Asia Pacific Business
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Asia Pacific Business - This presentation looks into the MICE industry in Hong Kong and Shanghai
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Asia Pacific Business
- 2. China is like a sleeping dragon. And when she awakes she shall astonish the world.
- 3. Trade fairs in Asia increased in revenue from $2.57 billion in 2006 to $3.25 billion in 2007 China reaped in close to $1.12 billion in 2007 Biggest players include Singapore, Korea, Japan Vietnam Many emerging players such as Philippines, Vietnam
- 4. Established MICE industry voted Best MICE City in the 2008 Industry Awards online poll TTG BT- MICE awards for best business hotel went to Four Seasons Hotel Hong Kong
- 5. Relatively new player, but has hosted a number of large scale events Hosted the IT & CM 2008 2010 World Expo
- 8. Qualified professionals Excellent customer service Shortage of MICE professionals Lack of formal training PROBLEM
- 9. Educated workforce BUT Shortage of MICE professionals Implementation of necessary training institutes E.g. Shanghai Institute of Tourism-- Meetings and Events Management undergraduate degree PROBLEM SOLUTION
- 11. Strong Banking Infrastructure Abundant Venture Capital & foreign funds Few restrictions on monetary transactions Easy conversion of currency Availability Ease of transfer
- 12. Chinese Financial Capital Ability to attract foreign capital (over 130 MNCs) Capital restrictions Availability Problems in Transfer !
- 14. Shanghai International Expo Centre Shanghai International Convention Centre • Maximum capacity for 5,000 people and the city will build another meeting facility for 10,000 people by 2010. • The biggest and most advanced exhibition venue to date in the nation
- 15. Singapore Pavilion Italy Pavilion • World Expo in 2010 •5.28 sq Km area for exhibitions , events and forums • A significant mark in the MICE industry
- 16. • Over 11,825 km of roadbed with 581km of expressways • Advanced public transport system
- 17. • Offers purpose-built meeting, convention and exhibition facilities equipped to the highest international standards •Principal venues: •AsiaWorld-Expo •Hong Kong Convention & Exhibition Centre •Hong Kong International Trade & Exhibition Centre AsiaWorld-Expo HK Convention & Exhibition Centre HK International Trade & Exhibition Centre
- 18. • Extensive Transport Network •Cathay Pacific Airlines - extensive flight schedule to various parts of the world • Flies to China 2,400 times a week!
- 20. • More than 3000 3G base stations to be built with advanced wireless broadband technology by 2010 • Reliable and advanced telecommunications systems • 3 days required to process business visa
- 21. • Reliable and advanced telecommunications • WiFi and broadband internet connections readily available. •Citizens from over 170 countries enjoy visa-free access for seven to 180 days.
- 22. Evenly Matched! Shanghai has more land as compared to Hong Kong. Hong Kong however has an edge in the administrative infrastructure, expediting the speed of clearing through visas.
- 23. “It’s always the same key players bidding for events. You don’t seem to see any new faces…” Ms Rosanna Leung, Senior Project Manager, DMC Towa Tours, Hong Kong •Large MNCs that compete on World Class level
- 24. MNC’s focus is on firm’s profitability, not any particular city’s MICE industry growth. HK set up MEHK (Meeting and Exhibitions Hong Kong) office. Shanghai is investing heavily on infrastructure development. Dynamic competitive landscape: Hong Kong located near Pearl River Delta Emerging MICE industry from Macau, Thailand and Vietnam Existing strong competition worldwide locations (next slide)
- 25. Statistics obtained from the International Congress and Convention Association (ICCA). Figures are as of April 2008.
- 26. Locations of accommodations Tourism & Entertainment
- 29. Place of Interests
- 30. Presence of a lively entertainment scene and tourists attractions
- 32. Accommodations Airlines Tourism and Entertainment
- 33. highest concentration of hotels
- 34. Work closely to PROMOTE MICE
- 35. Incentives for MICE participants
- 36. Draw
- 37. Chinese mainland - Large market - MICE revenues of nearly $1.12 billion - Potential for multiple MICE hubs Asia - Largest growing market - Importance of business relationships India • Fastest-growing market in Asia • MEHK offices in New Delhi & Mumbai
- 38. Hong Kong Shanghai − Developed, cosmopolitan cities − Consumers exposed to international standards Europe − MICE developed in Europe − Shanghai & Hong Kong open to Westerners &
- 39. Although majority of the demand is unsophisticated, growing in sophistication Large segments of sophisticated demand, combined with regional competition will force Hong Kong and Shanghai to increase productivity
- 40. Hong Kong Shanghai Government Support MEHK SMTAC Government Efforts Free advisory service, one stop support Efforts in building physical infrastructure, quality education Capital Investment HK 150 million(USD 19.2million) Position HK MICE destination Government backing, Large amount of money
- 41. MEHK placed more effort by linking MICE players With the support of the Central Government, Shanghai has more capital resources and the capability to provide better support with the amount of funds it has, be it from mainland support or foreign investments
- 42. Hong Kong Shanghai Safety & Stability Safe Stable government Relatively safe Stable government Corruption • Corruption perception index :12 • Independent judiciary system Corruption perception index: 72 IP rights IP rights enforced and protected IP rights
- 43. Hong Kong has more business friendly microenvironment
- 44. Business-friendly microenvironment Ease of doing Business Quality of Service CompetitiveNot Competitive
- 45. Competitive Not Competitive Business-friendly microenvironment Ease of doing Business Quality of Service Lack of MICE- Specific Professionals
- 46. Not Competitive Lack of MICE- Specific Professionals Competitive Business-friendly microenvironment Ease of doing Business Quality of Service
- 47. Competitive Business-friendly microenvironment Ease of doing Business Quality of Service Not Competitive Lack of MICE- Specific Professionals
- 48. Not Competitive Competitive Business-friendly microenvironment Ease of doing Business Quality of Service Lack of MICE- Specific Professionals
- 50. Competitive Not Competitive Good Infrastructure Still in Infancy Lack of MICE- Specific Professionals
- 51. Not Competitive Still in Infancy Lack of MICE- Specific Professionals Competitive Good Infrastructure HK’s Current Position FOR NOW
- 52. Competitive Good InfrastructureNot Competitive Still in Infancy Lack of MICE-Specific Professionals More Business Friendly Micro-env.
- 53. Not Competitive Competitive Good Infrastructure Still in infancy Lack of MICE-Specific Professionals More Business Friendly Micro-env.
Editor's Notes
- Brief intro on Hk
- Human Resource Infrastructure
- Capital Infrastructure
- Physical Infrastructure
- Information Infrastructure
- Internal rivalry There is a lack of many different players in the MICE industry in Hong Kong. Hong Kong is recognised as being one of the more established MICE players in Asia, yet industry observers estimate that fewer than five per cent of the 1,400 inbound agencies are dedicated to the sector3. Industry players have commented that “it’s always the same key players bidding for events. You don’t seem to see any new faces”4. This would reduce competitiveness in the local environment as with fewer competitors, Hong Kong MICE companies do not have to compete as hard among themselves to attract customers. Shanghai faces a similar situation within as of yet there are only a few companies involved in MICE. However although there are few players, the players in Shanghai and Hong Kong tend to be multinational businesses, capable of competing with companies from around the world. This would in turn increase competitiveness. UBM Asia Ltd Owned by United Business Media Limited which is listed on the London Stock Exchange, we organise trade fairs that are the leading ones of their kind, provide high-quality business information through publications and extend the global reach of sellers and buyers through our reputable B2B and industry-specific portal sites. With our headquarters in Hong Kong, we operate throughout Asia and the USA. strong global network with wholly-owned subsidiary companies in major cities including Beijing, Shanghai, Hong Kong, Tokyo, Guangzhou, Chengdu, Singapore, Bangkok, Mumbai, New Delhi, Bangalore, Chennai, Seoul and Taipei in Asia, and New York in the USA. GL Events With over 30 years of experience, GL events, a French listed company, is today a major player in the event industry
- External rivalry Hong Kong and Shanghai face intense competition from numerous rival cities in China. Hong Kong in particular is within close proximity of the Pearl River Delta cities of Guangdong and Shenzhen, where MICE is rather developed, providing stiff competition for Hong Kong. There is also competition from other Asian MICE destinations to contend with. Apart from Hong Kong, Singapore and Seoul are the other Asian cities in the top ten cities that have held the most number of conventions in 2005. Singapore, in particular, has maintained a strong foothold in the MICE segment and could be the main competitor in Asia. In 2006, Singapore held the prestigious IMF and World Bank annual meeting which drew 16 000 delegates from 128 countries. In 2007, she was awarded the world’s Top International City for Meeting by the Union of International Associates. The Singapore government is also stepping up in its efforts to promote Singapore as the epicenter of MICE in the world. In recognition of Singapore’s main competitive advantage- the coordinated efforts between the private and public sectors- the Singapore Tourism Board works closely with the private sector and actively promotes MICE efforts through infrastructure and services improvement.
- Thank you Sheena Supporting industries plays an important in adding value to MICE industry. The 3 factors we are looking at will be location of accommodations Tourism Entertainment As highlighted by Yanny, shanghai has an extensive transport network with that they had also plan for Now I will pass over to Gracia for the part of demand Just like many other MICE, Shanghai is able to provide resort facilities and various modes of transportation. There are further developments of purpose-built facilities. Shanghai’s MICE industry has engaged on large numbers of supporting industries such as travel agencies, which seeks to attract people all over the world as well as cities within China itself. From the diagram, many hotels were planned and build around all the exhibitions centers. The accessibility to event ground is made easy to incentive travellers. Moreover, the places of interest were built within the vicinity of conventions area. For example Shanghai Museum is located in the city centre and its hotels and tourists’ spots are around the exhibitions centers. This has value added for participants visiting Shanghai. Furthermore, booming business trade shows drove the hotels sector in Shanghai as room prices increased with the number of trade shows and exhibitions. Tourism & Entertainment Industry Ideally, many companies and travellers would prefer a destination which allows them to attend exhibitions / conventions and also spend the rest of their free time in there to enjoy some form of entertainment. E.g. Business or company trips that combine travel with meetings and conventions. Shanghai has a bustling night scene and there are many places of attractions that visitors could go to during their stay. There are many clubs, bars, restaurants that open till late in areas such as “The Bund” and “Xin Tian Di”. Besides nightlife, it is also a shopping haven that carries a wide variety of international and local brands. The shopping hours are typically from 11am to 9pm while the night markets such as those in “Nanjing Road” are usually opened till after 11pm. There are also many tour operators in Shanghai that organizes day trips to Suzhou, Hangzhou etc. In fact, Shanghai was awarded as the “Hottest City” by Gourmet Travellor in 2008. Therefore, Shanghai’s entertainment scene and cultural attractions are generally well-developed and target segments of various age groups and lifestyles are likely to find something that they like. The presence of a lively entertainment scene and tourists attractions have made Shanghai a more attractive place for global companies to hold their events and conventions there.
- Just like many other MICE, Shanghai is able to provide resort facilities and various modes of transportation. There are further developments of purpose-built facilities. Shanghai’s MICE industry has engaged on large numbers of supporting industries such as travel agencies, which seeks to attract people all over the world as well as cities within China itself. From the diagram, many hotels were planned and build around all the exhibitions centers. The accessibility to event ground is made easy to incentive travellers. Moreover, the places of interest were built within the vicinity of conventions area. For example Shanghai Museum is located in the city centre and its hotels and tourists’ spots are around the exhibitions centers. This has value added for participants visiting Shanghai. Furthermore, booming business trade shows drove the hotels sector in Shanghai as room prices increased with the number of trade shows and exhibitions. Tourism & Entertainment Industry Ideally, many companies and travellers would prefer a destination which allows them to attend exhibitions / conventions and also spend the rest of their free time in there to enjoy some form of entertainment. E.g. Business or company trips that combine travel with meetings and conventions. Shanghai has a bustling night scene and there are many places of attractions that visitors could go to during their stay. There are many clubs, bars, restaurants that open till late in areas such as “The Bund” and “Xin Tian Di”. Besides nightlife, it is also a shopping haven that carries a wide variety of international and local brands. The shopping hours are typically from 11am to 9pm while the night markets such as those in “Nanjing Road” are usually opened till after 11pm. There are also many tour operators in Shanghai that organizes day trips to Suzhou, Hangzhou etc. In fact, Shanghai was awarded as the “Hottest City” by Gourmet Travellor in 2008. Therefore, Shanghai’s entertainment scene and cultural attractions are generally well-developed and target segments of various age groups and lifestyles are likely to find something that they like. The presence of a lively entertainment scene and tourists attractions have made Shanghai a more attractive place for global companies to hold their events and conventions there.
- Just like many other MICE, Shanghai is able to provide resort facilities and various modes of transportation. There are further developments of purpose-built facilities. Shanghai’s MICE industry has engaged on large numbers of supporting industries such as travel agencies, which seeks to attract people all over the world as well as cities within China itself. From the diagram, many hotels were planned and build around all the exhibitions centers. The accessibility to event ground is made easy to incentive travellers. Moreover, the places of interest were built within the vicinity of conventions area. For example Shanghai Museum is located in the city centre and its hotels and tourists’ spots are around the exhibitions centers. This has value added for participants visiting Shanghai. Furthermore, booming business trade shows drove the hotels sector in Shanghai as room prices increased with the number of trade shows and exhibitions. Tourism & Entertainment Industry Ideally, many companies and travellers would prefer a destination which allows them to attend exhibitions / conventions and also spend the rest of their free time in there to enjoy some form of entertainment. E.g. Business or company trips that combine travel with meetings and conventions. Shanghai has a bustling night scene and there are many places of attractions that visitors could go to during their stay. There are many clubs, bars, restaurants that open till late in areas such as “The Bund” and “Xin Tian Di”. Besides nightlife, it is also a shopping haven that carries a wide variety of international and local brands. The shopping hours are typically from 11am to 9pm while the night markets such as those in “Nanjing Road” are usually opened till after 11pm. There are also many tour operators in Shanghai that organizes day trips to Suzhou, Hangzhou etc. In fact, Shanghai was awarded as the “Hottest City” by Gourmet Travellor in 2008. Therefore, Shanghai’s entertainment scene and cultural attractions are generally well-developed and target segments of various age groups and lifestyles are likely to find something that they like. The presence of a lively entertainment scene and tourists attractions have made Shanghai a more attractive place for global companies to hold their events and conventions there.
- Just like many other MICE, Shanghai is able to provide resort facilities and various modes of transportation. There are further developments of purpose-built facilities. Shanghai’s MICE industry has engaged on large numbers of supporting industries such as travel agencies, which seeks to attract people all over the world as well as cities within China itself. From the diagram, many hotels were planned and build around all the exhibitions centers. The accessibility to event ground is made easy to incentive travellers. Moreover, the places of interest were built within the vicinity of conventions area. For example Shanghai Museum is located in the city centre and its hotels and tourists’ spots are around the exhibitions centers. This has value added for participants visiting Shanghai. Furthermore, booming business trade shows drove the hotels sector in Shanghai as room prices increased with the number of trade shows and exhibitions. Tourism & Entertainment Industry Ideally, many companies and travellers would prefer a destination which allows them to attend exhibitions / conventions and also spend the rest of their free time in there to enjoy some form of entertainment. E.g. Business or company trips that combine travel with meetings and conventions. Shanghai has a bustling night scene and there are many places of attractions that visitors could go to during their stay. There are many clubs, bars, restaurants that open till late in areas such as “The Bund” and “Xin Tian Di”. Besides nightlife, it is also a shopping haven that carries a wide variety of international and local brands. The shopping hours are typically from 11am to 9pm while the night markets such as those in “Nanjing Road” are usually opened till after 11pm. There are also many tour operators in Shanghai that organizes day trips to Suzhou, Hangzhou etc. In fact, Shanghai was awarded as the “Hottest City” by Gourmet Travellor in 2008. Therefore, Shanghai’s entertainment scene and cultural attractions are generally well-developed and target segments of various age groups and lifestyles are likely to find something that they like. The presence of a lively entertainment scene and tourists attractions have made Shanghai a more attractive place for global companies to hold their events and conventions there.
- Just like many other MICE, Shanghai is able to provide resort facilities and various modes of transportation. There are further developments of purpose-built facilities. Shanghai’s MICE industry has engaged on large numbers of supporting industries such as travel agencies, which seeks to attract people all over the world as well as cities within China itself. From the diagram, many hotels were planned and build around all the exhibitions centers. The accessibility to event ground is made easy to incentive travellers. Moreover, the places of interest were built within the vicinity of conventions area. For example Shanghai Museum is located in the city centre and its hotels and tourists’ spots are around the exhibitions centers. This has value added for participants visiting Shanghai. Furthermore, booming business trade shows drove the hotels sector in Shanghai as room prices increased with the number of trade shows and exhibitions. Tourism & Entertainment Industry Ideally, many companies and travellers would prefer a destination which allows them to attend exhibitions / conventions and also spend the rest of their free time in there to enjoy some form of entertainment. E.g. Business or company trips that combine travel with meetings and conventions. Shanghai has a bustling night scene and there are many places of attractions that visitors could go to during their stay. There are many clubs, bars, restaurants that open till late in areas such as “The Bund” and “Xin Tian Di”. Besides nightlife, it is also a shopping haven that carries a wide variety of international and local brands. The shopping hours are typically from 11am to 9pm while the night markets such as those in “Nanjing Road” are usually opened till after 11pm. There are also many tour operators in Shanghai that organizes day trips to Suzhou, Hangzhou etc. In fact, Shanghai was awarded as the “Hottest City” by Gourmet Travellor in 2008. Therefore, Shanghai’s entertainment scene and cultural attractions are generally well-developed and target segments of various age groups and lifestyles are likely to find something that they like. The presence of a lively entertainment scene and tourists attractions have made Shanghai a more attractive place for global companies to hold their events and conventions there.
- Hotel Industries By Nov 2008, there were 146 hotels offering 53,993 rooms in Hong Kong, up from 44.6% and 38% respectively over the past 5 years. This increases in the capacity of city to host business travelers from abroad. Many of these hotels are located close to and are highly accessible to MICE facilities thanks to the sophisticated transport network established by Hong Kong. In fact, most 4-5 stars hotels in Hong Kong, such as the Hong Kong Disneyland Hotel and Regal Hotel, also have meeting facilities for their corporate clients to hold events and business meetings. Airlines Airline companies are one of the major supporting industries of MICE, bringing international business travelers into and out of Hong Kong. Cathay Pacific, the official flight carrier of Hong Kong, has been working closely with the Hong Kong Tourism Board (HKTB) to promote Hong Kong as the leading destination for MICE. They continue to provide discounted airfares and value added services, including airport reception, interpretation boothers and special check-in services to MICE clients. Tourism & Entertainment Industry As an incentive for MICE clients, Hong Kong has developed and marketed itself as a shopping and food paradise, along with tourist attractions such as Disneyland Hong Kong and The Peak. Business travelers enjoy a wide selection of golfing facilities all over Hong Kong’s territories, useful for conducting informal business discussions, and chill out at bars along Lan Kwai Fong by night time. Verdict: Shanghai and Hongkong are fairly even in terms of the development of their supporting industries and entertainment places. http://info.hktdc.com/main/si/spconv.htm
- The highest concentration of hotels in Hong Kong is in Wan Chai/Causeway and Tsim Sha Tsui. Wan Chai, home to shopping, offices and the Hong Kong Convention and Exhibition Centre, has maintained a high occupancy rate of around 85% in 2007. Tsim Sha Tsui which, on the other hand, combines shopping, and is located in a prominent position on the harbour with waterfront views of Hong Kong island, and has the highest number of 4- and 5-star hotels in number terms.
- Airlines Airline companies are one of the major supporting industries of MICE, bringing international business travelers into and out of Hong Kong. Cathay Pacific, the official flight carrier of Hong Kong, has been working closely with the Hong Kong Tourism Board (HKTB) to promote Hong Kong as the leading destination for MICE. They continue to provide discounted airfares and value added services, including airport reception, interpretation boothers and special check-in services to MICE clients. Tourism & Entertainment Industry As an incentive for MICE clients, Hong Kong has developed and marketed itself as a shopping and food paradise, along with tourist attractions such as Disneyland Hong Kong and The Peak. Business travelers enjoy a wide selection of golfing facilities all over Hong Kong’s territories, useful for conducting informal business discussions, and chill out at bars along Lan Kwai Fong by night time. Verdict: Shanghai and Hongkong are fairly even in terms of the development of their supporting industries and entertainment places. http://info.hktdc.com/main/si/spconv.htm
- Hotel Industries By Nov 2008, there were 146 hotels offering 53,993 rooms in Hong Kong, up from 44.6% and 38% respectively over the past 5 years. This increases in the capacity of city to host business travelers from abroad. Many of these hotels are located close to and are highly accessible to MICE facilities thanks to the sophisticated transport network established by Hong Kong. In fact, most 4-5 stars hotels in Hong Kong, such as the Hong Kong Disneyland Hotel and Regal Hotel, also have meeting facilities for their corporate clients to hold events and business meetings. Airlines Airline companies are one of the major supporting industries of MICE, bringing international business travelers into and out of Hong Kong. Cathay Pacific, the official flight carrier of Hong Kong, has been working closely with the Hong Kong Tourism Board (HKTB) to promote Hong Kong as the leading destination for MICE. They continue to provide discounted airfares and value added services, including airport reception, interpretation boothers and special check-in services to MICE clients. Tourism & Entertainment Industry As an incentive for MICE clients, Hong Kong has developed and marketed itself as a shopping and food paradise, along with tourist attractions such as Disneyland Hong Kong and The Peak. Business travelers enjoy a wide selection of golfing facilities all over Hong Kong’s territories, useful for conducting informal business discussions, and chill out at bars along Lan Kwai Fong by night time. Verdict: Shanghai and Hongkong are fairly even in terms of the development of their supporting industries and entertainment places. http://info.hktdc.com/main/si/spconv.htm
- Hong Kong has reached its plateau in growth rate One of its major flaws is the deficiency in the training of its MICE personnel, which is a key component of the industry tap on the strength of the MICE industry in the Pearl River Delta Shanghai is still in its infancy but it is building up strong fundamentals thus suggesting good growth in the years to come
- Hong Kong has reached its plateau in growth rate One of its major flaws is the deficiency in the training of its MICE personnel, which is a key component of the industry tap on the strength of the MICE industry in the Pearl River Delta Shanghai is still in its infancy but it is building up strong fundamentals thus suggesting good growth in the years to come
- For the time being HK still ahead on reputation and expertise. However, as mentioned before, the Shanghai MICE industry is still in the nascent state and has a lot of room for growth. With the Shanghaineses’ drive to be the best, the concerted efforts to build up the MICE and plentiful government support, we foresee rapid growth for the Shanghai MICE industry.