Stanford Online - A Crash Course on Creativity - Assingment 02

1. Are you paying attention?
Assignment – Observation Lab

2. Fornitura - Before enter the store
 Despites the open doors, the store isn´t very
invitingly.
 The sign is gold and shiny.
 Everything looks
expensive and old.

3. Fornitura - Environment
 The color scheme, type of
floor and ceiling are
patternized.
 It´s a very quite environment.
 The cash register is on
the back of the store.

4. Fornitura - Personnel
 I didn´t saw the sales persons initiating a
contact.
 They were very quiet and discreets,
according to the business model of the
store.

5. Fornitura - Products
 The first thing I saw was the wall clocks.
 There are no itens for sale.
 There is a central display with the most
common products.
 The most expensive products
are at the eye level.

6. Fornitura - Customers
 Most customers are alone.
 The customers don´t stay more
than 5 minutes in the store and
don´t touch the products,
because everything is behind
a glass.
 They don´t seen to be browsing

7. Fornitura - Oportunities
 They should spend less space with the wall
clocks, because they are cheap, draw to
much atenttion and make the store looks
old.
 Allow the customers to touch the products.
 Putting mirrors for the customers to
experiment the clocks.

8. Azul- Before enter the store
 The word “Azul” in
portuguese means
blue. I think thats why
everything in the
store is blue.
 Also because of that,
the sign lettering
didn´t caught my
attention.

9. Azul - Environment
 Everything is blue, except the floor.
 Quiet environment.
 There is no cash register.

10. Azul - Personnel
 The sales persons initiate contact quickly.
 The store looked
abandoned, beucase 3 out
of 4 desks were empty

11. Azul - Products
 They sell trip packages
 Some of the packages were
stated in the front of the store, but
most of them were in catalogs
with the salesmen.

12. Azul - Customers
 Different than expected, most
customers are young women
alone

13. Azul - Oportunities
 Use sounds of seagulls and waves to increse
the desire of the customers to travel
 Expose more trips in showcase, graduating
from the cheapest to most expensive, so the
person can easily choose the most suitable
for their standard of living and aim the next

14. Egames - Before enter the store
 Nice sign lettering.
 Full of games in the
showcase
 Tv with a PS3 on
drove me in

15. Egames - Environment
 Tv play game with out loud sound.
 Very bright and a little cold environment,
making me fell confortable. I could be hours
inside this store.
 Cash register on the back of the store.

16. Egames - Personnel
 Really nice salesmen.
 Seens to know a lot about their products.

17. Egames - Products
 First product noticed was the
consoles, second the games and at
last, the aceessories in the back.
 Didn’t saw any product for sale.
 Two tvs with demonstration!

18. Egames - Customers
 Most of the customers are young males
alone and they touch everything.
 They seen to be browsing.

19. Egames - Oportunities
 More tvs playing games.
 Put the acessories on the front of the
store, because it’s a oportunity sale.