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Research2Guidance_Mobiquity Webinar 11-19-2014_vF
1) The document discusses mHealth apps and innovations. It highlights that apps targeting diabetics have the biggest market potential. 2) It summarizes two reports on the diabetes app market and the mHealth app developer economy. The reports analyze market trends, top publishers, and forecasts. 3) The presentation discusses how mHealth can move beyond adherence tracking to deliver true value across the spectrum of care from patients to clinicians. It provides examples of apps that have successfully driven health outcomes.
Research2Guidance_Mobiquity Webinar 11-19-2014_vF
- 1. Research2guidance mHealth Webinar Innovating with mHealth: The Question isn't Why, it's How Guest Speaker: Ashkan Afkhami, VP Healthcare, Mobiquity Wednesday 19th November 2014 at 4:00 PM CET Amsterdam, Berlin, Stockholm
- 2. 2 Starting in afew minutes…
- 3. 3 Apps targeting diabeticshave the biggest markets potential for mHealth app publishers... Diabetes App Market Report 2014 § Analysis and categorization of 1.100 diabetes apps § Best practice analysis § Detailed market analysis of the last 5 years (2008-2013) § Profiles of top 14 diabetes app publishers § Top 10 country § Analysis of available clinical trials § Impact of FDA regulation § Key trends § Detailed market forecast including until 2019 § Published January 2014 Paid report
- 4. 4 Want to knowwhat more than 2,000 mHealth app developers say about their business and key trends in the market.... The mHealth App Developer Economics Report § The 4th annual global study on mHealth app publishing § Size of the opportunity § mHealth app developer segments § learning from best practice § the Connected Elite § drivers and barriers § key trends that will shape future of mHealth app publishing § 43 pages § Published May 2014 Free to download
- 5. 5 Mobiquity Snapshot 450+ TeamMembers 13 Offices Globally 150+ in F1000 Customers Awards & Recognition Company Brief
- 6. 6 Mobiquity Capabilities Afull service firm, that “starts where you are” and grows with you. Strategy & Innovation Hosting & Support Pilot & Usability Testing Testing (UAT) Product Definition Design (UX, Visual, Architecture) Build (mobile, web, server, architecture)
- 7. 7 Mobiquity’s Valued Clients Publishing & Education Healthcare Financial Services Travel & Entertainment & Dining Retail Technology & Other Manufacturing & Consumer
- 8. 8 Meet the Speakers Ashkan Afkhami VP, GM Healthcare Ralf-Gordon Jahns Managing Director
- 9. 9 Digital Consumer Think beyondadherence and focus on true value Do Your Homework Recruit KOLs, end-users, run field test, rinse and repeat Bring Your Own Persona Leverage experience design, privacy best practices, and technical acumen Spectrum of Care Demonstrate value to all key stakeholders Best Practices
- 10. 10 The Need toUnlock Value Doctors prescribe medicine of which they know little, To cure disease of which they know less In human beings of which they know nothing - Francois-Marie Arouet Voltaire
- 11. 11 Spectrum of Care Ref: Tectonic Shifts in Healthcare. James R Mault MD, FACS VP & Chief Medical Officer Qualcommm
- 12. 12 Evolution of Healthcare Days Seconds Real Time § Non-mobile § In-hospital, In Clinic § Few, $$$ Sensors § Sparse Analytics § Face-to-Face § Episodic Care § Wireless / Mobile § In-home / Individual § More, $$ Sensors § Near Real-Time Analytics § Connected Care § Wireless / Mobile § Wearable § Multi-Variable Predictive analytics § Continuous, Exception Based Care Ref: Tectonic Shifts in Healthcare. James R Mault MD, FACS VP & Chief Medical Officer Qualcommm
- 13. 13 mHealth App Market Fitness, 30.9% Medical reference, 16.6% Wellness, 15.5% Nutrition, 7.4% Medical condition management, 6.6% PHR, 2.6% CME, 2.1% Compliance, 1.6% Diagnostics, 1.4% Reminders and alerts, 1.1% Remote consultation & monitoring, 0.6% Others, 13.6% 100K+ Total Apps Figure 1: mHealth app market share by category < 5,000, 61.3% 5,001 - 50,000, 21.3% 50,001 - 100,000, 6.0% 100,001 - 250,000, 3.4% 250,001 - 500,000, 2.9% > 500,000, 5.2% Figure2: Number of downloads per app Source: research2guidance, 808 apps form Apple App Store, Goolge Play, BlackBerry App World and Windows Phone Store (March 2014) Source: The mHealth App Developer Economics 2014, 2,032
- 14. 14 Reasons for CurrentState Most healthcare apps are predictable, incremental solutions to what already exists on the web, with poor usability and value back to the stakeholders… Educational Basic Tools Tracking Coaching
- 15. 15 Driving Outcomes ::WellDoc & Propeller Diabetes $218 billion annually 347 million people worldwide First FDA Medical App Prescribed app by physician Easy tracking and sharing Reduction of A1C by 20% in T2D COPD/Asthma $50 billion annually 739,000 hospitalizations >15 million office visits Combing weather data with usage 80% improvement in medication adherence Uncontrolled asthma declined by 50 percent
- 16. 16 § mHealth appswill have the biggest cost benefit on non-adherence and hospital readmission § Patients with chronic health conditions are seen as one of the main target groups by mHealth app developer Source: research2guidance’s mHealth App Developer Economics 2014, the State of the Art of mHealth App Publishing 35.7% 31.4% 24.2% 19.9% 17.5% 15.8% 2.3% Reduce costs of patients non-adherence to a medical treatment Reduce costs for hospital readmission and duration of stay Reduce doctors visits costs Reduce prevention cost Reduce redundant examinations and medication costs Reduce investment in expensive technologies Reduce medical trial cost Reduce labor costs Others 55.7% 55.4% Impact of mHealth Apps, Predicted
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- 18. 18 Reminders Weight Management: MobileInterventions Mobile Intervention Reminders Personalized Messages Economic Incentives Behavioral Economics Education & Motivation Dashboards & Self-Management Dialog with Clinicians Peer Monitoring Social Monitoring/Feedback Gamification User Generated Content 1 2 3 4 5 6 9 8 7 10 11 Intervention Strategies Behavior Change Future State Peer Monitoring Dialog with Clinician Behavioral Economics Personalized Messages Social Monitoring Education and Motivation Economic Incentives Dashboards & Self-Management Gamification User-Generated Content PotentialImpactonBehavior LowMedium High Low Medium High Ease of Implementation 1 2 3 4 5 6 9 8 7 10 11 Past States Current State Weight No Change
- 19. 19 Mobiquity Digital MaturityIndex (DMI) LEVEL 3 Personalized, Pervasive, Real-time Solutions BUSINESSIMPACT Radical Incremental USER ENGAGEMENT + REACH Minimal Significant § User experience § Context awareness § Social media Integration § Personalized security and privacy § OS Integration (SAMI, HealthKit, Fit) § 3rd party integration § Analytics § Partnership strategy Criteria LEVEL 4 Innovative Solutions + Sustained Impact LEVEL 2 Integrated Multi-Channel Solutions LEVEL 1 Basic Apps and Content (Stand Alone) LEVEL 0 No Digital Health Capability
- 20. 20 Digital Consumer Think beyondadherence and focus on true value Do Your Homework Recruit KOLs, end-users, run field test, rinse and repeat Bring Your Own Persona Leverage experience design, privacy best practices, and technical acumen Spectrum of Care Demonstrate value to all key stakeholders Best Practices
- 21. 21 Thank You +Q&A Ashkan Afkhami VP, GM Healthcare aafkhami@mobiquityinc.com Ralf-Gordon Jahns Managing Director ralf.jahns@research2guidance.com