1. Venture lab
Observation Lab
ARE YOU PAYING ATTENTION?
I will try to sumarize my impresions about the
oportunities hidden in diferent stores i’ve visited
last week-end.

2. Questions
Before you enter the store:
• Does the store draw you in? If so, how?
Yes, in some cases
• Is the door open or closed?
Due to air conditioning, most cases the door is closed
• How does this make you feel?
Is ambiguous it depends on what are back the door.
• How big is the sign lettering and in what font?
In most cases it was very BIG.
• What does it tell you about the store?
When the sign talk about a known brand it tells you

3. Questions
Environment:
Casa OBEN
• What is the color scheme of the store? How does this affect you?
One of the stores I visited was Casa Oben, it has a green and white
color schema which has a very attractive effect.
• What type of floor does the store have? How does this effect the
environment?
Most store floor are made of parquet, giving it a sophisticated effect
that attract you.
• How high is the ceiling? How does this feel?
In the entrance The ceiling is 20 feet and inside is around 9 feet high,
I fell very comfortable and secure.
• How brightly lit is the store? How does this affect you?
Is very bright because a dome and a very wide cristal windows. This
affect positively because you feel comfortable.

4. Questions
Environment:
Casa OBEN
• How loud is the environment?
Is very quiet and calm, you only listen the necessary.
• Is the store warm or cold?
Compared to the weather of the city the store is very cold.
• Is the store crowed with merchandise or is it sparse?
No the merchandise is very sparsed.
• Where is the cash register located?
Is located far from the entrance at the bottom of the store
• How visible is the store security?
There are not visible security
• How long do you want to stay in the store
Maybe all afternoon.