The document discusses several best practices and policies for improving street safety, including: 1) Mothers Against Drunk Driving (MADD) has significantly reduced drunk driving crashes through high police enforcement, stiffer penalties, new technologies, and public education. 2) Sweden's "Vision Zero" policy aims to eliminate traffic deaths by 2020 through a refusal to accept loss of life from traffic and prioritizing safety over mobility. 3) Various programs and policies in New York City, London, and other cities have effectively reduced traffic fatalities and injuries through measures like speed cameras, red light cameras, lower speed limits, and targeted enforcement of suspended licenses.

1. Best Practices! New York City Safe Streets Campaign January 29, 2010

2. Sources: Orenstein, Marla R., Gutierrez, Nicolas, Rice, Thomas M., Cooper, Jill F., & Ragland, David R.(2007). Safe Routes to School Safety and Mobility Analysis. UC Berkeley: Safe Transportation Research & Education Center. Grundy et al, British Medical Journal, BMJ 2009;339:b4469 doi:10.1136/bmj.b4469; Swedish Road Authority. Safe Streets for Senior pedestrian fatality data is too early to tell. Possible minimum pedestrian fatality reduction by policy type

3. Mother’s Against Drunk Driving (M.A.D.D.) Founded in 1980 Since, alcohol-related traffic deaths in the U.S. have decreased 50% The basis for the MADD model is fourfold: »» High visibility police enforcement »» Stiffer punishments for repeat offenders »» Technology development »» Public education and support MADD has significantly reduced the number of drunk driving crashes that occur on roads nationwide, while at the same time creating a stigma and previously non-existent social taboo around the idea of drunk driving.

4. Sweden Vision Zero policy BACKGROUND In 1997, the Swedish National Parliament adopted a “Vision Zero” policy with the goal of reducing traffic-related deaths to zero by 2020 “ Vision Zero” applies to all traffic projects and policies in Sweden It is based on a refusal to accept human death or lifelong suffering as a result of road traffic and aims for a future society in which no one would be killed or seriously injured in road traffic. In 2001, the European Union Parliament passed a resolution to halve the number of road deaths in member countries by 2010.

5. Sweden Vision Zero policy PRINCIPLES OF SWEDEN’S VISION ZERO Ethics : human life and health are paramount and take priority over mobility and other objectives of the road traffic system; Responsibility : providers and regulators of the road traffic system share responsibility with users; Safety : road traffic systems should take account of human fallibility and minimize both the opportunities for errors and the harm done when they occur; and Mechanisms for change : providers and regulators must do their utmost to guarantee the safety of all citizens; they must cooperate with road users; and all three must be ready to change to achieve safety.

6. Sweden Vision Zero policy

7. Britain Road Peace charity Established in 1992 National organization that represents and supports road crash victims and draws attention to their rights Mission: "Our aim is to support and empower road traffic victims, to monitor the quality of the services they receive, and to stop future generations from becoming victims". Aims Offer high quality advice , information and emotional support services to people in the UK who have been injured in road crashes and to the families whose loved ones have been killed or injured in road crashes Act as a monitor for road victims' rights and the quality of service entitlements; act as an advocate for road victims' concerns and needs and lobby for minimum national standards of collision investigation and provision of medical treatment Campaign for an evidence based approach to road danger reduction, rather than the current body count approach Ensure that the road traffic victims' perspective is taken into account and inform the public, the communications media and all relevant policy makers about the true extent of road danger and its impact on the lives of those seriously injured, affected by fatality and on society Offer guidance and assistance to individuals and organisations working to reduce road danger and the suffering of road traffic victims elsewhere, especially low-income countries

8. Crash not Accident. Common myths in 'road safety' The truth regarding the misconceptions of road safety: victim blaming, risk compensation and seat belts. Casualty statistics and under-reporting Speed Cost to society Reversing the burden of proof in collisions involving vulnerable road users is one of Road Peace's key campaigns. Britain Road Peace charity Promoting cycling and walking Government road safety strategies Car crime and Home Office statistics Child road safety Drink driving Safety cameras Driver education Road design Campaigning for road danger reduction

9. Transportation Alternatives CrashStat Google Map of NYC Bicyclist injuries Pedestrian injuries Bicyclist fatalities Pedestrian fatalities 1995 – 2005 data Borough and Community District summaries Schools Parks

10. City of Palo Alto, CA Police Online Reporting: Traffic Complaint Form

11. City of New York Multi-Agency Bicycle Fatality and Serious Injury Report Analysis of 1996-2005 data Released September 2006 with a City commitment to: Add 200-miles of on-street bike lanes by 2009 Launch bike safety public awareness campaign (LOOK) Distribute free bicycle helmets to the public Add 40-miles of off-street greenway paths by 2010 Improve crash recording

12. New York City Bicycle Safety Coalition LOOK ad campaign Most bicyclist serious injuries and deaths occur at or near intersections

13. Transport for London THINK! ad campaign Think! It’s 30 for a reason - http://www.youtube.com/watch?v=Qm8yyl9ROEM Think! Crash - http://www.youtube.com/watch?v=UTS2i6U4Hmk&NR=1 Think! Kill Your Speed or live with it - http://www.youtube.com/watch?v=L7fhzDUOsxI

14. New York City Taxi & Limousine Commission Electronic Device Ban Enacted January 29, 2010 Rules Hands-free and hand-held phones prohibited for use while driving ALL distractive portable or hands-free electronics (iPods, portable game systems, etc.) capable of voice and/or text communications prohibited for use while driving Wearing a Bluetooth is prohibited Penalties: 3 strikes and you’re out 1st violation = $200 fine, 3 penalty points & course 2nd violation = $200 fine, 3 penalty points & course & 30-day suspension 3rd violation = $200 fine, 4 penalty points & revocation

15. Oregon Laws to Protect Vulnerable Road Users The Vulnerable User of a Public Way Act Enacted on January 1, 2008 What it does and why it matters: For the first time, officially codifies the idea that certain users of the roadway—pedestrians, cyclists, a farmer riding a tractor on the road, a skateboarder, etc.—deserve extra protections because they are at extra risk of injury or death if they are hit by a motor vehicle (they are “Vulnerable Roadway Users”) Drivers who fail to drive carefully and injure or kill a vulnerable roadway user face a series of civil penalties including Completion of a traffic safety course Performance of 100-200 hours of community service and Mandatory appearance in court. Plus, there is a $12,500 fine and license suspension, but the fine and suspension are waived if the safety course, community service and court appearance are completed

16. Germany School Zone Traffic Court In Hamburg, Germany, when drivers are caught exceeding the 30 mph speed limit in school zones, they have some explaining to do to local schoolchildren: Drivers caught exceeding the speed limit must submit to immediate questioning by the children who attend the nearby school. The drivers are asked to explain why they were speeding, and if they think, at the excessive speed they were driving, they could stop in time to avoid hitting a child in the road.

17. City of New York Red Light Camera Enforcement The State authorized the program in NYC in 1994 In 1994 - 18 cameras, 1998 - 30 cameras, 2002 - 50 cameras, 2006 - 100 cameras, 2009 – 125 cameras NYC has 12,300 signalized intersections!

18. Speed Enforcement Cameras Pedestrian injury severity vs. vehicle impact speed Non-injuries Injury Fatality

19. Speed Enforcement Cameras London According to the British Medical Journal, the number of deaths in a test corridor in London were reduced threefold, from 68 to 20, and the number of serious injuries fell by over a quarter, from 813 to 596 after speed cameras were installed. Portland, OR On one street in Portland, 88% of vehicles traveled in excess of 11 mph or greater over the speed limit. After eight deployments of speed cameras, only 12% of vehicles were traveling 11 mph or greater over the limit.

20. Speed Enforcement Cameras Washington, DC Percent of vehicles traveling over 10mph above the speed limit

21. British Medical Journal: 20mph zones in London Based on 2000-2006 estimates, 20 mph zones prevented 203 casualties each year , of whom 27 would be killed and seriously injured and 51 would be pedestrians . If 20 mph zones were extended to all other minor and residential road segments in London, there would be potential for a further reduction of 692 casualties , including 100 killed or seriously injured and 114 pedestrians each year . “ This study provides detailed evidence to suggest that 20 mph zones are effective in reducing the risks of casualties in a major metropolitan area, especially with regard to serious injury and death, and that the benefits are greatest among younger children… this evidence supports the rationale for 20 mph zones not just in major cities in Britain but also in similar metropolitan areas elsewhere .”

22. ??? Police give the Sheriff’s office a list of the 100 worst suspended license offenders who own cars Secret enforcement sites are set up In 13 months: »» 2,379 arrest for unlicensed driving »» 8,379 summonses to people for driving without a license Every police precinct gets a list of all drivers with 100 or more license suspensions Each day, the department deploys 4 units who look for offenders, staking out their homes »» 11 drivers arrested, each with at least 20 suspensions ???

23. New York City, 1994 !!!

24. New York City 2010: It’s up to us!