2. All ages - all people sweet scoop shop
Stop by, get your
favorite taste, enjoy
3. • Loud dynamic music,
happy people
• Colder than in average
store (conditions required)
• Smell of candy and
chocolate
• People have to go through
the whole store to get to
cashier
• Decorations that catch an
eye
4. - Convenient menu at eye level
- Tidy uniform for staff
- Customers follow the same
path
• A lot of customers, 95% of them come with purpose
and do purchase
• Treats and small theme gifts for age from 5 to 65
5. UVM BOOKSTORE
• Quiet, calm environment
• Central display table is catchy
• No doors, big entrance, spacious
• University scheme colors, light and warm lighting
• Easy-to-find cashier in the center
6. • Sale is far from
entrance, not
obvious
• Expensive items are
at eye level
• Relax shopping for students
and their parents
• Most are on mission, but
percentage of purchases is
not very high
• Impulse items near the cash
register
7. Low ceiling
Security is
pressed
not visible
down
FYE – music, movies, devices,
small electronics
8. • Crowed with merchandise, no feeling of particular order
• Loud weird music that distracts
• Male staff in uniform is in line with the store image
• Sale in front of the entrance
• Demonstrations available, customers can touch products
• Impulse items near the cash register
• Clientele – young people, along and with friends. Many just browsing
9. • Big catchy sign
• White background to better
supplement the variety of colors in
products
• Focused light
Perfumes
and
cosmetics
beauty store
10. Distinctive pleasant smell of perfumes and creams
Friendly, well-groomed staff in uniform
Immediate attention from staff
Samples, demonstrations
Single customers
11. SPENCER GIFTS – scary and
freaky
• The sign is offset by messy display
• No visible security
• Environment and products are very
well aligned
• Loud energetic music
12. • Touch, try, play
customers stay long
• Focus on sales items
• Young clientele,
people with friends
• Mix of expensive and
cheap items
• Young, freaky
staff totally
reflects image
• No central display
• Impulse items
near the cashier
13. • Big clear sign
• Well done floor , ceiling and wall design
• Quite, light background music
• Atmosphere: respect, confidence, no
hurry
• Nice smell of new clothes
14. • Respectful, well-groomed personnel
• Tons of products, yet not crowed
• Thoughtful product placement and displays
• Multiple cash registers for convenience
• More mature and experienced staff
• Focus on mid- and high end customers
• Sales are far away from the entrance
• Each brand and product group are
supported by proper decoration and
arrangement
• Customers spend quite a lot of time, both
browsing and seeking
