Mobile devices are becoming ubiquitous, with over 5.6 billion mobile subscriptions in 2011 growing to an estimated 10 billion by 2020. Smartphones now number over 835 million, with Android phones growing by over 550,000 per day. This convergence of social, local, and mobile allows smartphones to act as supercomputers, enabling visual search and translation via apps like Google Goggles and Google Translate. Over 70% of smartphone users utilize their device to help with shopping and over 70% have made purchases as a result. Social networks now number over 1 billion users on Facebook and hundreds of millions on Twitter and YouTube, showing the importance of people and social interactions online. Google+ aims to better connect people through features

1. Pages + People
Obi Felten
Director of Consumer Marketing, EMEA
7 December 2011

3. 3 powers converging
So Lo Mo
Social Local Mobile

4. THE MOBILE WEB

5. 5.6b Mobile subs 2011
(vs 2b Internet users)
10b 2020

6. 835m smartphones
190m Android phones (+ 550k/day)

7. Mobile device + cloud =
A supercomputer in your pocket
Google VoiceSearch “Weather in Istanbul”
“£10 in Turkish Lira”
Google Maps Navigation
“Take me to the Hilton”
Goggles Visual search. Also use to solve
sudoku, interact with ads
Translate Talk to your taxi driver with
conversation mode
Goggles + Translate Take picture of
menu and translate it instantly
Google Wallet Pay, get loyalty points

9. The ultimate shopping companion
79% of
smartphone Internet
users use their
smartphones to help
with shopping.
74% have
purchased as a result
of using their
smartphone while
shopping.
9
Google Confidential and Proprietary

10. THE LOCAL WEB

12. 1
2

13. 40%
of mobile
searches
are local

14. Lo + Mo + So

15. THE PEOPLE WEB

16. 1
6

17. 800m Facebook users
300m Twitter users
100m people take a social action on
YouTube every week
40m Google+ users in first 3 months

18. 2007 2009 2010 2011
Launch & iterate:
Learning from our mistakes

19. Social is a core human behaviour
not a destination

20. 1998: PageRank

21. 2011: Social Search

24. Circles: Just like in real life

27. Don’t miss that important post

28. Choose who you share what with

30. Search

31. Hangouts: Connect face to face

32. Desmond Tutu + Dalai Lama hangout

33. Muppets hangout

34. CNNTurk hangouts

35. Google+ Pages

36. Fiat launches new car in a hangout

37. Charities

38. Celebs

39. Movie stars

40. Musicians: Tiziano Ferro album launch

41. PAGES + PEOPLE
= A BETTER WEB