NOW - Consequences of objectifying women in advertisement
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With this presentation, explore the consequences of objectifying women in advertisements. So if next time, someone says, 'It's not a significant topic' or 'It happens', answer them hard. PerfumeCrush.com has raised it's voice. Join us at facebook.com/NOWthecause.
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1) The first work discussed working class women in late 19th century America, distinguishing between "charity girls" who accepted gifts in exchange for sexual favors, and prostitutes who accepted direct payment. It analyzed how sexuality and respectability varied among social classes.
2) The second work interviewed modern middle class sex workers who saw their work as an interesting career choice rather than necessity. They viewed themselves as "sex professionals" rather than prostitutes.
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that reinforces or deepens their understanding of gender by stressing four key points: critiques of binary thinking; intersectionality of gendered identities; the way that institutions and social processes as well as people are gendered; the way that gender is sexualized (and sexuality gendered) – segue into the need to include men in gender equality projects
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This summary covers key points from the seminar presentation discussing several academic works about sexuality and sex work:
1) The first work discussed working class women in late 19th century America, distinguishing between "charity girls" who accepted gifts in exchange for sexual favors, and prostitutes who accepted direct payment. It analyzed how sexuality and respectability varied among social classes.
2) The second work interviewed modern middle class sex workers who saw their work as an interesting career choice rather than necessity. They viewed themselves as "sex professionals" rather than prostitutes.
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This document discusses the objectification of women in advertisements. It defines objectification as representing an abstraction as a physical thing. Advertisements have become integral to modern life through TV and other media. The advertisement industry aims to satisfy clients. Women are often objectified in ads to make them feel inadequate and that products will improve their looks and attractiveness. This can negatively impact women's self-image and lead to issues like eating disorders. While objectification exists for men as well, women are more commonly fragmented and depicted as objects in ads. The document concludes that objectifying women in advertisements has become an ingrained social norm that is now difficult to change.
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Women in advertisements from 1950-2010 have increasingly portrayed unrealistic standards of beauty. In the 1950s, television was emerging and ads told women they were not good enough without products. By the 1960s, the average model weight was 91% of population norms. The women's liberation movement in the 1970s prompted adjustments but ads still targeted women with "slim" cigarettes. By the 1980s, model weight was 62% of norms. Today, the average woman sees 400-600 ads per day promoting beauty as an ideal, despite being based on lies and digital manipulation.
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The document summarizes research on teenagers' use of the social networking site Fotolog. The researchers analyzed 400 Fotolog profiles and 18 users' full albums. They found that teenagers engage in sexualized self-representation through usernames and photos, with girls focusing on beauty and intimacy and boys portraying active poses. Many girls presented themselves as objects for the male gaze. Both girls and boys reproduced traditional gender expressions from advertising. Relationships were often portrayed in traditional ways, with passion, violence, dependence and sacrifice. The researchers conclude that social media act as superpeers influencing teenagers' risk perceptions and practices in reproducing traditional gender values.Representation Theory
This document summarizes several theories related to representation. It discusses Laura Mulvey's male gaze theory, which argues that audiences view media through the perspective of a heterosexual male and that women are objectified for the male gaze. It also summarizes Richard Dyer's star theory, which proposes that celebrities are constructed by institutions for financial gain to appeal to target audiences. Finally, it outlines Tessa Perkins' discussion of stereotypes, noting that stereotypes are assumptions based on groups that can be both positive and negative.
Portrayal of women in visual advertisements
The document discusses the portrayal of women in visual advertisements. It begins by explaining how advertisements are designed to engage audiences and convince them to buy products. It then discusses how advertisements construct gender stereotypes, with women often portrayed as younger, fair, decorative sex objects or in traditional roles like homemakers. This reinforcement of stereotypes can negatively impact society by making certain perspectives the norm and objectifying women. The document recommends using advertising to empower women, forming committees to review ads, and increasing media literacy to understand gender stereotyping.
role of gender in mediaPresentation1
The document discusses gender representation in media in Pakistan. It notes that historically, women were not allowed to participate in media and faced challenges such as lack of family support and religious limits. However, some pioneering women journalists broke barriers, such as Shahida Qazi who became the first female news editor at PTV. Today, women like Asma Chaudhry and Asma Sherazi have prominent roles in television news. The document also discusses stereotypical portrayals of both men and women in media and the impacts such representations can have. It argues that countertypes promoting positive representations are needed.
Presentation1
The document discusses the role of gender in media in Pakistan. It notes that historically, women were not allowed to participate in media and faced challenges such as lack of family support and religious limits. However, some pioneering women journalists broke barriers, such as Shahida Qazi who became the first female news editor. Today, women face issues like male dominance, lack of merit-based employment, and harassment. The document also examines common stereotypes of women in media like focus on beauty and relationships, and of men like strength and independence. It discusses the impacts of such stereotypes including gender-based violence.
Gender in Media
This document discusses gender portrayal in media. It begins by introducing the topic and explaining the author's interest in exploring how gender is depicted in media and the negative influence it can have, especially on children. It then discusses several ways gender is commonly portrayed negatively in media, such as through sexual objectification of women, unrealistic body standards, and stereotypical gender roles. Several impacts of this are also mentioned, like low self-esteem and eating disorders. Examples are provided from various media like advertisements, magazines, television and movies. The document advocates for more positive and accurate gender representations in media to counter these harmful portrayals and influence.
FEMINISM.pptx
The document discusses the history and goals of feminist theory, which aims to understand and address the oppression and subordination of women in society. It provides definitions of key concepts in feminism like gender roles and outlines the purposes of feminist theory in developing strategies to liberate women by identifying the underlying causes of their oppression. The document also summarizes perspectives from several influential feminist theorists on developing feminist frameworks and applying theory to create meaningful change.
feminism theory
The document provides an overview of several key feminist theorists and concepts in feminist theory. It discusses the work and ideas of theorists including Dorothy Smith, Sandra Harding, Patricia Hill Collins, Carol Gilligan, Joan Brumberg, and Barbara Risman. Some of the main concepts covered include liberal feminism, Marxist feminism, radical feminism, socialist feminism, postmodern feminism, and doing gender. It also discusses Gilligan's work on gender differences in moral development and Risman's concept of "gender vertigo."
Ithiyori ye feminizimu
This document provides an overview of feminist theory and some of its key aspects:
- It defines feminism as the belief in social, political, and economic equality between sexes and the movement organized around this belief.
- The goals of feminism are to demonstrate women's importance, reveal their historical subordination, and bring about gender equity.
- There are several branches of feminist theory discussed, including liberal feminism focusing on social change through legislation, Marxist feminism viewing women's oppression through labor divisions, and radical feminism arguing that patriarchy is the basis of social relations and women's oppression.
- The document also profiles several influential feminist thinkers such as Dorothy Smith, Sandra Harding, Patricia Hill Collins
Ithiyori ye feminizimu
The document provides an overview of several key feminist theorists and concepts in feminist theory. It discusses the work and ideas of theorists including Dorothy E. Smith, Sandra Harding, Patricia Hill Collins, Carol Gilligan, Joan Brumberg, and Barbara Risman. Some of the main concepts covered are liberal feminism, Marxist feminism, radical feminism, socialist feminism, postmodern feminism, and doing gender.
Feminist theory
Feminist theory focuses on analyzing gender inequality. Themes explored in feminism include discrimination, oppression and patriarchy
Feminist Perspective by Muhammad Saud
Muhammad Saud Kharal
PhD in Social Science, Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya Indonesia
The gaze
The document discusses Laura Mulvey's concept of the male gaze, which refers to how audiences view characters in films from the perspective of a heterosexual male. Mulvey argued that the male gaze objectifies women, denying them an identity beyond their physical appearance, and positions women as passive objects for the male gaze. The male gaze reinforces patriarchal ideals of male dominance over women. While some have critiqued Mulvey's focus on gender binaries, her theory of the male gaze has influenced understanding of objectification and representation in media.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
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A Prime Location
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
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The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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NOW - Consequences of objectifying women in advertisement
- 2. • Sexual objectification is the experience of being treated as bodies • Objectified women are treated as bodies that exist for the use and pleasure of others • The body parts in this case represent the woman in particular
- 3. • Enables: – Employment discrimination – Sexual violence – Trivialization of women’s work and accomplishments
- 4. • Shame – Only 1 in 40,000 women meets the requirements for the size and shape of ideal woman – Comparing the actual body to the ideal body is a recipe for shame • Self-consciousness – Created when women internalize the observer’s perspective of their bodies – Women may worry about how they look when doing activities that require movements that draw attention to the body, as this increases the potential for objectification
- 5. • Anxiety – Being female in a culture that objectifies women creates many opportunities to feel anxiety – Concerns for checking and adjusting one’s appearance cause appearance anxiety – Since sexual onjectifi9cation is a key component of sexual violence, women must be more attentive to the potential of sexually motivated bodily harm – which leads to anxiety
- 6. • Visual Media portrays women as if their bodies are capable of representing them • Dominant while male culture controls these images • These images have become a part of our culture and are unavoidable • They affect all women in some way
- 7. • Advertisements show males looking directly at their female partner more often than the reverse • Men tend to be portrayed in advertisement with an emphasis on the head and face, while women tend to be portrayed with an emphasis on the body
- 8. • Most of the existing literature about the objectification of women focuses on white middle-class girls and women, overlooking diversity • Examining the different ways in which women of color are depicted in advertisement is important, as not all women experience, and therefore respond to, sexual objectification in the same way
- 9. PerfumeCrush.com has raised its voice against OBJECTIFICATION of Women with the campaign:
- 10. @facebook.com/NOWtheCause And together we can bring this subject to the notice of those who has been negligent of its consequences