A crash course on creativity - assignment II

1. Observation Lab
Perth, Australia October 2012
Paul de Grijp

2. Very open entrance
Makes you feel welcome

3. Furniture on wooden baskets
• Gives a “market”
look, so people
think the fruit is
fresh and cheap
• Prices on
blackboards add to
the “market”
feeling

4. High ceilings
• Give a spacious
feeling
• A lot of light makes
everything shine

5. Security
• Camera’s are not
very visible, but
they are there!

6. Modern and stylish logo
• Summer collection
is showed
• Using words like “I
am the Collection”
to interact with
customers

7. Online presence
• The shop also
wants to interact
with its customers
online.

8. Smelly??
• The shops uses
vanilla fragrance as
this should make
customers feel
happy and buy
more!!

9. Happy colors
• They use bright
colors to make
people feel young
and happy!

10. Wanna play?
• The shop is very
open and makes
you want to touch ,
try (and buy) there
mobile phones!