3. FRY’S
MARKETPLACE
The unique and distinctive appearance of
the store immediately catches my
attention and draws me in and the door is
open.
4. Fry’s Marketplace
Environment
Fry's Marketplace
offers a spacious and
well-organized
shopping
environment that
surpasses traditional
grocery stores in size
and product range.
The store's vibrant
color scheme of red,
yellow, and white
creates a visually
appealing
atmosphere.
With a single floor
layout, the store
ensures a well-
illuminated shopping
experience, both
inside and outside.
The presence of
store security is
subtly noticeable,
without detracting
from the overall
ambiance.
Background music
enhances the
shopping experience,
contributing to the
pleasant atmosphere.
Personnel
◦ It takes about 30 seconds to 2 minutes
for a salesperson to initiate contact at
the self-checkout if you have any
technical issues. Most of the people
working there are young individuals
aged between 18 and 25. The
salespeople wear a uniform, which
consists of a black Fry's apron. They
align with the store's image and are
polite and patient.
5. Fry’s Marketplace
Products
◦ Fruit is the first product that I notice and
there is a central display table with the
weekly on sale product.
◦ The products arranged by categories. No
free samples. And they have impulse items
near the cash registers.
Customers
◦ Kids, family, elderly people, teenagers.
◦ Teens go directly to the in-store Starbucks
and other people just go where they want.
◦ Customer can tough the products as they
want, and they stay in the store around 15-
20 minutes.
6. Safeway
◦ As I approach the store, I am immediately
drawn in by the prominent food and drug
store icon displayed prominently. The
entrance door, which is automated, adds
to the convenience and accessibility. The
store's overall appearance confidently
conveys its identity as a food and drug
store.
7. Safeway
Environment
◦ Safeway stores offer a clean and well-
organized shopping environment with
spacious aisles and a layout that facilitates
easy navigation.
◦ The store has a bright and clean color
scheme, creating a visually appealing
atmosphere.
◦ The lighting is usually bright but comfortable,
ensuring good visibility for customers.
◦ Soft background music may be playing,
contributing to a pleasant shopping
experience.
◦ Safeway stores have a wide range of
products, including fresh produce, dairy,
meat, bakery items, and household essentials.
Personnel
◦ Safeway prioritizes cleanliness and maintains
a high standard of hygiene throughout the
store.
◦ Checkout counters are conveniently located
near store exits, and self-checkout options
may be available.
◦ The store employs friendly and helpful staff
members ready to assist customers with any
inquiries or needs.
8. Safeway
Products
◦ Signature (A product under the brand)
◦ There is a central display table with
featured product such as fresh-made cake,
seasonal fruit.
◦ The for-sale items is everywhere(gotta look
for it yourself)
◦ Least accessible and most expensive
(Alcohol aisle)
◦ Least expensive product (weekly sales)
◦ Impulse items: Yes
Customers
◦ Family, kids and senior
◦ Average age: 30-55, female > male
◦ Average time customers stay: 15-20 mins
◦ The customers can touch the products
◦ Up to 100% of customers purchase
products in the store.
9. COSTCO
-The store draw me
in with its bright
color logo.
-Open door
-It makes me feel
happy
10. Costco
Environment
◦ Bule, red and white color scheme
,warehouse-style layout, one floor
◦ Large and spacious shopping environment
◦ Bustling atmosphere, no music
◦ Bright lighting and good visibility
throughout the store
◦ They have self-checkout and cash register
◦ Store security in the front door and the
exit.
Personnel
◦ Takes around 2-3 minutes before a
salesperson initiates contact
◦ Salesperson treat everyone equally, and
use in-store product(Kirkland water)
◦ Ratio of salespeople to customers 1:1
◦ Age and gender: 25-50, male > female
◦ Costco vest uniform
11. Costco
Products
◦ Wine, nuts and toothpaste are the first
products that I notice
◦ There are multiple display tables with
featured products and the for-sale item is
everywhere.
◦ The products arranged by category and there
are free samples or demonstrations
◦ Least accessible location: cleaning products
◦ Most expensive product:
wine/furniture/jewelry
◦ Least expensive product: fruit/bread
◦ No impulse items
Customers
◦ Kids, family, senior and teens
◦ Age and gender: 5-60, female > male
◦ Customer normally walk in the same path and
stay 30 mins-50 mins
◦ Customers can touch the product
◦ 100% of customers purchase products in the
store
12. THE
HOME
DEPOT
-The store draw me in
with its bright color
logo.
-Automatic door
-Feel I can get any tool
in the home depot.
13. The Home Depot
Environment
◦ Warehouse-style environment (Home
improvement, renovation, plant, tools) with
high ceiling
◦ Busy atmosphere, cold environment
◦ Good visibility throughout the store
◦ Paint, flooring, kitchen and bath area
◦ Store security is in the front door
◦ I want to stay in Home depot up to 15 mins
Personnel
◦ No salesperson would contact you unless
you have any problems, and they treat
customer patiently and explain everything
you need.
◦ Ratio of salespeople to customers 1:4
◦ Salespeople have a uniform, and they use
the store products
14. The Home Depot
Products
◦ Flower is the first product that I notice
◦ No central display table with featured product
but they have samples, and the for-sale
product is in the corner
◦ The products arranged by category
◦ Least accessible locations: maintenance area
◦ Most expensive area: Kitchen area
◦ Least expensive area: outdoor product
◦ Most products are easy to find and there are
impulse items near the cash register
Customers
◦ Adult and old man
◦ Average age: 30-60, male > female
◦ People don’t walk in the same direction, and
they stay up to 30 mins in the store.
◦ Customers can touch the products
◦ 90% of customers purchase products in the
store
15. JOLLIBEE
-The store does draw
me in because of the
smell of the meal.
-The door is open
-The store tells me it is
a fast-food restaurant
16. Jollibee
Environment
◦ Vibrant and lively atmosphere, music on
◦ Brightly colored with a combination of red,
yellow and white color scheme
◦ One floor with there feet tall ceiling
◦ The cash register located in the center of
the store.
Personnel
◦ It takes 20 secs before a salesperson
initiates contact, w/ no script
◦ The salesperson treat customer equally
◦ Age & Gender: 17-25, female > male
◦ The ratio of salespeople to customers 1:1
◦ Salespeople aren’t using the store products
and they have uniform and that’s match the
store image
17. Jollibee
Products
◦ Chicken is the first product that I notice
◦ No central display table and cannot see how
the products arranged
◦ No free sample
◦ Kitchen is the least accessible location
◦ Most expensive product: Chicken combo meal
◦ Least expensive product: ice cream cone
◦ The prices of products are easy to find.
◦ No impulse items near the cash register
Customers
◦ Teens, adult
◦ Average age and gender: 16-30, Male>
female
◦ When customers enters the store, they tend
to walk in the same path. They stay around 20
to 30 mins in the store.
◦ They cannot touch the products an d this is
not encouraged.
◦ !00% of customers purchase products in the
store
18. IKEA
The store does draw me in
because of its design. The door
is open, and it makes me feel
excited.
19. IKEA
Environment
◦ Maze, simple & showroom concept
◦ Blue, Yellow and white scheme
◦ 2 floor (1st floor: warehouse and kitchen
tools, 2nd floor: food court and showroom)
◦ Bright inside, music on, warm store, good
visibility and no distinctive smell
◦ They have security walk around
◦ I normally stay up to 1 hour in IKEA
Personnel
◦ It takes up to 1-2 mins before a
salesperson initiates contact
◦ They treat customers equally and they use
store products.
◦ The ratio of salespeople to customer 1:3
◦ Age & gender: 25-50, Male> female
◦ People work in Ikea have a uniform and
they match the stores image
20. IKEA
Products
◦ Bookshelves is the first product that I notice
◦ Display table with featured products is everywhere
and no for sale items
◦ The products arranged by color
◦ There are lots of free samples
◦ Least accessible location: none
◦ Most expensive product: Furniture
◦ Least expensive product: 0.99 cent photo frame
◦ The price of the products are easy to find.
◦ They have Impulse items near the cash register.
Customers
◦ All age customers
◦ Average age and gender: 10-30, Female > male
◦ When customer enters the store, they tend to walk
in the same path.
◦ Customers stay at least 1 hour in the store, and they
can touch the product.
◦ 95% of customers will purchase products in the
store
