This document provides information about the Level 1 Octalysis Certificate challenge. It begins by welcoming the reader and stating that the challenge will test their competency in applying the Octalysis Framework fundamentals. It then outlines the requirements for Level 1, which include summarizing an experience, defining aspects of the Strategy Dashboard, analyzing the current experience with an Octalysis graph, and brainstorming new features in 8-19 slides. Rewards for attaining the certificate include prestige, EXP, coins, and potential job opportunities. Testimonials from previous certificate holders praise the framework for changing their perspectives.

1. October, 2020

2. Welcome
Level 1
Hi Octalysis Primer,
You have watched many videos on the Island, discussed your new knowledge
on Slack and impressed your friends with your understanding of Octalysis.
Now it is time for a Challenge, an Octchallengis!
Here, you have the chance to apply your Octalysis knowledge and get official
feedback from an expert to learn from and help you on your path to mastery.
The best way to learn is to apply your knowledge and you can do that here.
For a level 1 you must display competency in the usage of the fundamentals of
the Octalysis Framework. It is not meant to be quick, nor easy. It is meant to be
rare and prestigious.
If you have any questions, reach out to myrte@chouforce.com.

3. TheOctalysisCertificate
The Octalysis Certificate is the official badge of honor by Yu-kai and his team to validate that
someone has the proper understanding and skills to wield the Octalysis Framework.
Instead of taking an easy multiple-choice quiz, like many other certificates require (sometimes
after a $1000+ payment), the Octalysis Certificate is earned by submitting a free form design.
Following the Octalysis Strategy Dashboard, an Octalysis Analysis and Brainstorming.
This is the type of work and discipline that true experts and designers use in real life projects
to improve the world.

4. WhatOthersSayAboutOctalysis
"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that
encourage people to do their best work. It should be required reading for anyone building, managing, or
collaborating with a team, community, or ecosystem.”
Susie Wee, CTO of Networked Experiences at Cisco Systems
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by
206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral
coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”
Andrew Landis, Founder & CEO of Lucky Diem
"Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional."
David Webster, Managing Director of IDEO
”Yu-kai is at the cutting edge of the field of behavioral design."
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

5. HowtoStart
• Buy the Certification Preparation on the Island and prepare yourself.
• Make sure you are currently a Premium Member of Octalysis Prime.
(If not, you can submit via email, along with a $100 [$200 incl. feedback]
PayPal payment sent to general@chouforce.com.)
• Pick an experience you are familiar with and want to improve.
(This cannot be something that has already been covered in any level
certificate submission, or was the subject of a Challenge.)
• To guarantee good quality, in both submissions and given feedback, Members
can resubmit twice. After this follows a 3 month waiting period to have time to
get educated more, starting at the date of the last received feedback.
• Read and follow the requirements on the next slide.
Level 1

6. Requirements
Level 1
• Shortly summarize the chosen experience.
• Define the following aspects of the Strategy Dashboard:
• Top 3 Business Metrics
• Player Types, with an Octalysis graph for the main Player Type
• Desired Actions for the Scaffolding phase
• Analyze the Current Experience (with Octalysis graph).
• Brainstorm new features (come up with new ideas or use existing game
techniques as inspiration).
The Octalysis graphs made for the main Player Type(s) and the Analysis of the
Current Experience are the main indicators for level 1 competency, but every
requirement listed will determine the outcome.
Submit your work as a PDF file of 8-19 slides to the Challenge Section. You can
expect feedback within 3 weeks.

7. RewardsandBenefits
Level 1
APPLYING
• On the Island: EXP in Core Drives 235
for every upvote.
• The opportunity to truly practice and
apply your Octalysis knowledge.
• Receive official feedback from an
expert.
• Help the community by letting them
learn from your submission.
• Learn new skills, like making human-
focused presentations.
* Yu-kai has been told by hiring managers that they saw applicants
with an Octalysis Certificate and interviewed them because of that.
ATTAINING
• On the Island: 1500 EXP in all 8 Core
Drives as well as 4000 Chou Coins.
• Prestige and recognition in the
Octalysis community and the outer
world as bearer of a level 1 Certificate.
• Job opportunities in Gamification,
Behavioral Design and User Experience
within many companies.*

8. WhatCertificateHoldersSay
Level 1
“The Octalysis Framework has changed my vision for life and human behavior. It made me see the world from a whole new
perspective. Attaining my Level 1 Octalysis Certificate is my the first step in becoming a better teacher with powerful
engagement techniques.”
Sameh Ibrahim Emam, Teaching Assistant at Future University in Egypt
“The Octalysis Framework is for engagement and gamification, what HTML is for the World Wide Web. On Octalysis Prime
anyone can learn to understand and improve real-life and digital experiences. Certification is the evidence that you are ready
to make school, workplace, events and life in general, more engaging and effective.
Sergio Ligato, Learning Designer, Blogger at gameifications.com

9. PRIMEON!
1 2
3
4
5
Unlocked when
40 people attain
Level 2.
View the Hall of Fame for Octalysis Certificate Holders
www.octalysisgroup.com/certificates-list/
View the Hall of Fame for Octalysis Certificate Holders
www.octalysisgroup.com/certificates-list/