Charles VERVAECKE • Partnership Consultant EMEA
Lisa BRADLEY • Sales Manager Partnerships & Alliances APAC
2019
EXPERIENCE
Odoo Partnership Program
Odoo Partnership Program Model
Partner’s Business Opportunity
1
2
3
10 Common Mistakes By Partners4
Become A Partner
Introduction
What is Odoo?1
Odoo Partnership
Business Model1
Professional Services
Value Proposition
Training
Sell Odoo Apps
Business Services
*Your role is to be the technical and functional
support for the end user. You can charge fees for
providing these services to your customer.
Business Model
Simple
Pricing Model
→ Pricing Calculator
How to invoice to customer?
Odoo will send invoice to customer directly
Licenses
per App/Year
Partner
Service
Partner Service &
Implementation Cost
Total Cost
Payment by
Customer
Partner’s Business
Opportunity2
Exclusive Business
Opportunity
Analysis
Exclusive Opportunities
- Partner’s are free to set their
service fees
- Odoo will not take % from
partner servicesDeployment
Configuration
Customization
Development
Training
Hosting
Partners’
Roles
3 Ways
to Sell Odoo
-Hosted by Odoo on the
cloud (shared/dedicated)
+ hosting fee
-Partner can do source
code development &
customisations
-Full functionality and
features
Cloud: Odoo SH Cloud: Odoo SaaS On Premise
-Odoo’s out-of-the box
solution; hosted by Odoo
-Partner’s can sell SaaS,
but are not able to
customise source code
-Full functionality and
features
-Enterprise version
hosted/managed by you
or your customers - on
premise
-Partner’s develop &
customise the source
code
-Full functionality and
features
Time Cost
Revenue
01 02 03
Revenue Provision
License
0
Community version is
free of charge
10%/15%/20%
Commission on licenses
USD 180 / EUR
150
Commission on licenses
& hosting profit [Per Month]
Development Cost
Partner Services &
Development Revenue
100%Service, implementation
fees and development
revenue
CommunityEnterpriseOdoo.sh
(*Hosting fee)
*
*
Qualified
Opportunities
Sent by Account Manager at
Odoo & based on Partner
Pipe Reviews
Subscription
Discounts
Attractive discount
package for partners to
fully experience Odoo in
their daily operation
Dedicated Account
Manager
Assistance with computer
prospecting, sales &
business strategy, pipeline
review
Partner
Commissions
Partner retains service and
implementation revenue +
commission on licenses (up
to 20%)
Marketing
Resources
Comparison white papers,
product sheets, videos,
webinars, customer stories &
promotional events
Promotion on
Odoo.com
Logo, bio, customer
references, Odoo official
partner level badge, and
contact info on official
website
Partner Benefits
Odoo Certificate
Qualification
Provide professional qualification
assessment to partners and issue
certificate to those who pass the
assessment
Odoo.sh access
A cloud platform for
partners to host third
party apps
Source Code
Access to the Odoo
technical resources when
needed for enterprise
customization
Extended
Free Trials
Create trail databases for
your prospects and extend
them as long as you need
Knowledge
Base
Project methodology
guides, demo training,
presentations, marketing
tools/ resources
E-Learning
Platform / Book
Educational resources
including webinars and
the Odoo Academy
e-learning platform
Partner Benefits
Become an Odoo
Partner3
Learning Ready Silver Gold
Requirement
New Odoo Enterprise
users/ year
Certified active
internal resources
Minimum retention rate
Recognition
Visibility on odoo.com
Right to use “Odoo”
trademark
Commission on
Odoo Enterprise
Sales Benefits
-
-
-
X
✓
10 users
1
-
✓
50 users
2
70%
✓
150 users
3
80%
✓
Commission on Odoo.sh
for production 10%
10%
100%
10%
100%
15%
100%
20%
Partners’ Levels
Best way to promote your brand:
➔ 261 Tour events worldwide 2019
➔ 101,803 reserved seats [up to Sept 2019]
➔ Sponsors will have first priority to access
the list of attendees for further contact
➔ Sponsorship fee to sponsor roadshow
→ View more on
odoo.com/events
Promotional Events What your team will gain?
✔ Generate leads
✔ Communicate with other
partners
✔ Show your strength and
development
✔ Share customer success
stories
✔ Have fun together
Success Pack
- Dedicated functional
training
- Gap Analysis
- Functional and Technical
Support
- Consultants record their
time spent using time
sheets
To get technical support,
functional Odoo app support
and get a technical developer
to develop a small project, you
will need to select from the 3
options (Basic, Standard,
Custom).
*Click here to view the prices
PRICE PRICE PRICEPrice:
Implementation
Methodology3
What is the focus?
Keep the implementation AFFORDABLE
Keep the solution as STANDARD as possible
Deliver as FAST as possible
A standard solution rather
than a development
Develop for good reasons
Simplify the business processes
Odoo is full of workarounds
Reduce technical debt
The 80/20 rule.
Avoid the replicate syndrome
The project success is the priority
Take control
An iterative
delivery approach.
A clear initial scope
A phased project
Use it in standard first
Phase III
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Phase I
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Methodology
Onboarding
Analysis
&
Feasibility
Plan
Project
Qualification
↺ Phase III
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Phase II
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Phase I
-----------------
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Analysis
Configuration
Development
Import
Testing
Set in production
End users training
&
Final validation
↺
Kick-off
Validation
Go Live!
80% 5%15%
Dynamic and
Phased Methodology
5 Common Mistakes
By Partners4
Not the right balance
between SELLING and
TRAINING
4.1
”I need to be perfectly trained before talking
to a customer”
Too dependent on
Odoo leads1
”Odoo should send me more leads”
No mention of Odoo
on your website4.3
”I don’t invest that much in Marketing and my
website”
No sales relationship
with your AM2
”I don’t need Odoo’s help to convince
prospects”
Neglecting the power of a
good demonstration3
”I prefer not to go through Odoo
demonstration with prospects”
The wrong price
strategy4.6
Your first project on
your own4
”I think I don’t need help to deliver my first
project”
Your business strategy4.8
”It’s easier to develop than checking the
functional scope of Odoo”
Going for the Big Bang
approach5
Too much focus on new
customers rather than
customer base
4.10
References5
References
● Become a Partner
○ https://www.odoo.com/page/become-a-partner
● Find a Partner
○ https://www.odoo.com/partners
● Odoo Pricing
○ https://www.odoo.com/pricing
● Odoo E-Learning Platform and Partnership
Knowledge Base
○ https://odoo.thinkific.com/collections
● Odoo Success Packs
○ https://www.odoo.com/page/partner-
success-packs
● Customers Reviews
○ https://www.odoo.com/blog/custome
r-reviews-6
● Partner Dashboard
○ https://www.odoo.com/my/partner
● Odoo S.H
○ https://www.odoo.sh/
Thank you.
#odooexperience
2018
2019
EXPERIENCE
Buy a team.
You’re part of that team!
● Its Project Leaders & Project Directors
● Its Experts
● Its Pre-sales Analysts
● Its Coaches
● Its Recruiters
● All at once?
What’s different?
Getting our resources involved in your projects
Partner Pack Evangelist
Services Q&A (2nd level)
Actual mission as…
[Profile]
Location On remote On remote and on site
Methodology Any
Odoo Implementation
Methodology
Responsibility Partner Partner

Odoo Partnership Program

  • 1.
    Charles VERVAECKE •Partnership Consultant EMEA Lisa BRADLEY • Sales Manager Partnerships & Alliances APAC 2019 EXPERIENCE Odoo Partnership Program
  • 2.
    Odoo Partnership ProgramModel Partner’s Business Opportunity 1 2 3 10 Common Mistakes By Partners4 Become A Partner
  • 3.
  • 13.
  • 14.
    Professional Services Value Proposition Training SellOdoo Apps Business Services *Your role is to be the technical and functional support for the end user. You can charge fees for providing these services to your customer. Business Model
  • 15.
    Simple Pricing Model → PricingCalculator How to invoice to customer? Odoo will send invoice to customer directly Licenses per App/Year Partner Service Partner Service & Implementation Cost Total Cost Payment by Customer
  • 16.
  • 17.
    Exclusive Business Opportunity Analysis Exclusive Opportunities -Partner’s are free to set their service fees - Odoo will not take % from partner servicesDeployment Configuration Customization Development Training Hosting Partners’ Roles
  • 18.
    3 Ways to SellOdoo -Hosted by Odoo on the cloud (shared/dedicated) + hosting fee -Partner can do source code development & customisations -Full functionality and features Cloud: Odoo SH Cloud: Odoo SaaS On Premise -Odoo’s out-of-the box solution; hosted by Odoo -Partner’s can sell SaaS, but are not able to customise source code -Full functionality and features -Enterprise version hosted/managed by you or your customers - on premise -Partner’s develop & customise the source code -Full functionality and features Time Cost Revenue 01 02 03
  • 19.
    Revenue Provision License 0 Community versionis free of charge 10%/15%/20% Commission on licenses USD 180 / EUR 150 Commission on licenses & hosting profit [Per Month] Development Cost Partner Services & Development Revenue 100%Service, implementation fees and development revenue CommunityEnterpriseOdoo.sh (*Hosting fee) * *
  • 20.
    Qualified Opportunities Sent by AccountManager at Odoo & based on Partner Pipe Reviews Subscription Discounts Attractive discount package for partners to fully experience Odoo in their daily operation Dedicated Account Manager Assistance with computer prospecting, sales & business strategy, pipeline review Partner Commissions Partner retains service and implementation revenue + commission on licenses (up to 20%) Marketing Resources Comparison white papers, product sheets, videos, webinars, customer stories & promotional events Promotion on Odoo.com Logo, bio, customer references, Odoo official partner level badge, and contact info on official website Partner Benefits
  • 21.
    Odoo Certificate Qualification Provide professionalqualification assessment to partners and issue certificate to those who pass the assessment Odoo.sh access A cloud platform for partners to host third party apps Source Code Access to the Odoo technical resources when needed for enterprise customization Extended Free Trials Create trail databases for your prospects and extend them as long as you need Knowledge Base Project methodology guides, demo training, presentations, marketing tools/ resources E-Learning Platform / Book Educational resources including webinars and the Odoo Academy e-learning platform Partner Benefits
  • 22.
  • 23.
    Learning Ready SilverGold Requirement New Odoo Enterprise users/ year Certified active internal resources Minimum retention rate Recognition Visibility on odoo.com Right to use “Odoo” trademark Commission on Odoo Enterprise Sales Benefits - - - X ✓ 10 users 1 - ✓ 50 users 2 70% ✓ 150 users 3 80% ✓ Commission on Odoo.sh for production 10% 10% 100% 10% 100% 15% 100% 20% Partners’ Levels
  • 24.
    Best way topromote your brand: ➔ 261 Tour events worldwide 2019 ➔ 101,803 reserved seats [up to Sept 2019] ➔ Sponsors will have first priority to access the list of attendees for further contact ➔ Sponsorship fee to sponsor roadshow → View more on odoo.com/events Promotional Events What your team will gain? ✔ Generate leads ✔ Communicate with other partners ✔ Show your strength and development ✔ Share customer success stories ✔ Have fun together
  • 25.
    Success Pack - Dedicatedfunctional training - Gap Analysis - Functional and Technical Support - Consultants record their time spent using time sheets To get technical support, functional Odoo app support and get a technical developer to develop a small project, you will need to select from the 3 options (Basic, Standard, Custom). *Click here to view the prices PRICE PRICE PRICEPrice:
  • 26.
  • 27.
    What is thefocus? Keep the implementation AFFORDABLE Keep the solution as STANDARD as possible Deliver as FAST as possible
  • 28.
    A standard solutionrather than a development Develop for good reasons Simplify the business processes Odoo is full of workarounds Reduce technical debt
  • 29.
    The 80/20 rule. Avoidthe replicate syndrome The project success is the priority Take control
  • 30.
    An iterative delivery approach. Aclear initial scope A phased project Use it in standard first
  • 31.
    Phase III ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- Phase II ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- PhaseI ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- Methodology Onboarding Analysis & Feasibility Plan Project Qualification ↺ Phase III ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- Phase II ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- Phase I ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- ----------------- Analysis Configuration Development Import Testing Set in production End users training & Final validation ↺ Kick-off Validation Go Live! 80% 5%15% Dynamic and Phased Methodology
  • 32.
  • 35.
    Not the rightbalance between SELLING and TRAINING 4.1 ”I need to be perfectly trained before talking to a customer”
  • 37.
    Too dependent on Odooleads1 ”Odoo should send me more leads”
  • 39.
    No mention ofOdoo on your website4.3 ”I don’t invest that much in Marketing and my website”
  • 44.
    No sales relationship withyour AM2 ”I don’t need Odoo’s help to convince prospects”
  • 46.
    Neglecting the powerof a good demonstration3 ”I prefer not to go through Odoo demonstration with prospects”
  • 48.
  • 51.
    Your first projecton your own4 ”I think I don’t need help to deliver my first project”
  • 53.
    Your business strategy4.8 ”It’seasier to develop than checking the functional scope of Odoo”
  • 55.
    Going for theBig Bang approach5
  • 57.
    Too much focuson new customers rather than customer base 4.10
  • 59.
  • 60.
    References ● Become aPartner ○ https://www.odoo.com/page/become-a-partner ● Find a Partner ○ https://www.odoo.com/partners ● Odoo Pricing ○ https://www.odoo.com/pricing ● Odoo E-Learning Platform and Partnership Knowledge Base ○ https://odoo.thinkific.com/collections ● Odoo Success Packs ○ https://www.odoo.com/page/partner- success-packs ● Customers Reviews ○ https://www.odoo.com/blog/custome r-reviews-6 ● Partner Dashboard ○ https://www.odoo.com/my/partner ● Odoo S.H ○ https://www.odoo.sh/
  • 61.
  • 62.
    Buy a team. You’repart of that team! ● Its Project Leaders & Project Directors ● Its Experts ● Its Pre-sales Analysts ● Its Coaches ● Its Recruiters ● All at once?
  • 63.
    What’s different? Getting ourresources involved in your projects Partner Pack Evangelist Services Q&A (2nd level) Actual mission as… [Profile] Location On remote On remote and on site Methodology Any Odoo Implementation Methodology Responsibility Partner Partner