This is the Octalysis Design Challenge for Food Heroes, motivating kids in China to eat healthily.

1. by
Gamification Design Challenge
Octalysis Prime

2. Challenge:
http://yukaichou.com/fh-intro
Food Heroes Design Challenge

3. Overview

4. The Challenge
The Octalysis Group has helped Food Heroes design a 7 Week (2
sessions a week) program to guide Kindergartners in China to eat
healthily.
The Applicant has 1 out of 2 Challenges to choose from:
Challenge 1: A Gamified 4-Hour Educational Workshop to train the
Kindergartener Teachers on how to run the Food Heroes 7 Week
Program.
Challenge 2: An eCommerce monthly kit program for
Kindergartners and their parents to continue to order and make
extend the lifestyle change after the 7 Week Program.
Deadline: Send your submission to erik@chouforce.com by Dec 20,
2017.

5. Winner Prizes
Option 1: Four Days of Food Heroes in China
JUCCCE will pay for economy class, non-refundable, non-changeable ticket to
Shanghai and work with the JUCCCE team to see the Food Hero Program in
action and eat the food. JUCCCE will sponsor 5 nights of housing for this visit.
Option 2: Spend a day with Yu-kai Chou in California
JUCCCE will pay for economy class, non-refundable, non-changeable ticket to
California to hangout with Yu-kai for a day. The winner can shadow Yu-kai on his
work and discuss anything interesting. Two nights of lodging will be provided in
California by Yu-kai Chou in either Fremont or Milpitas.
Other Rewards
-Gain exposure and bragging status in the Octalysis/Gamification community
-Finalists will receive a Level II Octalysis Certificate by The Octalysis Group
-Immortalize your design by becoming a standard Octalysis Prime design case
study (through video conferencing with Yu-kai Chou)
-Potential qualification to interview Octalysis Group for Consulting Career
Timing of trip needs to be mutually agreed upon, but ideally not too far from after winning the competition.
Trips pending visa approval by the countries in question.

6. Requirements
• Define the Strategy Dashboard for your Food Heroes challenge: Business Metrics, Players,
Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives. (view Dashboard)
• Octalysis Ideation/Brainstorming. Extra bonus for Level II Octalysis Brainstorming via:
Discovery, Onboarding, Scaffolding, and Endgame Phase. (learn the Level II Phases)
• Visual Deliverables such as Concept Wireframes/Storyboarding to showcase solution.
• Bonus Points for: Power/Ease Feature List and Battleplan Spreadsheet
• Present your work however way you’d like, including Powerpoint/Keynote Slides, Word/
PDF documents, or a short video/movie on YouTube or Loom (optional!)
• Finalists will be chosen for their understanding of the Octalysis Framework (and other
behavioral design models), empathetic design, creativity, and effectiveness towards driving
Desired Actions. A follow up live presentation will serve as tiebreakers between finalists.
• Based on volume of submissions, we may not provide feedback to every submission outside
the winners. However, we will showcase the winner’s work for all to review and learn from.
• Send your submission to erik@chouforce.com by July 30, 2017.

7. Background

8. History of Food Heroes
• This Food Heroes program is unique around the world in that it is the first
comprehensive yearlong curriculum to be based on new guidelines on what is a
healthy and sustainable diet. These guidelines were developed in conjunction
with leading experts from Harvard Public School of Health, The Lancet, World
Food Programme, USC Cancer Institute, EAT Forum, Stockholm Resilience
Institute, London School of Hygiene and Tropical Medicine, and many more.
Collectively, the global research expert network behind Food Heroes is
incomparable.
• Before the start of Food Heroes in 2013, dialogue on health was very siloed.
Doctors didn't talk to nutritionists who didn't work with climate change experts
or farmers who didn't collaborate with chefs. Food Heroes' curriculum changed
that.
• Food Heroes staff was involved in the breakthrough Rockefeller Lancet
commission "Planetary Health" in 2015. Food Heroes staff is on the advisory
board of the leading food systems transformation platform, the EAT Forum.
Food Heroes staff is working along side the EAT Lancet commission on defining
a healthy and sustainable diet, to be launched in April 2018.

9. Obesity in children is
skyrocketing
http://yukaichou.com/fh-intro2

10. The Program
Food Heroes is the first comprehensive behavior change system to
fully integrate personal and planetary health into a new dietary
guideline, classroom curriculum, and home activities.
Games and kidspeak make knowledge actionable down to the level of
every bite. Kids can bond over lovable characters. It is packaged to be
easy to implement by teachers in extracurricular classes. Classroom
curriculum is paired with home activities to change behavior of both
children and their parents.

11. Program End Goals
The vision is to have food curriculum adopted into mandatory school
education - either core or at least extracurricular, from preschool to 3rd
grade.
A teacher certification program will enable nutritionists and teachers to
teach good nutrition and sustainable food systems. Beyond the
classroom, the program’s narrative and characters will engage kids at
home through media, books, toys, etc.
A sustainable revenue model from home product sales, namely through
our subscription box “dining room adventure land” concept, and mobile
in-app purchases will enable distribution of free classroom curriculum
throughout China and eventually globally.

12. Download the 7 Week
Food Hero Program
Includes the Strategy Dashboard (Business Metrics,
Player Types, Desired Actions, Feedback Mechanics,
Rewards for the STUDENTS) and each module.
It is a big file, so absorb as much as you need to
create a compelling design.
http://yukaichou.com/
FoodHeroesDesign

13. ChooseYour Own
Adventure
Lets learn more about each program!
4 Hour Teacher
Training
Workshop
OR
12 Month
eCommerce
Subscription Box

14. Challenge I:
4 Hour Teacher Training
Workshop

15. Teacher Training Brief
Food Heroes already has a great 7 week program for the
Kindergarteners, but in order to scale, we need to train the teachers
to run the 7 week program enthusiastically in their schools.
We hope to have a combination of online and offline training for
teachers around China to learn about Food Heroes and how they
can use it in their classrooms. This will start off with a 4 Hour
Training Workshop for the teachers as the main experience but
ideally extend to motivation support during the 7 week program.
It's very important that after training completion, the teachers are
motivated and committed to implementing the program in their
classroom. We want the teachers to deliver the whole Food Heroes
program from start to finish.

16. Teacher Training: Opening
Questions
•How to get teachers excited about teaching Food Heroes. Make
discovery phase more exciting.
•How to gamify the 4 hour workshop?
•What is the experience after the 4 hour workshop, while they are
teaching over the year?
•How do we deliver the package of curriculum materials to the
teachers? How do we best present the materials to teachers? Both
training materials and students' in-classroom use materials.
•How to get teachers excited about taking the workshop, so they
encourage other teachers do it?
•How can we turn teachers into advocates? How do teachers
advocate to other teachers in other schools to use Food Heroes
throughout the 7 week program, in a casual conversation? "Hey look
at this video.”

17. What does teacher training look
like in most schools?
http://yukaichou.com/fh-teachertraining

18. What is teaching in China like? And how are
teaching materials implemented into curriculums?
http://yukaichou.com/fh-edu-system-1

19. What are the benefits to the changing
curriculums? What are they designed to do?
http://yukaichou.com/fh-edu-system-2

20. What is the role of social media like
WeChat in the education system?
http://yukaichou.com/fh-edu-system-3

21. How are teachers diversifying the
content of their classes?
http://yukaichou.com/fh-edu-system-4

22. How can we get teachers (and schools)
more excited about health education?
http://yukaichou.com/fh-edu-system-5

23. How can we extracurriculars connect
to health and community?
http://yukaichou.com/fh-edu-system-6

24. Making Your Best Shot
• To the best of your ability, create an experience/design that
satisfies as many of the above requirements as you can
(Strategy Dashboard, Ideation, Wireframes, open
questions)
• These are difficult challenges, so it’s ok if you cannot
address all the issues above. The further you advance, the
better chances of becoming a Finalist
• If you have any questions that require further clarification,
you can ask that in Octalysis Explorers Facebook Group
(Please give context on which one you are working on)
https://www.facebook.com/groups/octalysis/
• Deadline: Send your submission to erik@chouforce.com
by Dec 20, 2017.

25. Challenge II:
12 Month eCommerce
Subscription Box

26. 12-Month Subscription Box
Food Heroes already has a great 7 week program for the
Kindergarteners. But once the 7 week program ends, we want to
make sure they continue to be excited about Food Heroes and live
healthily throughout.
This also serves as an ongoing monetization strategy to keep the
organization sustainable.
The Food Heroes Adventure Box is designed to engage the
Kindergartners and involve the family. It will be a 12-month
Subscription Model ordered online by the parents. These boxes can
be used in any family scenario, independent of classroom use. In
many cases, grandparents or parents might want to gift this item
for birthdays.

27. Review the 7 Week
Food Hero Program
You will see placeholder designs of the current
planned collaterals, assets, printouts, card games for
the Food Hero 7 Week Program. The Subscription
Model should be in a similar theme and enrich the
gameplay especially if the kids have been through
the 7 Week Program.
http://yukaichou.com/
FoodHeroesDesign

28. The Challenge
Design a 12 month program where the subscription box will be delivered to
the households once or twice a month.
Creative
Some questions to answer: What do you get in each box? How to include
elements that are fun for the whole family, and not just for the kid? What are
the components, and how can these be developed in a cost-effective manner?
Could the games double as dining area decor? Are flashcard products an
option? Could you create a storybook and the characters within that
narrative? Could you create puzzles to solve over time? What about bonus
games that are downloadable online? What about birthday party gift boxes?
Marketing / Distribution
How will people discover it? Gamified marketing plan for selling
subscription box. Potential website design for ordering. Upselling to other
products online. Can we create a peer to peer design, where the box is more
effective when bought together and played together with friends?

29. Making Your Best Shot
• To the best of your ability, create an experience/design that
satisfies as many of the above requirements as you can
(Strategy Dashboard, Ideation, Wireframes, open
questions)
• These are difficult challenges, so it’s ok if you cannot
address all the issues above. The further you advance, the
better chances of becoming a Finalist
• If you have any questions that require further clarification,
you can ask that in Octalysis Explorers Facebook Group
(Please give context on which one you are working on)
https://www.facebook.com/groups/octalysis/
• Deadline: Send your submission to erik@chouforce.com
by Dec 20, 2017.

30. Good Luck & Have Fun!

31. Challenge:
Food Heroes Design Challenge