NUS Business School Alumni
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This presentation is the Participation of NUS BSA activities among current undergraduates. It also provide recommendations to the defined problems * This was done during our ES2002 module. This upload is for sharing purpose only I would like to credit Mak Li jiuan Edmond Tan Ethel Jiang Lin Yao
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NUS Business School Alumni
- 1. Prepared By: Bryan Lee Mak Li Jiuan Ethel Jiang Lin Yao Edmond Tan
- 2. Introduction Problems Recommendations Summary Q & A
- 3. Recommend solutions on how we may increase the awareness of currents students by making use of the appropriate communication channels for you
- 4. A Straits Times article last August revealed that less than 5 per cent of alumni from NUS and NTU give back to their alma mater. A Straits Times article last August revealed that less than 5 per cent of alumni from NUS and NTU give back to their alma mater.
- 5. So if I were to contribute as an alumnus, it would definitely be to these two areas. So if I were to contribute as an alumnus, it would definitely be to these two areas. Jonathan Kwok, 24, is an honors student in economics at NUS USP and my hall have given me fond memories that will stay with me for years to come. USP and my hall have given me fond memories that will stay with me for years to come.
- 6. 52% of the respondents are willing to contribute
- 9. 1. Get close to the current students Face-to-face interactions Understand students’ needs better “I will be interested in participating in Alumni Activities that includes undergraduates.”
- 10. 2. Take care of existing alumni, while getting new alumni Word-of-mouth 3. Develop an encompassing image
- 12. 1. Concentrate on using Emails 24respondents ranked email as their MOST PREFERRED choice
- 13. 2. SMS as an additional channel of communication 1/3 of respondents ranked SMS as their MOST PREFERRED choice
- 14. Popular ModePopular Mode ConvenientConvenient Reach out to the massesReach out to the masses BenefitsBenefits Cost-effectiveCost-effective
- 15. Increase Provision of Information 1. Provide more information on: Career Services Networking sessions Merchant/dining privileges
- 16. Increase Provision of Information 11 0 27 21 9 14 9 0 5 10 15 20 25 30 Business School Alumni Privileges Numberofrespondent Lifelong AlumMail OverseasMission Netw orkingSession CareerServices MerchantDiningPrivileges Invitationstoexclusiveevents None of the above Awareness of Business School Alumni Privileges
- 17. Increase Provision of Information Services and Privileges that students would like more information on
- 18. Increase Provision of Information 2.Ensure timely information of services and privileges to be provided through effective communication channels.
- 19. Increase Provision of Information
- 24. More encompassing image 1. Proper management of Communications 2. Broaden the scope of the Alumni news
- 25. 3. Emphasis other ways of contributing back to the school
- 26. Benefits 1. Avoid the misconception about its image and purposes 2. Demonstrate the social impacts of Alumni Activities 3. Inspire students to join BSA upon graduation and contribute back to the School
- 27. 1. Increase awareness level 2. Create a brand image for BSA 3. Build a closer & stronger relationship 1. Increase awareness level 2. Create a brand image for BSA 3. Build a closer & stronger relationship 1. Improve marketing strategy 2. Streamline communication modes 3. Increase provision of information 4. Revamp BSA’s image 1. Improve marketing strategy 2. Streamline communication modes 3. Increase provision of information 4. Revamp BSA’s image Recommendations Benefits
- 28. ThankYou!
- 29. Cost of implementations – BSA’s resources (even if its expensive, emphasize that it’s a good investment) Which is more likely to be effective? How long do we have to wait to see the results? (5 years? 10 years?) What are the criteria we will measure our success against Questions about survey (who we surveyed, how we did it..)
Editor's Notes
- Good evening ladies and gentlemen, Thank you for giving my team and I the opportunity to take on the research problem on behalf of BSA. Before I move on, let me first introduce my group mates. We have Li jiuan , Ethel, Lin Yao and Edmond. We understand that poor participant rates from current students has been a problem for BSA. Today Our purpose here is to share our key findings and highlight possible recommendations for the problem. Now let bring you to a quote from straits time reported last august. We move on to a more recent news 16 Feb 2009, this article speaks on What will it take for alumni to give back? . And we have Jonathan Kwok from NUS highlighting he would contribute as an alumnus. To add to the good news, we have 52% of respondent from our studies showing they would be interested in contributing back to school. In our research studies among 50 current students in business school we will make recommendations to our finding and that brings me to our outline.
- Good evening ladies and gentlemen, Thank you for giving my team and I the opportunity to take on the research problem on behalf of BSA. Before I move on, let me first introduce my group mates. We have Li jiuan , Ethel, Lin Yao and Edmond. We understand that poor participant rates from current students has been a problem for BSA. Today Our purpose here is to share our key findings and highlight possible recommendations from the study. Now let bring you to a quote from straits time reported last august. We move on to a more recent news 16 Feb 2009, this article speaks on What will it take for alumni to give back? . And we have Jonathan Kwok from NUS highlighting he would contribute as an alumnus. To add to the good news, we have 52% of respondent from our studies showing they would be interested in contributing back to school. In our research studies among 50 current students in business school we will make recommendations to our finding and that brings me to our outline.
- Now let show you recent news article that are relevant today issue. Further to this …Thru our research we have indentify 4 key issue that contributes to weak contribution from current student.
- Now let show you recent news article that are relevant today issue. Further to this …Thru our research we have indentify 4 key issue that contributes to weak contribution from current student.
- Our first recommendation looks at low awareness by li jiuan Following that ethtel look into Ineffective communication channels And li yao will focus Insufficient information While edmond will be looking into Student’s Misconception about BSA Finally I will be return on to do the closing summary. Without further delay, Let me pass to li jiuan Low awareness Ineffective communication channels Insufficient information Student’s Misconception Summary
- To tackle low level of awareness, it is recommended that BSA improves on its overall marketing strategy. Why marketing? Because, marketing is one of the most important tools to shape and influence people’s perceptions and actions. Thus, improvements can be made in 3 areas. Firstly, is to get closer to the current students through face-to-face interactions. This would add a sense of human touch & identity. Unlike the current forms of communications used, which is mainly through electronic means. Furthermore, through these interactions, BSA can better understand the needs of students who are the future alumni members. As seen from the pie chart, 58% of students are interested in participating in Alumni activities with 12% of students expressing strong interest.
- Secondly, it is important that BSA do not neglect its existing alumni members while getting new members. This would enable BSA to leverage on the
- 47 Respondents ranked SMS as either their 1st, 2nd or 3rd preferred choice
- Benefits – popular mode, convenient, reach out to the masses
- Thank you Ethel. Now I will touch on the next recommendation --- increase provision of information We have identified three main areas which we believe that you may like to offer more information to the students. They are---career services, networking sessions and merchant/dining privileges.
- Based on our study, we found out that Among current privileges available, respondents are better aware of the networking sessions, career services and exclusive events, as can be seen from this diagram: the yellow bar represents the no. of respondents who are aware of the NWS followed by the green bar for CS and Pink bar for invitation to exclusive events.
- However, despite being aware of the services, the study shows that respondents felt a lack of information provided on the career services, networking sessions and merchant/ dining privileges as shown by the diagram. The length of the red and yellow bar indicates the no. of respondents who would like more information on the corresponding services and privileges. 21 respondents indicated career services as their first priority Therefore, we suggest that additional information of these services and privileges should be provided to allow students to find out more about their preferred activities. In addition, timely and keep the students up to date, by doing so, they will likely to involve in these activities as their interests and needs are well looked after.
- This information should be provided timely and ensure it is up-to-date to keep students informed through efficient channels of communications as mentioned by Ethel, such as Emails and SMS, by doing so, they will likely to involve in these activities as their interests and needs are well looked after and at the same time, sufficient provision of information will also raise students’ awareness of the goals and activities of the BSA. As a result, you may see a better participation rate of BSA. Now I shall pass the time to Edmond to discuss the next recommendation on revamp the image of the BSA
- Improve marketing strategy Streamline communication modes Increase provision of communications Revamp BSA’s image