1. For the excellent understanding and application of
Gamification Core Drives and Motivation
[Your Name]
is awarded this certificate in honor of achieving
THE OCTALYSIS FRAMEWORK - LEVEL TWO
standards and conditions for mastery
Yu-kai Chou
Octalysis Certificate of Achievement
003

2. ”Yu-kai is at the cutting edge of the field of behavior design."
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators
that encourage people to do their best work. It should be required reading for anyone building,
managing, or collaborating with a team, community, or ecosystem.”
Susie Wee, CTO of Networked Experiences at Cisco Systems
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings
per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being
able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn
his Octalysis Framework.”
Andrew Landis, Founder & CEO of Lucky Diem
WHAT OTHERS SAY ABOUT OCTALYSIS
"Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional."
David Webster, Managing Director of IDEO

3. Obtaining the
Octalysis Certificate
Hello Octalysis Primers!
Do you have your Octalysis Certification?
Many of you ave read Yu-kai's book, seen his TEDx talk, watched
his videos, and can even recite Octalysis knowledge over various
dinner tables and impress others with your knowledge.
But you also know that the best way to really, truly learn something
is to apply it.
This is the opportunity to prove yourself - to showcase to the world
you have what it takes to become an expert in Octalysis and
Human-Focused Design.
Don’t just settle on being a cook. Become a chef instead!

4. What is the
Octalysis Certificate?
The Octalysis Certificate is the official badge of honor by Yu-kai Chou and
his team to validate a certain individual has the proper understanding and
skills of wielding the Octalysis Framework.
Instead of just taking an easy multiple-choice quiz like many other
certificates (sometimes after a $1,000+ payment), the Octalysis Certificate
is earned by submitting free form designs and analysis powered by the 8
Core Drives of Octalysis. This is the type of work and discipline that true
experts and designers use in real projects to improve the world.
The Octalysis Certificate is not meant to be quick nor easy. It is meant to be
rare and prestigious. Holders of the Certificate truly will have skill levels
above those who don’t have it. Yu-kai’s consulting company The Octalysis
Group itself regularly reviews those with the Certificate to hire as
consultants and designers.

5. Benefits of the
Octalysis Certificate
Opportunity to truly practice and apply world-changing knowledge with
feedback
Understand if you have fully absorbed the knowledge vetted by an
expert
Prestige and recognition in the Octalysis Community and the outer
world
Job opportunities in Gamification, Behavioral Design, and User
Experience within many companies (Yu-kai has been told by hiring
managers that they saw applicants with the Octalysis Certificate and
interviewed them because of that).
Opportunities to join the international team of The Octalysis Group and
help some of the largest companies in the world like VW/Porsche, Lego,
Huawei, Microsoft, etc. with Gamification and Human-Focused Design.
No need to relocate while working with some of the brightest and most
passionate minds around the world.

6. How to Obtain the Level I
Octalysis Certificate?
1. Make sure you are a current member of Octalysis Prime (Non-OP Members can submit for a certificate with
a $100 payment sent to the PayPal address General@ChouForce.com along with the submission)
2. Pick a project you want to improve. It could be your own project, a product/on the internet, or a project from
an Octalysis Design Competition.
3. Apply the Octalysis Strategy Dashboard to this project and define the following: Business Metrics, Players,
Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives.
4. Analyze which of the 8 Core Drives is motivating the users towards the Desired Actions in the current
experience. Use the Octalysis Tool or your own methods to express your analysis.
5. Brainstorm how to increase motivation towards the Desired Actions through the 8 Core Drives. It can be
existing Game Design Techniques or brand new ideas.
6. Attempts on spreadsheets on how the pacing or economy could work (The “Battle Plan”) as well as design
mockups (Concept Wireframes) of the experience is a large bonus
7. Submit your work to the Challenges Section on the Octalysis Prime Island (Remember: each upvote by the
community earns Core Drives EXP too). Non-OP Members should send the submission to
general@ChouForce.com alongside payment.

7. How to Obtain the Level II
Octalysis Certificate?
1. Make sure you are a current member of Octalysis Prime and already have the Level I Octalysis
Certificate (Non-OP Members can submit for a certificate with a $200 payment sent to the PayPal
address General@ChouForce.com along with the submission)
2. Pick a project you want to improve. It could be your own project, a product/on the internet, or a project
from an Octalysis Design Competition. It cannot be the project you used for the Level I Octalysis
Certificate.
3. Apply the Octalysis Strategy Dashboard to this project and define the following: Business Metrics,
Players, Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives.
4. Analyze which of the 8 Core Drives is motivating the users towards the Desired Actions throughout the 4
Phases (Discovery, Onboarding, Scaffolding, Endgame) in the current experience. Use the Octalysis Tool
or your own methods to express your analysis.
5. Brainstorm how to increase motivation towards the Desired Actions throughout the 4 Experience
Phases via the 8 Core Drives. It can be existing Game Design Techniques or brand new ideas.
6. Attempts on Spreadsheets on how the pacing or economy could work (The “Battle Plan”) as well as design
mockups (Concept Wireframes) of the experience is expected
7. Submit your work to the Challenges Section on the Octalysis Prime Island (Remember: each upvote by the
community earns many Core Drives EXP too). Non-OP Members should send the submission to
general@ChouForce.com alongside payment.

8. What Certificate Holders
Are Saying
“The Octalysis Framework is a highly respected and widely recognized
design framework. I knew that getting the certification would help me
grow as an individual and is something I am proud to put on my LinkedIn.”
- Mike Finney, FinneyCanHelp.com
“I wanted to see if it could help me think differently about the levers we
could pull to drive better use engagement across the experience. It helped
confirm what I already knew - we had a lot of work to do.
- Jonathan Palay, CommercialTribe.com
You don’t really know something until you demonstrate to yourself that
you can usefully apply it. Intellectual understanding is nice, but using
your hands to design is better. That’s why I got my Octalysis certificate.
- Erik van Mechelen

9. Join the Club!
View the Hall of Fame for Certificate Holders

10. Prime On!