3. Simple Logos
• It appears that logos are far more simple than
they used to be because customers like to
know exactly what they are buying without all
of the fancy design.
4. Bright Advertisements in Front
• The bright advertisements on the outside of
the store give you a clue as to what’s on sale
before you walk in.
5. Large Lettering
• The stores had very large lettering in front.
This helps you to find the store without much
difficulty.
6. Flooring
• The flooring in all of the stores was concrete.
This made it easy to push the carts and
differed from the rest of the store.
7. Ceiling
• The ceilings are very high. This is because it
makes it feel like there is more room in the
store than there actually is.
8. Lighting
• It usually moderately lit so that you can see
everything in the store with great ease but not
so bright that it is uncomfortable to stay in the
store for long periods of time.
9. Audio in the store
• The stores play a soothing music, generally
country. This makes the store feel more
relaxed and people are more likely to
purchase items when they are relaxed.
10. Space in the Store
• There is enough space to look around and get
a cart into, but not so much space that people
want to loiter and hang out in the store. It’s
clear that the main purpose is to buy things.
11. Sale Items
• The items for sale are located all over the
store. Most sale products are with other
products that are like it or on a rack with a
huge poster explaining the sale.
12. Security
• The security is generally not very noticeable. if
there are cameras, they aren’t very easy to
spot.
13. Personnel
• The staff of the stores meet you right at the
door with a pleasant “Hi, How are you?” This
makes the store more relaxed and welcoming
which in turn, makes a customer want to
spend a greater amount of time there.
15. Impulse Items
• The are a few impulse items right at the check
out. They have products that everyone needs
located at the checkout so that they can make
a larger purchase than they planned.
16. Customers
• The customers walk in the store and
immediately go down the same path. Most
customers come in knowing what they want,
others browse. Customers are strongly
encouraged to touch the products. Most of
the customers are women varying in ages.
17. Conclusion
I have discovered that stores strategically place
items to make customers subconsciously look at
them. Also the advertising of the products is
designed to be more appealing. I also noticed a
lot of blue in the store and with further
research, I’ve discovered that blue is a calming
color and makes customers more likely to want
to stay in the stores longer.
