2. “Advertisements guide thinking, action, and behavior
as people come to accept mainstream ideas through
visuals. The most crucial of these is what it means to
be a man or woman. Ideas about how to feel, dress,
look, and behave, and how to interact with other men
and women is the bedrock of culture in which we
live.”
- Pamela Morris
3. Commercials, billboards, and print ads, shape the way men and women
should be in accordance to society.
Advertisers give us gender specific advertisements to tell us what it is
like to be a man or women.
Society has caught on to concepts of what traditional roles in gender
should be.
Uses them to advance their products and reach consumers.
GENDER DEFINING ADS
4. Carved the path for many product advertisements even if the actual
demographic itself seems invulnerable.
Ads supply gender stereotypes intentionally to persuade consumers.
Men and women reach out to products and ideals of what the
marketers are selling because of the significance and representation of
the gender.
Advertisers use stereotypes to draw in the targeted end users.
STEREOTYPES
5. Have taken a “stay at home” role in advertisements.
Shown using products that relate to these functions and tasks defined
by our society.
Depicted as having very fit bodies.
Rates as more attractive.
More likely to wear revealing clothing.
FEMALE STEREOTYPES
6.
7. Shown to show the product off better.
Portrayed as mere sex objects.
Be shown as the weaker section of society who can be easily carried
away by men.
Products can be compared to women’s bodies.
Shown to be fair and exceptionally thin.
WOMEN USED IN ADS
