's Internet x0026 American Life Project [Internet].
• Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.) (2008) Health behavior and health education: theory, research, and practice. John Wiley & Sons.
• Lawrence, J. S. S., & Fortenberry, J. D. (2007). Behavioral Interventions for STDs: Theoretical models and intervention methods. In Behavioral
interventions for prevention and control of sexually transmitted diseases (pp. 23-59). Springer US.
• Michie, S., van Stralen, M. M., & West, R. (2011) The behaviour change wheel: a new method for characterising and designing behaviour change
interventions. Implementation Science, 6 (1), 42.
• Prochaska, J. O. and DiClemente, C. C. (1983) Stages and processes of self-change of smoking: Toward an integrative model of change. Journal of
Consulting and Clinical Psychology, 51, pp.390-395.
• Socialwelfare (2013) Changing behaviours in public health: To nudge or to shove. Research report. London: Local Government Association.
• Thaler, R. H., & Sunstein, C. R. (2008) Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
• Blumenthal-Barby and Burroughs (2012) - Seeking Better Health Care Outcomes, The Ethics of Using the ''Nudge'‘
• Riley, W. T., Rivera, D. E., Atienza, A. A., Nilsen, W., Allison, S. M., & Mermelstein, R. (2011). Health behavior models in the age of mobile
interventions: are our theories up to the task?. Translational behavioral medicine, 1(1), 53-71.
• http://www.instituteforgovernment.org.uk/sites/default/files/publications/MINDSPACE.pdf
• Webb, Michie (2010) Using the Internet to Promote Health Behaviour Change: A Systematic Review and Meta-analysis of the Impact of Theoretical
Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy
Pip

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FINAL PRESENTATION - Mobile Technology & Consumer Behaviour Change

  • 1. Health Behaviour Change & Mobile Technology - MSc Nutrition in Practice– Week 8 Pip Tsepelidis, PhD Student
  • 2.  What influences Health Behaviour?  How can we change Health Behaviour through theory- based Behaviour Change Interventions?  What is the role of Mobile Technology in facilitating Health Behaviour Change (HBC)?  What is the role of Social Media in facilitating Health Behaviour Change (HBC)?  Future Challenges  Q&A
  • 3. “Homo economicus can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the willpower of Mahatma Ghandi” (Thaler and Sustein, 2008, p.6) “People act and behave in ways that are contradicting with their overall wellbeing and health” (Pine and Fletcher, 2014, p.2)
  • 4. Determinants of Human Behaviour “...we are heavily influenced by who communicates information, we are motivated by incentives but we have a stronger aversion to losses than we do affinity for gains, we are strongly influenced by comparisons and what others do, we go with the flow of preset options (i.e., defaults), we are influenced by things that seem relevant and vivid to us, our acts are influenced by subconscious cues such as the arrangement or smell of a room, our emotional associations can powerfully shape our actions, we seek to be consistent with our public promises and commitments, and we act in ways that make us feel better about ourselves” Source: Institute for Government and the Cabinet Office (2010)
  • 5. “Behaviour Change” • It is not just about the individual factors • Internal and External influences on perception, attitude and action influence our decision making • There is a relationship between knowledge, behaviour and intention to change • Lifestyle decisions include both automatic and reflective/systematic processing of information
  • 6. “What is needed for Behaviour Change to occur?” The Fogg Behaviour Model 1. Motivation (pleasure/pain, hope/fear, social acceptance/social rejection) 2. Ability (knowledge, skills, capacity, time) 3. Trigger (facilitator, signal, spark) Source: http://www.behaviormodel.org/
  • 7. “Behaviour Change Interventions” “Behaviour change interventions are coordinated sets of activities designed to change specified behaviour patterns” (Michie, 2011) Designing BCIs: Behaviour Target Behaviour Population Behaviour Context
  • 9. “Behavioural Theories” Explanatory Theories (look at reasons why a problem exists) • Theory of Reasoned Action/ Planned Behaviour • Health Belief Model • Social Cognitive Theory Behaviour Change Theories (develop a framework for intervention development and evaluation) • Stages of Change Model
  • 10. “Theory of Planned Behaviour” Source: Ajzen (1991)
  • 11. “Transtheoretical Model” (Stages of Change) Source: Prochaska et al (2012) Examples of Applications: smoking, alcohol and drug addiction and prevention, eating behaviours, exercise, HIV/AIDS preventions (Prochaska et al, 1992; Prochaska and Marcus, 1994; Prochaska and DiClemente, 1983; Horwath, 1999; Fava et al, 1995; Willenbring, 2005; Sutton, 2001; Mahmoodabad et al, 2013;)
  • 12.
  • 14. “WHY #HBC...?” • 2/3 of British adults are overweight or obese (RSPH, 2013) • 8,367 alcohol-related deaths in the UK in 2012 (381 less fewer than in 2011) (ONS, 2014). • Smoking, alcohol consumption, HIV/AIDS, diet, activity patterns and accidents are some of the most common causes of death ever year (RSPH, 2013)
  • 15. “CURRENT HBC #PRACTICE” A systematic approach toward HBC could include: • Industry Partnerships • School Interventions • Government campaigns • New Policies • Changes in the Food Chains • Default Setting • Nudging (Thaler and Sustein, 2008)
  • 16. • 36m adults (73%) in the UK accessing the internet on a daily basis (ONS, 2013) • 60-80% use the internet daily to research health related concerns compared to the 55% that consult their personal physicians as their main source of information (iHealth, 2012). • Patient.co.uk; 8.5 million visits per month • MyHealth; 98% of 73,000 users have set their own healthy targets. • Increased mobile subscriptions in Africa: 1998 = 4 million | 2013 = 800 million | 2017 = 1.12 billion “THE ROLE OF #TECHNOLOGY IN HBC”
  • 17. “THE ROLE OF #MOBILE TECHNOLOGY”
  • 18. “WHY #MOBILE TECHNOLOGIES...?”• The Opportune Moment (tailored suggestions, recommendations) • The Convenience Factor • Influence Strategies: - Tracking - Analysis - Reference Material * They encourage Competition, Cooperation, Recognition
  • 19. “KEY FACTS ON #MOBILE TECHNOLOGY”In April 2013, 67% of internet users personally owned a smartphone and 35% had a tablet! 200m YouTube videos are being seen per day via mobile devices! 50% of smartphone owners use their devices for health information and 1/5 have health apps. 28% of smartphone owners and 55% of tablet owners use their device for shopping purposes! 400m users visit Facebook via a mobile device per month (50% of website’s overall visits)!
  • 20. • Developers have pursued the opportunity to create apps that seek to address behaviour change (Cummiskey, 2011; Lister et al, 2013). – Millions of health apps (free & paid) are available – Applications allow patients to monitor their health on their own, and keep a record of their own health – Applications allow patients to research and better understand health diseases, treatments, and emergency first aid – Diabetes, Blood Pressure, Heart Activity, Stress and Coping, Sleeping Patterns, Medicine Reminders etc. “#MOBILE TECHNOLOGIES & HBC”
  • 22. “THE ROLE OF #SOCIAL MEDIA” ‘’Social Media is the media we use to be Social. That’s it!’’ (Safko, 2010, p.5) ‘Social’ as defined by the Concise Oxford English Dictionary (2008) means: to be related to societies or organizations where people meet for pleasure. ‘Media’, according to Safko (2010), refers to all the technologies people use to allow these connections between themselves.
  • 23. “SOCIAL MEDIA & #HEALTHCARE”  Beyond just socialising  No1 online activity worldwide  It reaches nearly 82% of the world’s internet population  1 in 5 minutes spent online is on Social Networking Sites  Unique monthly visitors increased by 43.7% from February 2011 to February 2013
  • 24.  The most powerful source for news updates  It has empowered, engaged, and educated consumers (Sarasohn-Kahn, 2008) .  http://www.youtube.com/watch?v=LDn- Tmbo9Zo “SOCIAL MEDIA & #HEALTHCARE” (CONT)
  • 25. • Download a Health App on your Smartphone and analyse it in terms of: – Behaviour Target, Behaviour Population, Behaviour Context? – Motivation, Ability, Trigger? – What Stages of Change is it aimed at? – Influence Strategies (Tracking, Analysis, Reference Material, other)? “#EXERCISE”
  • 26. • Accuracy and precision – Device makers start from an engineering perspective of how to build something that looks and works like something that already exists in healthcare and develops around presentation and imagery and shrinks down to working on iPhone. But how do we know if this will work? • Privacy and Security – Huge issue. New generation is used to sharing a lot of data. Yet, health cares are responsible for protecting data (large penalties for breaches). – Patients want to send information and communicate through social media, but there is huge responsibility when health carers receive that information. How do they go forward? • Complex Work flows – You can’t just send data to your doctors. There are huge databases/health records. – Doctors have enough info to deal with. Attached from: Dreamforce (2013) “FUTURE #CHALLENGES”
  • 27. Suggested Bibliography • Bandura, A. (1977) Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84 (2) June, p.191. • Fabri, M., Wall, A. and Trevorrow, P. (2013) Changing Eating Behaviors through a Cooking-Based Website for the Whole Family. In: Design, User Experience, and Usability. User Experience in Novel Technological Environments, July 21-26, 2013, Las Vegas USA. Springer Berlin Heidelberg, pp.484- 493. • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. • Fogg, B. J. (2003) Persuasive Technology: Using Computers to Change what we think and do. San Francisco: Morgan Kaufmann Publishers. • Fogg, B. J. and Hreha, J. (2010) Behavior wizard: A method for matching target behaviors with solutions. In Persuasive Technology. Springer Berlin Heidelberg. pp. 117-131 • Fox, S., & Duggan, M. (2012) Mobile health 2012. Pew Research Center's Internet x0026 American Life Project [Internet]. • Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.) (2008) Health behavior and health education: theory, research, and practice. John Wiley & Sons. • Lawrence, J. S. S., & Fortenberry, J. D. (2007). Behavioral Interventions for STDs: Theoretical models and intervention methods. In Behavioral interventions for prevention and control of sexually transmitted diseases (pp. 23-59). Springer US. • Michie, S., van Stralen, M. M., & West, R. (2011) The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implementation Science, 6 (1), 42. • Prochaska, J. O. and DiClemente, C. C. (1983) Stages and processes of self-change of smoking: Toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51, pp.390-395. • Socialwelfare (2013) Changing behaviours in public health: To nudge or to shove. Research report. London: Local Government Association. • Thaler, R. H., & Sunstein, C. R. (2008) Nudge: Improving decisions about health, wealth, and happiness. Yale University Press. • Blumenthal-Barby and Burroughs (2012) - Seeking Better Health Care Outcomes, The Ethics of Using the ''Nudge'‘ • Riley, W. T., Rivera, D. E., Atienza, A. A., Nilsen, W., Allison, S. M., & Mermelstein, R. (2011). Health behavior models in the age of mobile interventions: are our theories up to the task?. Translational behavioral medicine, 1(1), 53-71. • http://www.instituteforgovernment.org.uk/sites/default/files/publications/MINDSPACE.pdf • Webb, Michie (2010) Using the Internet to Promote Health Behaviour Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy
  • 28. Pip

Editor's Notes

  1. Smartphones, apps, they’ve changed the way we collect information, communicate, do business and live. but have they had a significant impact on health? mHealth, Wireless Health, Mobile Health, Digital Health are all the same -use of PDAs (personal digital assistant ) and mobile phones for health services and information + the integration of these technological features in many health situations for certain purposes. mHealth is not only about patients. It is about consumers, citizens, and about their health. What we as end users want is not mHealth care when we use these devices. These tools create platforms that allow us to take better care of ourselves. http://www.youtube.com/watch?v=ShVusyocQmw
  2. Behavioral economics differs from traditional economics in the model of the decision maker that is assumed. Traditional economists are committed to the idea of “homo economicus,” a decision maker who chooses rationally and in a way that maximizes utility at least the majority of the time. As leaders in the field of behavioral economics, Richard Thaler and Cass Sunstein write, “If you look at economics textbooks, you will learn that homo economicus can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the willpower of Mahatma Gandhi” (Thaler and Sunstein 2008, 6). Behavioral economists, on the other hand, know that real people’s judgment and decision making are flawed and biased in predictable ways. Behavioral economists and psychologists have generated a set of principles about how real people engage in judgment and decision making. Examples of Irrational Behaviour: We smoke, We consume alcohol, We buy and eat unhealthy food ,We do not exercise, We do not recycle, We prefer to travel by car over bicycle to work, We drive fast
  3. This shows how many variables can influence our decision making as users, as consumers, as patients, as human beings. Decisions are made differently from person to person. Each person has different values, culture.
  4. We can’t change a person, but we can influence the way they behave by shaping the environment they function within … through good design we have the ability to shape and influence someone’s behaviour. Therefore, much Attention on Behaviour Change and BC Theories as it is a very complex issue Our perceptions and attitudes form whether or not we achieve a behaviour Not knowing how smoking harms your lungs -> visual intervention for increased consciousness and awareness Lifestyle choices are the result of both decisions that are based on routines that require very little active decision-making and reflective, elaborate decision making where options are carefully considered.
  5. Are people being sufficiently triggered? Do they have the ability? Are they lacking motivation? Motivations include pleasure, pain, hope, fear, social acceptance, and social rejection. Ability is directly affected by training as well as the perceived ease of the target behavior. Triggers (a call to action or prompt for them to do so) can be facilitated (high motivation, low ability), signaled (high ability, high motivation), or sparked (high ability, low motivation) depending on the level of ability or motivation the person has with the target behavior in mind.
  6. Taking the above into account, improving public health depends on behaviour change and behaviour change interventions are fundamental in doing so. Definition Designing BCI involves first determining the broad approach that will be adopted and then working on the specifics of the intervention design/components. Behaviour target Behaviour population The context in which the intervention will be delivered (Take Child obesity for example)
  7. A theory is a systematic way of describing events and behaviors. It explains or predicts behaviors by examining the relationships between variables. Theoretical models provide a logical framework for designing, measuring, and evaluating behavioral interventions. Behavioural theories are used as a framework that enable the intervention designer/developer to consider what they are planning within a larger context, applying relevant theoretical models to develop tailored programs and measurement of the effectiveness of those programs. Thus, behavioral theories provide us with a roadmap for studying a health problem, explaining the relationships between behaviors. In other words, our theories provide a way of organizing the reasons why people do or do not engage in specific behaviors, helping to identify what we need to know before we develop a health promotion program, and suggesting what we need to monitor and measure in order to know whether our intervention manages to change the intended outcomes. As it may make sense, theory-based interventions are more effective. But most interventions at the moment are based on common-sense.
  8. TPB example: 95% say they favour organ donation, only 30% register
  9. HBC is important as it can help prevent deaths which are avoidable
  10. Industry Partnerships (Hand washing was promoted through printed message on breads in India, funded by Unilever) The National Teenage Pregnancy Strategy; education toward more effective condom use amongst young people Government laws: Helmet use laws, seatbelt, smoking ban Healthy goals, targets = sporting metaphors Rewarding change Crisps example Pinki’s APPLES Project; choice architecture Food chain and industry partnerships, policies +Wheel
  11. Despite the previous interventions and practices, results are still not satisfying. Therefore, worth considering what else can be done. That’s why we turn to technology.. Patient.co.uk: UK’s leading health information website MyHealth provides individuals with an accurate analysis of their health and enables users to set and track their own health goals.
  12. -Modern technologies can be used to collect data and adapt methods. Bridget Benelam, Senior Nutrition Scientist has stated that simply informing people as to how they should or should not behave cannot achieve effective behaviour change (Emerald, 2012). Therefore, Male and Pattinson (2011) support that, as mobile technologies show immense popularity and growth, human interaction with mobile technologies increases, creating a technology supported environment applicable to e-learning platforms, which can be used to interfere in human behaviours. Abroms and Maibach (2008) have identified the significance of this event, as they believe that it can bring new opportunities to life for successful behavioural change interventions, targeted towards consumers who are increasingly interacting with these technologies. Not only mobile, but also wearable, small, stylish. Key to changing behaviour is to make the behaviour easier to achieve. Studies have shown that devices that have been developed for a certain purpose and do not look and work like something that already exists in our everyday lives has had lower acceptance rates.
  13. What do mobile techs have that enhances their potential in persuading people to change their health behaviour? Opportune moment: location, task, routine, time of day etc.  relevant reminder, suggestion Convenience factor: in the trapped in silence moments i.e. Recycling app example which allows you to rehearse recycling and makes you more likely to recycle in real life. However, this would not be as successful on Playstation. Cooperation = Social Facilitation & Comparison: we exercise better when with others 3 group-level intrinsic motivators: Competition, Cooperation, Recognition
  14. Motivation, Ability and Trigger is not enough. Various other things must be taken into account.  Make things easy to do i.e. dieting (1 click) Weight watchers NHS couch to 5K Nike+ Kit Nike+ Fuelband Pocket First Aid & CPR Symptom Tracker Avva; cancer related - can keep track of appointments, names, places, scheduled procedures, and medicines Whole Foods Market Recipes My Diet Coach; motivation Walk Game app; hip-movement = story telling Drink Coach; track and advice on alcohol consumption NHS Drinks Tracker
  15. A very broad term What do you think Social Media is? Look at both words separately and combine (breaking down the term) Social Media Interacting with people online to share, comment, interact, communicate and engage between users. Ideology: user generated content. Readers can comment back. = Web2.0.
  16. Social media has empowered, engaged, and educated consumers (Sarasohn-Kahn, 2008) . Social media in the health care industry gives consumers the opportunity to share their stories and relate their conditions, issues, or cases with other people, similar to themselves. Through testimonials the consumers create an emotional support system as well as a trusted source of first-hand knowledge. (Campbell et al, 2012) Health Care & Social Media: https://www.youtube.com/watch?v=fScgEA9imCI
  17. Social media in the health care industry gives consumers the opportunity to share their stories and relate their conditions, issues, or cases with other people, similar to themselves. Through testimonials the consumers create an emotional support system as well as a trusted source of first-hand knowledge. (Campbell et al, 2012) Health Care & Social Media: https://www.youtube.com/watch?v=fScgEA9imCI
  18. All looks promising, but there are significant boundaries/challenges in healthcare that need to be defeated. 26% of users who download a health app use it only once! (Chesanow and Fogg, 2013) http://www.youtube.com/watch?v=mASIdHC2KEw