Chef Koochooloo is an AI-powered technology product for kids 5-12 years old in early childhood education (science, health & language development). With a focus on engaging kids and in particular 'girls' in STEM, Chef Koochooloo empowers children to engage with healthy ingredients and cooking, while providing educational, social, and emotional fulfillment that lasts until adulthood. Chef Koochooloo is looking to raise 1.5 Million dollars

1. Cook to Learn
Layla Sabourian
Our Mission
To excite kids & educators about discovering the world through healthy,
collaborative cooking classes, enriched with STEAM (Science, Technology,
Engineering, Arts, and Mathematics).
Chef Koochooloo
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2. Problem:
• Childhood obesity rates are rising.
• Test scores are decreasing.
• Children are becoming more depressed.
Childhood obesity is linked to poor grades
& depression -www.TIME.com
Solution:
Chef Koochooloo is an international educational platform that teaches
kids Math, Science and Geography through cooking, via an innovative
mobile application and curriculum aligned to the Next Generation
Science Standards (NGSS) and Common Core Science Standards
(CCSS).
Chef Koochooloo’s integrated approach to learning through healthy
international cooking, educates the whole child and ensures students
are challenged academically and prepared for participation in a culturally
sensitive environment. The essence of a “21st century skill”, the
curriculum emphasizes the attitudes, knowledge, and skills needed to
live and work in today’s interconnected world.
As students discover the origins of ingredients and recipes, and are
introduced to tasty healthy treats, they become more empathetic and
engaged towards the people and cultures they are discovering.
Chef Koochooloo
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3. Based on a survey of
1000 participants (parents) after 10 lessons.
Why do parents love us?
Happy, Smart, Students
We have already witnessed significant impact on:
•Attitudes: This includes openness, respect, and
appreciation for diversity; valuing of multiple
perspectives, including an awareness of the
cultural influences that shape their own and
others’ perspectives.
•Knowledge: Children’s ability to understand
global issues and current events; including the
blockchain of food and its effects on social
inequities locally and globally.
•Health: From warding off obesity to improved
grades, teaching healthy eating habits at a young
age can impact many facets of a child's life: a
child’s future, health and wellness.
•Improved Test Scores: Healthy diets improves
cognition, concentration, and energy levels,
positively impacting academic performance
among school-aged children
Chef Koochooloo
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4. Results of 11 NSF Funded Efficacy Pilot Studies
NGSS / CCSS ELA / ELD
Chef Koochooloo
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5. Product Snapshot: Language Arts
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Product Snapshot: Math and Science
Chef Koochooloo
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6. Primary Customer Segments
• Elementary Schools in USA: 35.6 million
students
• Home-Schooling Parents
in USA: 1.8 million students
• Elementary students around the world:
55.5 million
Key Stakeholders
● Superintendents
● School Boards
● Teachers
● Curriculum Builders
● PTA
Influencers/ Recommenders
End Users
● Parenting Clubs
● Education Leaders
● Educational Conferences
● Newsletters
● Students
● Teachers and Parents
Business Model
Customer Segmentation
Direct Sales to Schools, Learning Centers
and Home Schooling Parents
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Competitive Analysis
Patented
No.9,728,098 B2
IS
Competitive Advantage
Chef Koochooloo

7. Global market opportunity Traction
Revenue since inception = $256k Total Users: 9,000
30 Schools : 605 Paid Students
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$90 Billion
Spent in 2017 *
* NCES
**MDR
0.04%
0.26%
$47 Million
3,977
schools
5 years
7
Expected to grow to $103
Billion (by 2020)
CHEF KOOCHOOLOO
MARKET SHARE
GLOBAL EDUCATIONAL
EXPENDITURES
US EDUCATIONAL
EXPENDITURES
K-12 public schools
in 2015-2016: $12.8
Billion **
($263 / student)
AIM* - Accessible
Instructional Materials
Number of Schools Growth
75
Students
90
Students
140
Students
300
Students
63% gross
profit margin
17% operating
margin
15% ARR
Chef Koochooloo

8. • Inbound Marketing: Content, Digital,
Social
• Email Campaigns
• Direct Sales
• Conferences & thought Leadership
• Partnerships
Go-to-Market Strategy
1,800 attendees
19,000 attendees
3,000 attendees
Risk # 1:
Increase of teachers’ workload
Advantage: By ensuring the curriculum is aligned clearly with
standards they are trying to adopt (NGSS, NCSS, Common
Core), we help teachers include this in their weekly plans.
Risk #2:
Teachers have no time to shop for ingredients
Advantage: Ensure we have a partnership with Amazon
Fresh, Google Express, or Instacart in place, and the app
allows
for delivery of fresh food.
Risk #3:
Education Market is hard to penetrate
Advantage: Already built relationships with influential
innovative schools that inspire other educators
Business Model Risks
Chef Koochooloo
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9. USA Expansion Plan
Elementary schools in need of ELD and
Social Science & NGSS aligned curriculum:
Incorporation in curriculum
Rapid adoption of the App
Our plan:
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CA: 6,193 schools
NY: 4,763 schools TX: 5,584 schools
MA: 1,854 schools
Next Focus…
Personalization through
Adaptive Learning
Chef Koochooloo

10. 2019 2020 2021 2022 2023
Revenues 6,379,086 13,950,289 22,776,602 33,800,949 46,840,897
Cost of Good Sold (4,341,824) (8,083,056) (11,059,693) (13,522,191) (16,826,817)
Gross Profit 2,037,261 5,867,232 11,716,909 20,278,758 30,014,080
Salaries (1,081,419) (1,618,375) (1,714,921) (1,789,505) (1,830,597)
Marketing (360,000) (360,000) (360,000) (360,000) (360,000)
Prof Services (3,000) (3,000) (3,000) (3,000) (3,000)
Legal (15,000) (15,000) (15,000) (20,000) (30,000)
IT Costs (24,000) (24,000) (24,000) (24,000) (24,000)
Travel & Ent (45,000) (45,000) (45,000) (45,000) (45,000)
Operating Expenses (10,000) (13,000) (13,000) (13,000) (13,000)
Office Expenses (20,000) (38,000) (38,000) (38,000) (38,000)
Total Expenses (1,558,419) (2,116,375) (2,212,921) (2,292,505) (2,343,597)
Net income (pre tax) 478,843 3,750,858 9,503,989 17,986,253 27,670,483
Taxes (100,557) (787,683) (1,995,770) (3,776,960) (5,810,543)
Net Income 378,286 2,550,583 6,462,712 12,230,652 18,815,928
Profit Margin % 6% 21% 33% 42% 47%
Forecasted Number of School
Forecasted Income Statement
Finance and Investments Forecast 2019-2023
Expense
Developer 240,000
Designer 160,000
Marketing 360,000
Curriculum Development 100,000
Sales and Support 375,000
Founder & Overhead 265,000
Total 1,500,000
$1.5 million Seed Investment Sought

11. 1111
Founders Advisors Crew
The Team
Layla Sabourian
CEO/ Founder
Antoine Tarwe
CTO
Delarai Tarwe
Chief Chef Officer
Dr. Michael Brenner
Prof of Science and Cooking
Dr. Kip Tellez
Dean of Education
David MacLean
CFO
Diana Ortiz
Curriculum
Masoud Pezeshkzade
Full Stack Developer
Serena Wei
Marketing Specialist
Intern
Chinenye Emejulu
Content DesignerEntrepreneur and marketer,
(former educator) with a
background in Go-to market
strategies for tech giants.
Now 9, Delarai is one of the
world’s youngest entrepreneurs,
and the inspiration and force
behind Chef Koochooloo
Technologist and economist,
with experience in design and
development of technology
products
He developed the popular Harvard
class, "Science and Cooking" to teach
scientific principles that form the
foundation of cooking.
Navid Ahamdi, Ph.D
Software Engineer, Lead
Experienced software
engineering team leader at
Dropbox. Founder of
Actimator.
Finance and Accounting
expert, driven to
develop strategies and
implement change to
increase profitability,
improve efficiencies and
reduce risk
Chair in the Education
Department at UC Santa Cruz,
where he currently directs the
MA/Credential program.
Content Designer with a
Bachelors in
Communications &
Graphic Design
Software developer
currently working as a
mobile developer.
Chef Koochooloo
Instructional
Designer and
Former entrepreneur
with 10 years of
Online Education
Expertise
Tom Kalinske
Chairman at Global Education
Learning, former CEO of
LeapFrog, Knowledge
Universe, Sega, Matchbox,
and Mattel

12. Funding Needs Terms of Investment
● Technical Solution Functionality
● Scalability Extensions
● Sales and Marketing
● Curriculum Expansions
● Innovation
Seed investment Needed: $1.5M
Funds we already raised: $300K
(Non-dilutive)
● $1.5 Million Seed Funding
● Safe/Convertible Note
● 3 million Price Cap
(20% discount)
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13. Key Partners
1. Educational Institutions:
Primary Schools, School Districts
• Customers
2. Community Centers & Events:
Health, Activities, Boys and Girls Club of
America, (YMCA) Jewish Community Center
• Customers
• Brand recognition
• Volunteers
3. Parenting Clubs: (Mountain View Moms,
Spanish Speaking Moms, PTA)
• Customers
4. Media: Local TV Channels focused on
entrepreneurship and cooking programs,
parenting magazines
• Customer outreach
• Population/Subject focused marketing
5. Food Brands:
Brand recognition can be acquired in both
directions with proper food brand partner
and/or health advocates.
• Box Top supplier/recognizers
6. Grocery Delivery Services:
AmazonFresh, Google Express, Instacart
(in-app food & material purchases)
• Ingredient Suppliers
6. Data Scientists: (Intel)
Early childhood education data.
• Geographical interests
• Innovative TEAM teaching methods
Key Activities
1. Align curriculum of 1st
and 2nd
grades science,
technology, engineering, arts, mathematics (STEAM)
2. Discover competitive apps that have alignment with
NGSS curriculum
3. Add comparison or progress appraisal (Separate
dashboards for teacher and students versus one
dashboard for all)
4. Obtain a portable kitchen designer/supplier
5. Pursue more pilot customers
6. Gain approval from County Health Department
Key Resources:
FINANCIAL
• Partnerships with Apple and Google
• Money to pay for the app and ingredients
• Revenue from current business and NSF funds
INTELLECTUAL
• Patent
PHYSICAL
• Community of users
• B2B (Schools)
• B2C (Direct to Customer Sales through the app)
• Great skilled and experienced team
Cost Structure
Key Activity Costs:
• Curriculum advisors
• Software Development for app
Key Resource Costs:
• Patents
• Recruitment
• Costs related to corporate partnerships
Fixed Costs:
• In-company employee salaries
• Office rental
Variable Costs (dependent on number of schools in
program):
• Teacher commissions: $20/class
• Ingredient costs: $10 budget/class
Value Proposition
Customer:
Educational Institutions
Problem:
• Teachers are struggling to find ways to
integrate NGSS standards, Common Core and
NCSS standards into their lesson plan
• Teachers have a hard time assessing each
student’s progress
• Educators have a challenging time keeping
students engaged
• Teachers don’t have enough basic knowledge of
social sciences and STEM
Need:
• Solution that optimizes teaching NGSS,
Common Core, and NCSS Social Studies
standards in a fun and engaging way
Customer:
Parents/ Schools
Problem:
• Kids are picky and unhealthy eaters
• Kids are not learning core academic subjects at
school
Need:
• Fun ways to be more involved in their child’s
education & diet
Value:
• Chef Koochooloo curriculum brings family and
classroom together to learn about the world
through healthier cuisine.
• Meets math, science, social science standards
as defined by NGSS, NCSS and Common Core.
Customer Relations
GET
• Direct & Indirect Sales
• Social Media Campaigns
• Attend and pitch at conferences and events on
topics of diversity and STEAM
KEEP
• Offer learning results & Data
• Share Progress Reports
• Satisfy and delight students and teachers
• Provide parents with engaging records of kids
enjoying class
GROW
• Thought leadership
• Share pilot results with new and struggling schools
Customer Segments
B2C:
• Parents of kids in elementary school: 35.6 M
• Home schooling Parents: 1.8M
B2B:
• Primary School District: 98 ,000
• Administrators
• Curriculum Designers
• Instructional coaches
• Elementary School teachers: 3.2 M
• Nutritional Science mandates in Middle
School Classrooms
Channels
• Teaching Channel -
https://www.teachingchannel.org/
• Word of mouth among teachers
• Suggestion by Colleagues
• Search Engines
• Partners & School Leadership
• K-12 News, Lessons & Shared Resources
• Webinars
• Email Campaigns
• Education Publications
• Trade shows and Conferences
Revenue Stream
Freemium Consumer model:
• Based on our current pattern, we expect 71% of our
revenue to come through our B2B channels, and
29% through our B2C solution.
License & Subscription model:
• Our B2 customers would be willing to pay a
subscription fee for a premium version of our app, if
we find an easy way for them to teach NGSS, NCSS
and Common core standards
Subscription with Ingredients:
• $10,000/school/year
• Year 1 – 625 schools = $6.6 M
• Year 2 – 1,310 schools = $14 M
• Year 3 – 2,067 schools = $22.8 M
• Year 4 – 2,968 schools = $33.9 M
• Year 5 – 3,977 schools = $47.1 M
Business Canvas
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Chef Koochooloo

14. Books and TV SeriesPortable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
Rate restaurants on how
healthy their menus are for kids
● Partner with restaurants Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
○ Already working with Mazda
○ publishing house
○ How unique: Incorporates math,
food-science, and geography
in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
Future APPS focused on nutrition, and
language learning
○ Teach label reading
○ Apps for Middle & High Schools
Future Vision: Expanding Product Range
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Chef Koochooloo

15. LAYLA SABOURIAN-TARWE
Founder/CEO
E: LAYLA@CHEFKOOCHOOLOO.Com
T: +1-650-463-6041
THANK YOU!